Global Food and Beverage Survey 2013–2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry

Published: April 2013

Publisher: Canadean Ltd

Product ref: 167207

Pages: 164

Format: PDF

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Price: $ 2000.00

Report description

Product Synopsis
“Global Food and Beverage Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry” is a new report by Canadean that that analyzes how food and beverage industry supplier companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global food and beverage industry suppliers and how spending by global food and beverage industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global food and beverage industry buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading food and beverage industry companies. The report provides data and analysis on global food and beverage industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global food and beverage industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global food and beverage industry. The report also identifies global food and beverage industry buyers' and suppliers' future growth, M&A, and investment expectations.

What is the current market landscape and what is changing?
According to survey results, 68% and 48% of global food and beverage manufacturer respondents are 'more optimistic' about the revenue growth for their company in 2013 respectively.

What are the key drivers behind recent market changes?
Across the global food manufacturers' industry, 'new products and services', 'improving operational efficiency' and to 'expand in emerging markets' are the expected key changes in business structure in 2013.

What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading food and beverage industry companies. It provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014; additionally, this report presents comparative analysis between four years of survey results (wherever applicable). Furthermore, the report reveals the current size of food and beverage industry suppliers' marketing and advertising budgets and how expenditure by industry suppliers will change, providing insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, it aims to identify key amendments to marketing agencies that aid business generation, respondents' criteria for marketing agency selection, and attitudes towards marketing and sales.

Key Features and Benefits
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues
Global food manufacturer respondents consider China, India and Brazil to offer the largest growth potential among emerging markets in 2013–2014.

'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and 'regulatory changes' are the most immediate business concerns.

The projected average size of the global annual marketing budget for supplier companies in the food and beverage industry in 2012 was US$3.5 million, but this rose to US$3.9 million in 2013.

'Corporate and brand websites' was highlighted as a key investment area by 51% of supplier respondents, while 47% of respondents projected a strong investment growth in 'email and newsletters'.

Overall, 'competitor and market intelligence research', 'customer intelligence and analytics', and 'CRM systems' were identified as the marketing and sales solutions that most respondents expected to be invested in during 2013.

Key Highlights
An analysis of revenue growth expectations by senior level respondents reveals that 52% are 'more optimistic' about their company's revenue growth in 2013.

Survey results show that, 48% and 35% of supplier respondents respectively project at least some increase in capital expenditure on 'new product development' and 'sustainable or green initiatives' in 2013.

Across the global food and beverage manufacturers' industry, the top three expected key changes in business structure are addition of 'new products and services', 'improving operational efficiency' and to 'expand in emerging markets'.

According to 35% and 20% of respective respondents from global food and beverage manufacturer companies, headcounts in their organizations in 2013 is expected to increase steadily by up to 2% of their current workforce.

