Global Fruit Powders Report 2012
Published by Canadean, the Global Fruit Powders Report 2012 provides a detailed analysis of the Fruit Powders market, with global, regional and individual country data including forecasts to 2015.
Introduction and Landscape
Why was the report written?
The Global Fruit Powders Report 2012 is an essential guide for anyone with an interest in the global Fruit Powders drinks market and forms part of Canadean’s best selling series of global soft drinks reports.
What is the current market landscape and what is changing?
2011 supported category growth of close to 3%, thereby allowing total volumes to finally exceed 20 bn litres. But this represented a mild level of deceleration compared to 2010. However, there has been no discernible pattern to the rate of growth experienced by fruit powders in the past ten years though the annual performance has always remained positive
What are the key drivers behind recent market changes?
The category remains as one of the cheapest of soft drinks but one of its drawbacks is that in countries suffering from unreliable water supplies the powder needs to be mixed with bottled or bulk/HOD water, which comes at a cost
What makes this report unique and essential to read?
The Global Fruit Powders Report for 2012 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadean’s extensive global soft drinks databases which are researched individually by country using our specialist researchers ‘on the ground’. Comprising of 65 individual country profiles and 8 regional overviews, plus a global summary, the Global Fruit Powders Report provides an invaluable guide to the latest trends in the fruit powders category worldwide.
Key Features and Benefits
Data includes fruit powders consumption volumes (million litres & litres per capita) from 2006 to 2011, plus forecasts to 2015 by country.
Percentage market shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts)
Leading companies’ market shares for 2010 and 2011 are provided.
A market valuation is provided for each country and, where applicable, new products in 2011 are identified by country.
Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
Key Market Issues
Fruit powders grew in only four regions last year whilst volumes declined in Australasia, East and West Europe plus North America.
The category is underdeveloped in many parts of the world, with consumption centred mainly on Latin America. At seven times the global average, Latin America also registers the highest regional per capita consumption. West Europe has the lowest intake at well under one litre per head of population. The region also makes the smallest volume contribution
A heavy reliance was placed on Latin America to protect the category’s positive progress. Of the 545 million incremental litres added last year over 430 came from Latin America with a further 90 plus coming from Asia
Fruit powders come in a wide range of flavors including even cola and cactus, but orange is by far the global favorite with around a third of category volumes. However, this share has come under threat having however this sjHcontracted by two percentage points since 2007. Other leading single flavors include apple, lemon, mango, and pineapple. Berries and flavor mixes are also popular
The main pack type is the sachet which was responsible for over half of global market volume in 2011.The most widely employed packaging materials used in sachet construction are foil followed by polypropylene and then paper. Foil pouches represent a further quarter of volumes with PVC tubs providing an additional 10-15%.The share of the market held by sachets grew marginally last year to the detriment of both pouches and tubs
Around 30% of made up litres is produced from low calorie powders almost all of which are confined to North and Latin America. This share is not tending to increase over time
Table of contents
Global & Regional Summaries – Fruit Powders Drinks Data Tables
REGIONS: Africa, Asia, Australasia, East Europe, Latin America (Latam), Middle East North Africa (MENA), North America, West Europe
Consumption (Million Litres) By Global/Region/Country, 2006-2015F
Litres per Capita Consumption By Global/Region/Country, 2006-2015F
8oz Servings per Capita Consumption By Global/Region/Country, 2006-2015F
Consumption (Million Cases) By Global/Region/Country, 2006-2015F
Share of Consumption by Segment: Top Flavors, By Global/ Region/Country 2010-2012F
Share of Consumption by Top Packaging Materials, By Global/Region/Country 2010-2012F
Share of Consumption by Segment: Refillable vs. Non-Refillable, By Global/ Region/Country 2010-2012F
Share of Distribution: Off-Premise (Retail/At Home) vs. On-Premise (Away from Home), By Global/Region/Country 2010-2012F
Table – Squash/Syrups Key Facts
Market Size – Consumption Million Litres, Litres Per Capita, 2011
Growth – CAGR% 06-11, CAGR % 08-11, CAGR% 10-11
Market Value (at Consumer Price), Local Currency/US$, 2011
Segmentation – Herbs and Spice/Others, % Market Share, 2011
Distribution – Off-Premise/On-Premise, % Market Share, 2011
Packaging – Material, % Market Share, 2011
Chart – Squash/Syrups Leading Trademark Owners, 2011
Current & Emerging Trends
Private Label/Private Label Producers
Squash/Syrups New Products 2011
Consumption, Million Litres/Litres Per Capita, 2006-2015F
Segments: Flavor,% Market Share, 2010-2012F
Packaging: Material / Non-Refillable vs. Refillable / Multi Serve vs. Single Serve, % Market Share, 2010-2012F
Distribution: Off-Premise vs. On-Premise, % Market Share, 2010-2012F
Leading Companies, % Market Share, 2010-2011
AFRICA: Nigeria, South Africa.
ASIA: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Pakistan, Philippines, Singapore, Thailand, Vietnam.
AUSTRALASIA: Australia, New Zealand.
EAST EUROPE: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Lithuania, Macedonia, Poland, Russia, Serbia, Slovak Republic, Slovenia, Turkey, Ukraine.
LATAM: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela.
MENA: Bahrain, Egypt, Iran, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates.
NORTH AMERICA: Canada, United States of America.
WEST EUROPE: France, Germany, Portugal, Spain, United Kingdom.
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