Global gin insights - market data, product innovation and consumer trends research

Global gin insights - market data, product innovation and consumer trends research

Published: June 2014
Publisher: just-drinks / IWSR Insights
Product ref: 208633
Pages: 90
Format: PDF
Delivery: Immediate download

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This global gin market research report highlights the category's hidden premium trend

It covers how the gin category has succeeded in attracting younger consumers in Spain, and suggests a similar revival is underway in other key markets. "While [gin] continues to suffer from an ageing consumer demographic in both the UK and the US, there are signs that this could be changing."

While the global gin market is broadly flat, totalling some 45.3m nine-litre cases in 2013, the report points out that, when low-priced products are stripped out, the picture is decidedly rosier.

"Excluding low-priced gin, the picture is slightly healthier; the value gin slump disguises premium growth". The positive portents are further confirmed by the value figures. In 2013, the global gin market (travel retail and domestic including excise duties) rose by almost 6% to US$5.85bn in 2013.

Read some key findings from the report in this article. Plus you can read an interesting comment piece on the category here.

What's inside this market research report:

This all-new report aims to deliver the most vital global gin market data, insights and strategic drivers in an easy-to-use package.

Our experienced drinks industry specialists have summarised the global market conditions for this evolving category.

The very latest market data and brand market shares for gin offer an instant view on the most important and interesting markets.

The report provides a short-form, visual view of future gin market growth hotspots, consumer drivers, product trends, plus a review of recent brands' and owners' rankings across the world.

Why this gin report is essential:

We’ve taken a fresh look at how to deliver spirits category insight. This market review series is focused on providing actionable insights backed up by strategic-level data.

Discover the essentials for your business, and what will drive profit and growth. Grab the facts and use them - instantly.

Use this report to gain an instant view on the category with its:

  • Strategic drivers of leading markets, consumers and product innovation
  • Future category growth hotspots - visualised
  • Largest and fastest growing gin markets, brands and owners - ranked by volume and value
  • Interviews from leading brand owners

The following analysis and data is included:

Analysis:

Much of the analysis is unique to these reports and cannot be found in other just-drinks or IWSR products.

Beginning with global insights, we provide:

  • A round-up of world gin market conditions, including 'key views'; our analysts' views of the short-term future and likely strategies brand owners might adopt
  • Visual heatmap for the category's future growth hotspots around the world
  • The important consumer trends and insights for the category, including our analysts' key views
  • Latest product strategies, packaging and flavours, plus what's shaping trends around NPD. Once again, backed up with our analysts' key views
  • Recent brands' and owner market shares, rankings, performance and activity
  • All supported by exclusive quotes from major brand owners

The second half of the report covers the recent performance of each region and its major markets. The analysis is category-specific and exclusive to this report.

Our unique analysis tool: 'key views'

  • Review: we summarise the global gin market situation, product innovation and consumer drivers
  • Insight: we highlight salient points gained from our drinks analysts' many years of industry experience
  • Future: in as few words as possible, we outline the short-term outlook across markets, product innovation and consumer drivers
  • Strategy: we aim to convey what this insight means for you and summarise recommended future strategy

Data:

World view dashboard containing:

  • 2008-2013 CAGRs for each region's volume
  • Top three brand owners' volume market shares per region
  • Fastest growing brand (between 2011 and 2013) per region
  • Regions: Asia Pacific, Americas, Europe, Africa & Middle East, CIS, Travel retail

Ranking table showing top 20 markets' 2009 to 2013 volumes, plus CAGRs.

Each region's overall consumption volume from 2009 to 2013.

Ranking table showing top 20 brands' (and their owners) 2009 to 2013 volumes, plus CAGRs and % share.

The same, but for retail value instead of volume, to show comparison of volume against value.

Then, for each of the major countries:

  • Top brands' volumes and total country volumes, '09-'13, plus 2009 and 2013 shares
  • Top companies' retail values and total country values, '09-'13, plus '09 and '13 shares
  • 2009 and 2013 share by quality for each of these countries

This report will help you and your company by:

  • Delivering only the most important global strategic business information
  • Providing short-from, punchy insights aimed at specific teams
  • Gaining insider quotes directly from competitor brand producers
  • Benchmarking strategic plans using our drinks industry specialist insight
  • Instantly recognising future category growth using our visual summaries
  • Quickly ranking the most critical global markets, brands and owners

Essential insight - in one quick-to-use package

Choose your licence:

individual-user licence

multi-user licence

Digital Download $1800.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By sector: Trends, Consumer (in Trends), Gin (in Spirits)

By market: Global


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