US, Singapore, Taiwan and Hong Kong and South Korea offer the highest growth potential among developed countries in 2013–2014.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
2.1 Overall 55% of respondents from the global food and beverage industry are more optimistic about revenue growth in 2013
2.2 Mergers and acquisitions in the global food and beverage industry expected to increase in 2013
2.3 China, India and Brazil are the most important emerging markets in the global food industry to offer growth in 2013
2.4 'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and 'regulatory changes' remain leading concerns for the global food and beverage industry in 2013
2.5 Average annual marketing budget of suppliers is expected to increase
2.6 'Corporate and brand websites', 'email and newsletters', and 'online content sites and portals' are to dominate future investment
2.7 'Customer retention', 'brand building or awareness', and 'customer acquisition' dominate the key marketing aims of suppliers for 2013–2014
2.8 'Strategic and tactical consulting', 'low cost', and 'ability to customize and target ad delivery' are the three leading critical success factors for suppliers in 2013
3 Global Food and Beverage Industry Dynamics
3.1 Revenue Growth Projections in the Global Food and Beverage Industry
3.1.1 Revenue growth projections by buyers – food manufacturers
3.1.2 Revenue growth projections by buyers – beverage manufacturers
3.1.3 Revenue growth projections by suppliers
3.1.4 Revenue growth projections by region
3.1.5 Revenue growth projections by company turnover
3.1.6 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Food and Beverage Industry
3.2.1 Future developments in business structure by buyers – food manufacturers
3.2.2 Future developments in business structure by buyers – beverage manufacturers
3.2.3 Future developments in business structure by suppliers
3.2.4 Future developments in business structure by region
3.2.5 Future developments in business structure by company turnover
3.2.6 Future developments in business structure by senior level respondents
3.3 Merger and Acquisition Activity Projections in the Global Food and Beverage Industry
3.3.1 Merger and acquisition activity projections by buyers – food manufacturers
3.3.2 Merger and acquisition activity projections by buyers – beverage manufacturers
3.3.3 Merger and acquisition activity projections by suppliers
3.3.4 Merger and acquisition activity projections by region
3.3.5 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast - Global Food and Beverage Industry
3.4.1 Forecast of capital expenditure by buyers – food manufacturers
3.4.2 Forecast of capital expenditure by buyers – beverage manufacturers
3.4.3 Forecast of capital expenditure by suppliers
3.4.4 Forecast of capital expenditure by region
3.4.5 Forecast of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment in the Global Food and Beverage Industry
3.5.1 Planned change in staff recruitment by buyers – food manufacturers
3.5.2 Planned change in staff recruitment by buyers – beverage manufacturers
3.5.3 Planned change in staff recruitment by suppliers
3.5.4 Planned change in staff recruitment by region
3.5.5 Planned change in staff recruitment by company turnover
4 Global Food and Beverage Industry Market Growth Outlook
4.1 Global Food and Beverage Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers – food manufacturers
4.1.2 Demand in emerging markets by buyers – beverage manufacturers
4.1.3 Demand in emerging markets by suppliers
4.1.4 Demand in emerging markets by region
4.1.5 Demand in emerging markets by company turnover
4.1.6 Important factors to target emerging markets
4.2 Global Food and Beverage Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by buyers – food manufacturers
4.2.2 Growth expectations in developed markets by buyers – beverage manufacturers
4.2.3 Growth expectations in developed markets by suppliers
4.2.4 Growth expectations in developed markets by region
4.2.5 Growth expectations in developed markets by company turnover
5 Threats and Opportunities for the Global Food and Beverage Industry
5.1 Global Food and Beverage Industry - Leading Business Concerns for 2013
5.1.1 Leading business concerns by company type – food manufacturers
5.1.2 Leading business concerns by company type – beverage manufacturers
5.1.3 Leading business concerns by suppliers
5.1.4 Leading business concerns in 2013 by region
5.1.5 Leading business concerns in 2013 by company turnover
5.2 Key Consumer Trends Projected to Shape the Food and Beverage industry in 2013
5.2.1 Key consumer trends for food and beverage industry by buyers – food manufacturers
5.2.2 Key consumer trends for food and beverage industry by buyers – beverage manufacturers
5.2.3 Key consumer trends for food and beverage industry by suppliers
5.2.4 Key consumer trends for food and beverage industry by region
5.2.5 Key consumer trends for food and beverage industry by company turnover
5.2.6 Leading strategies to combat volatility in input costs
5.3 Global Food and Beverage Industry - Key Supplier Actions to Secure Business
5.3.1 Actions to maintain and secure business–buyer respondents
5.3.2 Actions to maintain and secure buyer business by region
5.3.3 Actions to maintain and secure buyer business by company turnover
6 Food and Beverage Industry - Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets - Global Food and Beverage Industry Suppliers
6.1.1 Annual marketing budgets by region
6.1.2 Annual marketing budgets by company turnover
6.2 Global Food and Beverage Industry - Planned Change in Marketing Expenditure
6.2.1 Planned change in marketing expenditure by region
6.2.2 Planned change in marketing expenditure by company turnover
6.3 Global Food and Beverage Industry – Future Investments in Marketing Channels
6.3.1 Future investment in media channel by region
6.3.2 Future investment in marketing channel by company turnover
6.4 Global Food and Beverage Industry – Suppliers' Future Investment in Marketing and Sales
6.4.1 Planned investment in marketing and sales technologies by region
6.4.2 Future investment in marketing and sales channel by company turnover
7 Global Food and Beverage Industry – Marketing and Sales Behaviors in 2013–2014
7.1 Global Food and Beverage Industry - Key Marketing Aims of Suppliers for 2013–2014
7.1.1 Key marketing aims by region
7.1.2 Key marketing aims by turnover
7.2 Global Food and Beverage Industry – Essential Amendments to Marketing Activities in 2013–2014
7.2.1 Amendments to marketing activities by company turnover
7.3 Critical Success Factors for Choosing a Marketing Agency
7.3.1 Critical success factors by company turnover
8 Appendix
8.1 Survey Results – Closed Questions
8.2 About Canadean
8.3 Disclaimer

