Global market review of brandy and Cognac – forecasts to 2016

Will you be asking any of these questions in 2012:

• Is there a New Golden Age coming for Cognac?
• Is there a two-speed market?
• Will there be sustainable growth?
• What opportunities lie ahead for non-Cognac brandy?
• How big will the luxury brands grow?
• How can the sector perform in its maturing market?

If you are, this report may well provide the answers! At over 26,000 words, containing over 40 tables, IWSR's proprietary brand volumes and market forecasts, exclusive interviews with the top global brands, and including all the invaluable insight you have come to expect from the drinks publishing experts IWSR and just-drinks, this report is essential reading and provides fundamental market and brand data for your market planning and analysis work on this category.

Beginning with an Executive Summary, the report scopes out the market, international trade, Cognac's global industry structure, and addresses the key questions above with lengthy chapters containing essential commentary, insight and data.

Markets covered include:

• India
• Philippines
• Russia
• Brazil
• Germany
• United States
• South Africa
• Bulgaria
• Ukraine
• Italy
• Mexico
• Chile
• Romania
• Spain
• Serbia
• United Kingdom
• Kazakhstan
• Hungary
• Moldova
• Albania
• Bolivia
• Slovakia
• Japan
• Lithuania
• Canada

Data provided includes:

• 2006 to 2016 volume consumption for:
• non-Cognac brandy in the 25 leading countries
• Leading regions for Cognac
• Top ten Cognac markets
• Top ten Armagnac markets
• US Cognac sales by quality
• China Cognac sales by quality
• Travel retail Cognac sales by quality

• 2006 to 2010 volume consumption for:
• Top ten Cognac and brandy brand volumes for every leading market
• Armagnac sales by retail value

Extracts of interviews with the following companies/brands are provided:

• Camus
• Armagnac Delord
• Darroze Armagnac
• Rémy Cointreau
• Godet Frères
• Hennessy
• Rémy Martin
• Pernod Ricard / Martell
• Beam Global / Courvoisier

Table of contents

Executive summary

Chapter 1 Scope of the market
Non-Cognac Brandy
Cognac
Armagnac
International trade
Non-Cognac brandy
Cognac
Armagnac

Chapter 2 Industry structure
Cognac
New golden age for Cognac
Value growth
Armagnac premiumises
Sustainable growth?
Natural cap on growth
Opportunity for non-Cognac brandy
Price or prestige?
Luxury growth
Pushing the boundaries
Blanche Cognac and Scotch
Brandy’s mature-market challenge

Chapter 3 The Americas
United States
Cognac/Armagnac
Other brandy
Canada
Cognac/Armagnac
Other brandy
Mexico
Cognac/Armagnac
Other brandy
Chile
Cognac/Armagnac
Other brandy

Chapter 4 Asia-Pacific
China
Cognac/Armagnac
Important modern-on-trade channel
Other brandy
Hong Kong
Cognac/Armagnac
Vietnam
Cognac/Armagnac
Other brandy
Taiwan
Cognac/Armagnac
Japan
Cognac/Armagnac
Other brandy
Malaysia
Cognac/Armagnac
Other brandy
The Philippines
Other brandy
India
Non-Cognac brandy
Cognac/Armagnac
Singapore
Cognac/Armagnac
Australia
Cognac/Armagnac
Other brandy

Chapter 5 Europe
Ireland
Cognac/Armagnac
Other brandy
France
Cognac/Armagnac
Other brandy
United Kingdom
Cognac/Armagnac
Other brandy
Belgium
Cognac
Non-Cognac brandy
Germany
Cognac/Armagnac
Other brandy
Denmark
Cognac/Armagnac
Other brandy
Sweden
Cognac/Armagnac
Other brandy
Spain
Other brandy
Cognac/Armagnac
Greece
Cognac/Armagnac
Other brandy
Italy
Cognac/Armagnac
Other brandy
Portugal
Cognac/Armagnac
Other brandy
Russia
Cognac/Armagnac
Other brandy

Chapter 6 Other markets
South Africa
Cognac/Armagnac
Other brandy
Travel retail
Recent Cognac sector news round-up from just-drinks
NORDICS: Altia to acquire Xanté Co
FRANCE: Chinese New Year spikes Remy Cointreau nine-month sales
GLOBAL: Cognac trade body hails "remarkable" 2011
FRANCE: Remy Cointreau buoyant on H1 profits rise
GLOBAL: China's Cognac market still has legs - analyst
FRANCE: Remy Cointreau rides Cognac wave in H1
AUS: Accolade Wines sells brandy to Vok Beverages
FRANCE: Remy Cointreau sees sales leap in Q1
Comment - The Cognac-Shaped Elephant in Diageo's Room
UK: Beam Global expands reach of Courvoisier Connoisseur Collection
FRANCE: LVMH rides the Cognac wave in Q1
UK/FRANCE: Diageo should buy Remy Cointreau - Deutsche Bank

