Global market review of Champagne – forecasts to 2014

Many of the predictions made in the previous edition of just-drinks' Champagne report have come to fruition since publication in 2009. However, who could have predicted the ensuing turmoil to engulf the industry from that time (and continuing to impact today)? Economic downturn, tumbling sales, lowest prices in nearly a decade, austerity measures affecting disposable incomes and levels of consumer spending. Just a few of the issues and challenges facing this troubled drinks sector.

This latest edition provides a global review of the Champagne market. It's an essential guide to understanding the sector by reviewing the history and events since the previous publication. It considers the various decisions made in response to a worsening crisis, analyses the rationale behind them and looks to a more optimistic future.

Vranken Pommery Monopole managing director Paul Bamberger: “Our response to the crisis was to be in the right position with the right product for the right consumer.

“In Europe, for instance, Vranken Pommery Monopole has three or four international brands. That means that every one has its own positioning. Heidsieck Monopole was very successful because it was exactly the position that people were looking for – value for money.

“I definitely think value will be coming back into the market. Champagne consumption is something that is more and more in the habit of consumers, as an aperitif and more and more with a meal. And there is an improvement in the Champagne that we drink.”

Each market is reviewed independently with a summary of highlights and lowlights in performance, how the top Champagne houses have reacted and what the future holds.

Data is provided for Champagne shipments to main markets (volume and value) from 2004 to 2009 and predictions of shipments from 2010 to 2014.

The report also looks at emerging markets, environmental concerns, EU policy and the threat to plans to extend the appellation.

Use this report to:

• understand the size and scope of the market
• know what's driving the trends within the sector
• hear what the leading brands' latest thinking is
• see what the future holds for the sector

The Top Champagne houses are profiled:

Moet Hennessy
Vranken Pommery Monopole
Lanson-BCC
Laurent-Perrier
Centre Vinicole Champagne Nicolas Feuillatte
Pernod Ricard
Rémy Cointreau
GH Martel
Louis Roederer
Taittinger
Groupe Thiénot
Jacquart (Alliance Champagne)
Duval-Leroy
Bollinger

Leading figures from the industry have been happy to contribute to this latest research by just-drinks providing insight and comment through exclusive interviews with:

Bollinger
Champagne Gosset
Champagne Jacquart
CIVC (Conseil Interprofessionnel du Vin de Champagne)
Dominique Pierre
Duval-Leroy
GH Martel
Heidsieck Monopole
Lanson-BCC
Laurent-Perrier
Louis Roederer
Moët & Chandon
Mumm and Perrier-Jouët
Nicolas Feuillatte
Piper-Heidsieck
SGV (Syndicat Général des Vignerons)
Taittinger
Thiénot international
Union des Maisons de Champagne (UMC)
Vranken Pommery Monopole

Table of contents

Chapter 1 Executive summary

Chapter 2 The markets
Introduction
Market-by-market analysis
France
United Kingdom
United States
Germany
Belgium
Italy
Japan
Switzerland
Spain
Australia
Netherlands
Russia
China
India
Brazil

Chapter 3 The companies
Moët Hennessy
Vranken Pommery Monopole
Lanson-BCC
Laurent-Perrier
Centre Vinicole Champagne Nicolas Feuillatte
Pernod Ricard
Rémy Cointreau
GH Martel
Louis Roederer
Taittinger
Groupe Thiénot
Jacquart (Alliance Champagne)
Duval-Leroy
Bollinger

Chapter 4 Production

Chapter 5 The economic crisis

Chapter 6 The environment

List of tables
Table 1: Champagne export shipments by volume and value, 2004-2009 (m bottles, EURm and %)
Table 2: Predicted Champagne export shipments by volume and value, 2010-2014 (m bottles and EURm)
Table 3: Total Champagne shipments (France plus exports) by volume and value, 2004-2009 (mbottles, EURm and %)
Table 4: Predicted total Champagne shipments (France plus exports) by volume and value, 2010-2014 (m bottles and EURm)
Table 5: Champagne domestic shipments within France by volume and value, 2004-2009 (mbottles, EURm and %)
Table 6: Predicted Champagne domestic shipments within France by volume and value, 2010-2014 (m bottles and EURm)
Table 7: Champagne shipments to the UK, 2004-2009 (m bottles, EURm and %)
Table 8: Predicted Champagne shipments to the UK, 2010-2014 (m bottles and EURm)
Table 9: Champagne shipments to the US, 2004-2009 (m bottles, EURm and %)
Table 10: Predicted Champagne shipments to the US, 2010-2014 (m bottles and EURm)
Table 11: Champagne shipments to Germany, 2004-2009 (m bottles, EURm and %)
Table 12: Predicted Champagne shipments to Germany, 2010-2014 (m bottles and EURm)
Table 13: Champagne shipments to Belgium, 2004-2009 (m bottles, EURm and %)
Table 14: Predicted Champagne shipments to Belgium, 2010-2014 (m bottles and EURm)
Table 15: Champagne shipments to Italy, 2004-2009 (m bottles, EURm and %)
Table 16: Predicted Champagne shipments to Italy, 2010-2014 (m bottles and EURm)
Table 17: Champagne shipments to Japan, 2004-2009 (m bottles, EURm and %)
Table 18: Predicted Champagne shipments to Japan, 2010-2014 (m bottles and EURm)
Table 19: Champagne shipments to Switzerland, 2004-2009 (m bottles, EURm and %)
Table 20: Predicted Champagne shipments to Switzerland, 2010-2014 (m bottles and EURm)
Table 21: Champagne shipments to Spain, 2004-2009 (m bottles, EURm and %)
Table 22: Predicted Champagne shipments to Spain, 2010-2014 (m bottles and EURm)
Table 23: Champagne shipments to Australia, 2004-2009 (m bottles, EURm and %)
Table 24: Predicted Champagne shipments to Australia, 2010-2014 (m bottles and EURm)
Table 25: Champagne shipments to the Netherlands, 2004-2009 (m bottles, EURm and %)
Table 26: Predicted Champagne shipments to the Netherlands, 2010-2014 (m bottles and EURm)
Table 27: Champagne shipments to Russia, 2004-2009 (m bottles, EURm and %)
Table 28: Predicted Champagne shipments to Russia, 2010-2014 (m bottles and EURm)
Table 29: Champagne shipments to China, 2004-2009 (000 bottles, EURm and %)
Table 30: Predicted Champagne shipments to China, 2010-2014 (000 bottles and EURm)
Table 31: Champagne shipments to India, 2004-2009 (000 bottles, EURm and %)
Table 32: Predicted Champagne shipments to India, 2010-2014 (000 bottles and EURm)
Table 33: Champagne shipments to Brazil, 2004-2009 (000 bottles, EURm and %)
Table 34: Predicted Champagne shipments to Brazil, 2010-2014 (000bottles and EURm)
Table 35: Champagne production, yield and grape prices, 2000-2009
Table 36: Champagne stocks (at 31 July), 2000-2009

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Related research categories

By sector: Champagne (in Wine & Champagne)

By market: Global