List of Tables
Table 1: Total Global F&B Industry Survey Respondents by Company Type, 2013
Table 2: Global F&B Industry Buyer Respondents by Job Role (%), 2013
Table 3: Global F&B Industry Buyer Respondents by Region (%), 2013
Table 4: Global F&B Industry Buyer Respondents by Company Turnover (%), 2013
Table 5: Global F&B Industry Supplier Respondents by Job Role (%), 2013
Table 6: Global F&B Industry Supplier Respondents by Region (%), 2013
Table 7: Global F&B Industry Supplier Respondents by Company Turnover (%), 2013
Table 8: Revenue Growth Optimism (% All Buyer and Supplier Respondents), 2010–2013
Table 9: Revenue Growth Optimism in the Global Food Manufacturers' Industry (%), 2010–2013
Table 10: Revenue Growth Optimism in the Global Beverage Manufacturers' Industry (%), 2010–2013
Table 11: Revenue Growth Optimism by Global F&B Industry Suppliers (%), 2010–2013
Table 12: Revenue Growth Optimism in the Global F&B Industry by Region (%), 2013
Table 13: Revenue Growth Optimism in the Global F&B Industry by Turnover (%), 2013
Table 14: Global F&B Industry - Revenue Growth Optimism of Senior Level Respondents (%), 2013
Table 15: Global Food Manufacturers - Key Expected Changes in Business Structure (%), 2013
Table 16: Global Beverage Manufacturers - Key Expected Changes in Business Structure (%), 2013
Table 17: Key Expected Changes in Business Structure by Global F&B Industry Suppliers (%), 2013
Table 18: Key Expected Changes in Business Structure by Region - Global F&B Industry (%), 2013
Table 19: Key Expected Changes in Business Structure by Turnover - Global F&B Industry (%), 2013
Table 20: M&A Activity by Buyers (% All Buyer Respondents), 2010–2013
Table 21: M&A Activity in the Global Food Manufacturers' Industry (%), 2010–2013
Table 22: M&A Activity in the Global Beverage Manufacturers' Industry (%), 2010–2013
Table 23: M&A Activity by Global F&B Industry Suppliers (%), 2010–2013
Table 24: M&A Activity by Region - Global F&B Industry (%), 2013
Table 25: M&A Activity by Turnover - Global F&B Industry (%), 2013
Table 26: Forecast of Capital Expenditure by Global Food Manufacturers' Industry (%), 2013
Table 27: Forecast of Capital Expenditure by Global Beverage Manufacturers' Industry (%), 2013
Table 28: Forecast of Capital Expenditure by Global F&B Industry Suppliers (%), 2013
Table 29: Global Food Manufacturers' Industry - Planned Change in Staff Recruitment (%), 2013
Table 30: Global Beverage Manufacturers' Industry - Planned Change in Staff Recruitment (%), 2013
Table 31: Planned Change in Staff Recruitment by Global F&B Industry Suppliers (%), 2013
Table 32: Global F&B Industry - Planned Change in Staff Recruitment by Region (%), 2013
Table 33: Global F&B Industry - Planned Change in Staff Recruitment by Turnover (%), 2013
Table 34: Global Food Manufacturers' Industry - Demand in Emerging Markets (%), 2013–2014
Table 35: Global Beverage Manufacturers' Industry - Demand in Emerging Markets (%), 2013–2014
Table 36: Global F&B Industry Suppliers - Demand in Emerging Markets (%), 2013–2014
Table 37: Global F&B Industry - Trends Manufacturers Consider for Targeting Emerging Markets (%), 2013
Table 38: Growth Projections in Developed Markets - Global Food Manufacturers' Industry (%), 2013–2014
Table 39: Growth Projections in Developed Markets - Global Beverage Manufacturers' Industry (%), 2013–2014
Table 40: Growth Projections in Developed Markets - Global F&B Industry Suppliers (%), 2013–2014
Table 41: Global F&B Industry - Leading Business Concerns (% All Respondents), 2013
Table 42: Leading Business Concerns for Global Food Manufacturers (%), 2013
Table 43: Leading Business Concerns for Global Beverage Manufacturers (%), 2013
Table 44: Leading Business Concerns for Global F&B Industry Suppliers (%), 2013
Table 45: Global Food Manufacturers' Industry - Key Consumer Trends (%), 2013
Table 46: Global Beverage Manufacturers' Industry - Key Consumer Trends (%), 2013
Table 47: Global F&B Industry Suppliers - Key Consumer Trends (%), 2013
Table 48: Global F&B Industry - Strategies to Combat Volatility in Input Costs (% All Buyer and Supplier Respondents), 2013
Table 49: Global F&B Industry - Securing Buyer Business - Buyer vs. Supplier Responses (%), 2013
Table 50: Global F&B Industry - Securing Buyer Business by Region (%), 2013
Table 51: Annual Marketing Budgets: Global F&B Industry Suppliers (%), 2010–2013
Table 52: Annual Marketing Budgets in the Global F&B Industry by Region (%), 2013
Table 53: Annual Marketing Budgets in the Global F&B Industry by Turnover (%), 2013
Table 54: Planned Change in Marketing Expenditure Levels: Global F&B Industry Suppliers (%), 2010–2013
Table 55: Global F&B Industry: Planned Change in Marketing Expenditure by Region (%), 2013
Table 56: Global F&B Industry - Planned Change in Marketing Expenditure by Turnover (%), 2013
Table 57: Future Investment in Marketing Channels - Global F&B Industry Suppliers, 2013
Table 58: Global F&B Industry - Future Investment in Marketing and Sales (%), 2013
Table 59: Global F&B Industry - Future Investment in Marketing and Sales by Region (%), 2013
Table 60: Global F&B Industry - Future Investment in Marketing and Sales by Turnover (%), 2013
Table 61: Key Marketing Aims - Global F&B Industry Suppliers (%), 2013
Table 62: Global F&B Industry – Key Marketing Aims by Region (%), 2013
Table 63: Global F&B Industry - Key Marketing Aims by Turnover (%), 2013
Table 64: Amendments to Marketing Activities - Global F&B Industry Suppliers (%), 2013–2014
Table 65: Amendments to Marketing Activities by Company Turnover - Global F&B Industry Suppliers (%), 2013–2014
Table 66: Critical Success Factors - Global F&B Industry Suppliers (%), 2010–2013
Table 67: Survey Results - Closed Questions

