Global Food and Beverage Survey 2013–2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry

Global Food and Beverage Survey 2013–2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry

Published: April 2013
Publisher: Canadean Ltd
Product ref: 167207
Pages: 164
Format: PDF
Delivery: By product vendor

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Product Synopsis
“Global Food and Beverage Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Food and Beverage Industry” is a new report by Canadean that that analyzes how food and beverage industry supplier companies' media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). This report provides the current size of the marketing and advertising budgets of global food and beverage industry suppliers and how spending by global food and beverage industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global food and beverage industry buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading food and beverage industry companies. The report provides data and analysis on global food and beverage industry suppliers' media spend, marketing and sales strategies, and practices and business planning within the global food and beverage industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global food and beverage industry. The report also identifies global food and beverage industry buyers' and suppliers' future growth, M&A, and investment expectations.

What is the current market landscape and what is changing?
According to survey results, 68% and 48% of global food and beverage manufacturer respondents are 'more optimistic' about the revenue growth for their company in 2013 respectively.

What are the key drivers behind recent market changes?
Across the global food manufacturers' industry, 'new products and services', 'improving operational efficiency' and to 'expand in emerging markets' are the expected key changes in business structure in 2013.

What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading food and beverage industry companies. It provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014; additionally, this report presents comparative analysis between four years of survey results (wherever applicable). Furthermore, the report reveals the current size of food and beverage industry suppliers' marketing and advertising budgets and how expenditure by industry suppliers will change, providing insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, it aims to identify key amendments to marketing agencies that aid business generation, respondents' criteria for marketing agency selection, and attitudes towards marketing and sales.

Key Features and Benefits
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues
Global food manufacturer respondents consider China, India and Brazil to offer the largest growth potential among emerging markets in 2013–2014.

'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and 'regulatory changes' are the most immediate business concerns.

The projected average size of the global annual marketing budget for supplier companies in the food and beverage industry in 2012 was US$3.5 million, but this rose to US$3.9 million in 2013.

'Corporate and brand websites' was highlighted as a key investment area by 51% of supplier respondents, while 47% of respondents projected a strong investment growth in 'email and newsletters'.

Overall, 'competitor and market intelligence research', 'customer intelligence and analytics', and 'CRM systems' were identified as the marketing and sales solutions that most respondents expected to be invested in during 2013.

Key Highlights
An analysis of revenue growth expectations by senior level respondents reveals that 52% are 'more optimistic' about their company's revenue growth in 2013.

Survey results show that, 48% and 35% of supplier respondents respectively project at least some increase in capital expenditure on 'new product development' and 'sustainable or green initiatives' in 2013.

Across the global food and beverage manufacturers' industry, the top three expected key changes in business structure are addition of 'new products and services', 'improving operational efficiency' and to 'expand in emerging markets'.

According to 35% and 20% of respective respondents from global food and beverage manufacturer companies, headcounts in their organizations in 2013 is expected to increase steadily by up to 2% of their current workforce.

US, Singapore, Taiwan and Hong Kong and South Korea offer the highest growth potential among developed countries in 2013–2014.

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Related research categories

By sector: Trends, General drinks

By market: Global


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