List of tables
Table 1: Leading non-Cognac/Armagnac brandy markets, 2006-2016 consumption volume ('000s nine-litre cases)
Table 2: Cognac - leading regions, 2006-2016 consumption volume ('000s nine-litre cases)
Table 3: Top ten Cognac markets, 2006-2016 consumption volume ('000s nine-litre cases)
Table 4: Top 5 Cognac/Armagnac brands in Asia, 2006-2010 consumption volume ('000s nine-litre cases)
Table 5: Top ten non-Cognac brandy markets, 2006-2016 consumption volume ('000s nine-litre cases)
Table 6: Top ten Armagnac markets, 2006-2016 consumption volume ('000s nine-litre cases)
Table 7: Leading Cognac/Armagnac companies, 2006-2010 consumption volume ('000s nine-litre cases)
Table 8: Cognac shipments by major market, 2010 (hectolitres HPA)
Table 9: Cognac sales by major region, 2006-2010 by retail value (US$000s)
Table 10: Leading Cognac brands, 2005, 2009, 2010 by retail value (US$000s)
Table 11: Designation: shipments by quality, 2010 (hectolitres HPA)
Table 12: Armagnac sales by retail value top five countries, others and total (US$)
Table 13: Cognac sales by quality 2006-2010 ('000s nine-litre cases)
Table 14: Leading Cognac/Armagnac brands in United States, 2006-2010 consumption volume ('000s nine-litre cases)
Table 15: US Cognac sales by quality, 2006-2016 consumption volume ('000s nine-litre cases)
Table 16: Top 10 non-Cognac brandy brands in the US, 2006-2010 consumption volume ('000s nine-litre cases)
Table 17: Top Cognac/Armagnac brands in Mexico, 2006-2010 consumption volume ('000s nine-litre cases)
Table 18: Top 10 non-Cognac brandy brands in Mexico years, 2006-2010 consumption volume ('000s nine-litre cases)
Table 19: Top 5 non-Cognac brandy brands years in Chile, 2006-2010 consumption volume ('000s nine-litre cases)
Table 20: Leading Cognac/Armagnac brands in China, 2006-2010 consumption volume ('000s nine-litre cases)
Table 21: Cognac sales in China by quality, 2006-2016 consumption volume ('000s nine-litre cases)
Table 22: Leading Cognac/Armagnac brands in Vietnam, 2006-2010 consumption volume ('000s nine-litre cases)
Table 23: Leading Cognac/Armagnac brands in Taiwan, 2006-2010 consumption volume ('000s nine-litre cases)
Table 24: Leading Cognac/Armagnac brands in Japan, 2006-2010 consumption volume ('000s nine-litre cases)
Table 25: Top 5 Cognac/Armagnac brands in Malaysia ('000s nine-litre cases)
Table 26: Leading Non-Cognac brandy brands in the Phillippines, 2006-2010 consumption volume ('000s nine-litre cases)
Table 27: Leading non-Cognac brandy brands in India, 2006-2010 consumption volume ('000s nine-litre cases)
Table 28: Leading Cognac/Armagnac brands in Ireland, 2006-2010 consumption volume ('000s nine-litre cases)
Table 29: Top 5 Cognac brands in France, 2006-2010 consumption volume ('000s nine-litre cases)
Table 30: Top 5 Armagnac brands in France, 2006-2010 consumption volume ('000s nine-litre cases)
Table 31: Leading Cognac/Armagnac brands in the UK, 2006-2010 consumption volume ('000s nine-litre cases)
Table 32: Top five Cognac/Armagnac brands in Germany, 2006-2010 consumption volume ('000s nine-litre cases)
Table 33: Top 10 non-Cognac brandy brands in Germany, 2006-2010 consumption volume ('000s nine-litre cases)
Table 34: Top five Cognac brands in Sweden with others and totals, 2006-2010 consumption volume ('000s nine-litre cases)
Table 35: Leading non-Cognac brandy brands in Spain, 2006-2010 consumption volume ('000s nine-litre cases)
Table 36: Leading Non-Cognac brandy brands in Italy, 2006-2010 consumption volume ('000s nine-litre cases)
Table 37: Leading Cognac brands in Russia, 2006-2010 consumption volume ('000s nine-litre cases)
Table 38: Leading Non-Cognac brands in Russia, 2006-2010 consumption volume ('000s nine-litre cases)
Table 39: Leading non-Cognac brandy brands in South Africa, 2006-2010 consumption volume ('000s nine-litre cases)
Table 40: Cognac/Armagnac sales in travel retail by region, 2006-2010 consumption volume ('000s nine-litre cases)
Table 41: Cognac sales in travel retail by quality, 2006-2010 consumption volume ('000s nine-litre cases)
Table 42: Leading Cognac/Armagnac brands in travel retail, 2006-2010 consumption volume ('000s nine-litre cases)

Tweet

Related research categories

By sector: Brandy & Cognac (in Spirits)

By market: Global