List of Figures
Figure 1: Revenue Growth Optimism (% All Buyer and Supplier Respondents), 2010–2013
Figure 2: Revenue Growth Optimism in the Global Food Manufacturers' Industry (%), 2010–2013
Figure 3: Revenue Growth Optimism in the Global Beverage Manufacturers' Industry (%), 2010–2013
Figure 4: Revenue Growth Optimism by Global F&B Industry Suppliers (%), 2010–2013
Figure 5: Revenue Growth Optimism in the Global F&B Industry by Region (%), 2013
Figure 6: Revenue Growth Optimism in the Global F&B Industry by Turnover (%), 2013
Figure 7: Global F&B Industry - Revenue Growth Optimism of Senior Level Respondents (%), 2013
Figure 8: Global Food Manufacturers - Key Expected Changes in Business Structure (%), 2013
Figure 9: Global Beverage Manufacturers - Key Expected Changes in Business Structure (%), 2013
Figure 10: Key Expected Changes in Business Structure by Global F&B Industry Suppliers (%), 2013
Figure 11: Expected Changes In Business Structure by Senior Level Respondents (%), 2013
Figure 12: M&A Activity by Buyers (% All Buyer Respondents), 2010–2013
Figure 13: M&A Activity in the Global Food Manufacturers' Industry, 2010–2013
Figure 14: M&A Activity in the Global Beverage Manufacturers' Industry, 2010–2013
Figure 15: M&A Activity by Global F&B Industry Suppliers (%), 2010–2013
Figure 16: M&A Activity by Region - Global F&B Industry (%), 2013
Figure 17: M&A Activity by Turnover - Global F&B Industry (%), 2013
Figure 18: Forecast of Capital Expenditure by Global Food Manufacturers' Industry (%), 2013
Figure 19: Forecast of Capital Expenditure by Global Beverage Manufacturers' Industry (%), 2013
Figure 20: Forecast of Capital Expenditure by Global F&B Industry Suppliers (%), 2013
Figure 21: Global F&B Industry - Forecast of Capital Expenditure by Region (%), 2013
Figure 22: Global F&B Industry - Forecast of Capital Expenditure by Turnover (%), 2013
Figure 23: Global Food Manufacturers' Industry - Planned Change in Staff Recruitment (%), 2013
Figure 24: Global beverage Manufacturers' Industry - Planned Change in Staff Recruitment (%), 2013
Figure 25: Planned Change in Staff Recruitment by Global F&B Industry Suppliers (%), 2013
Figure 26: Global F&B Industry - Planned Change in Staff Recruitment by Region (%), 2013
Figure 27: Global F&B Industry - Planned Change in Staff Recruitment by Turnover (%), 2013
Figure 28: Global F&B Industry - Top Ten Growth Regions (%), 2013–2014
Figure 29: Global F&B Industry - Top Five Emerging Markets, 2013
Figure 30: Global Food Manufacturers' Industry - Demand in Emerging Markets (%), 2013–2014
Figure 31: Global Beverage Manufacturers' Industry - Demand in Emerging Markets (%), 2013–201413
Figure 32: Global F&B Industry Suppliers - Demand in Emerging Markets (%), 2013–2014
Figure 33: Global F&B Industry - Demand in Emerging Markets by Region (%), 2013–2014
Figure 34: Global F&B Industry - Demand in Emerging Markets by Turnover (%), 2013–2014
Figure 35: Global F&B Industry - Trends Manufacturers Consider for Targeting Emerging Markets (%), 2013
Figure 36: Global F&B Industry - Top Five Developed Regions by Growth, 2013–2014
Figure 37: Growth Projections in Developed Markets - Global Food Manufacturers' Industry (%), 2013–2014
