Global Food and Beverage Survey 2013–2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Food and Beverage Industry

Global Food and Beverage Survey 2013–2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Food and Beverage Industry

Published: April 2013
Publisher: Canadean Ltd
Product ref: 165197
Pages: 177
Format: PDF
Delivery: By product vendor

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Product Synopsis
“Global Food and Beverage Survey 2013–2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Food and Beverage Industry” is a new report by Canadean that provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. Additionally, this report also presents comparative analysis between four years of survey results. Furthermore, this report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading food and beverage industry companies. The report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014. Additionally, this report also presents comparative analysis between four years of survey results. Furthermore, it not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also understands the critical factors influencing supplier selection and forecasts the possible changes in procurement budgets of food and beverage manufacturers.

What is the current market landscape and what is changing?
According to survey results, 68% and 48% of global food and beverage manufacturer respondents are 'more optimistic' about the revenue growth for their company in 2013 respectively.

What are the key drivers behind recent market changes?
Across the global food manufacturers' industry, 'new products and services', 'improving operational efficiency' and to 'expand in emerging markets' are the expected key changes in business structure in 2013.

What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading food and beverage industry companies. The report includes revenue growth projections of chief stakeholders of the industry and identifies top growth regions so that companies can allocate their marketing activities and budgets effectively. In addition, the report projects merger and acquisition (M&A) activity and core influencing factors and identifies the change in capital expenditure of a food and beverage industry. Moreover, the report tracks the procurement budgets of buyer companies and forecasts the possible change in spend and understands critical factors influencing supplier selection.

Key Features and Benefits
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues
Global food manufacturer respondents consider China, India and Brazil to offer the largest growth potential among emerging markets in 2013–2014.

'Pressure on margins', 'customer price sensitivity', 'volatility and increase in input costs', and 'regulatory changes' are the most immediate business concerns.

The projected average global annual procurement budget for buyer respondents is US$435 million in 2013.

Factors such as 'level of service', 'price', and 'delivery lead times' are considered to be significant factors for supplier selection by beverage manufacturers.

Survey results reveal that 15% and 9% of respective food and beverage manufacturer respondents are willing to implement e-procurement in 2013 or beyond 2013.

Key Highlights
An analysis of revenue growth expectations by senior level respondents reveals that 52% are 'more optimistic' about their company's revenue growth in 2013.

Survey results show that, 48% and 35% of supplier respondents respectively project at least some increase in capital expenditure on 'new product development' and 'sustainable or green initiatives' in 2013.

Across the global food and beverage manufacturers' industry, the top three expected key changes in business structure are addition of 'new products and services', 'improving operational efficiency' and to 'expand in emerging markets'.

According to 35% and 20% of respective respondents from global food and beverage manufacturer companies, headcounts in their organizations in 2013 is expected to increase steadily by up to 2% of their current workforce.

US, Singapore, Taiwan and Hong Kong and South Korea offer the highest growth potential among developed countries in 2013–2014.

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Related research categories

By sector: Trends, General drinks

By market: Global


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