Figure 38: Growth Projections in Developed Markets - Global Beverage Manufacturers' Industry (%), 2013–2014
Figure 39: Growth Projections in Developed Markets - Global F&B Industry Suppliers (%), 2013–2014
Figure 40: Growth Projections in Developed Markets by Region (% 'Increase' Responses), 2013–2014
Figure 41: Growth Projections in Developed Markets by Turnover (% 'Increase' Responses), 2013–2014
Figure 42: Global F&B Industry - Leading Business Concerns (% All Respondents), 2013
Figure 43: Leading Business Concerns for Global Food Manufacturers (%), 2013
Figure 44: Leading Business Concerns for Global Beverage Manufacturers (%), 2013
Figure 45: Leading Business Concerns for Global F&B Industry Suppliers (%), 2013
Figure 46: Global F&B Industry - Leading Business Concerns by Region (%), 2013
Figure 47: Global F&B Industry - Leading Business Concerns by Turnover (%), 2013
Figure 48: Global Food Manufacturers' Industry - Key Consumer Trends (%), 2013
Figure 49: Global Beverage Manufacturers' Industry - Key Consumer Trends (%), 2013
Figure 50: Global F&B Industry Suppliers - Key Consumer Trends (%), 2013
Figure 51: Global F&B Industry - Key Consumer Trends by Region (%), 2013
Figure 52: Global F&B Industry - Key Consumer Trends by Turnover (%), 2013
Figure 53: Global F&B Industry - Securing Buyer Business - Buyer vs. Supplier Responses (%), 2013
Figure 54: Global F&B Industry - Securing Buyer Business by Region (%), 2013
Figure 55: Global F&B Industry - Securing Buyer Business by Turnover (%), 2013
Figure 56: Annual Marketing Budgets: Global F&B Industry Suppliers (%), 2010–2013
Figure 57: Annual Marketing Budgets in the Global F&B Industry by Region (%), 2013
Figure 58: Annual Marketing Budgets in the Global F&B Industry by Turnover (%), 2013
Figure 59: Planned Change in Marketing Expenditure Levels: Global F&B Industry Suppliers (%), 2010–1013
Figure 60: Global F&B Industry - Planned Change in Marketing Expenditure by Region (%), 2013
Figure 61: Global F&B Industry - Planned Change in Marketing Expenditure by Turnover (%), 2013
Figure 62: Future Investment in Marketing Channels - Global F&B Industry Suppliers, 2013
Figure 63: Global F&B Industry - Future Investment in Marketing Channels by Region (%), 2013
Figure 64: Global F&B Industry - Future Investment in Marketing Channels by Turnover (%), 2013
Figure 65: Global F&B Industry: Future Investment in Marketing and Sales (%), 2013
Figure 66: Global F&B Industry - Future Investment in Marketing and Sales by Region (%), 2013
Figure 67: Global F&B Industry - Future Investment in Marketing and Sales by Turnover (%), 2013
Figure 68: Key Marketing Aims - Global F&B Industry Suppliers (%), 2013
Figure 69: Global F&B Industry - Key Marketing Aims by Region (%), 2013
Figure 70: Global F&B Industry - Key Marketing Aims by Turnover (%), 2013
Figure 71: Amendments to Marketing Activities - Global F&B Industry Suppliers (%) , 2013–2014
Figure 72: Amendments to Marketing by Turnover - Global F&B Industry Suppliers (%) , 2013–2014
Figure 73: Critical Success Factors - Global F&B Industry Suppliers (%), 2013
Figure 74: Critical Success Factors by Turnover - Global F&B Industry Suppliers (%), 2013

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