Global Energy Drinks Report

Energy drinks remain the most dynamic segment in the soft drinks market reaching 4.8 billion litres in 2011, with strong growth in most countries mainly driven by its key features, the combination of fun and functionality. Although the global consumption of energy drinks has been steadily rising, the performance of the category has varied between regions, with Latin America and Australasia witnessing the fastest growth over the last five years. The top ten consuming countries were the United States, Vietnam, China, United Kingdom, Thailand, Mexico, Australia, Germany, Poland and Saudi Arabia in 2011. Innovations across the world have seen the launch of novel flavours such as coffee or tea-based or unusual fruit flavours. There has also been the addition of ingredients that expand the functionality of energy drinks into new areas like hydration, recovery, alertness, anti-ageing or immune health. Packaging innovations have helped bring in new consumers by providing a wider choice for consumption and increased convenience.

Zenith’s report on Global Energy Drinks provides an in-depth and comprehensive market analysis of energy drinks and energy shots across 57 countries. The report offers a detailed and accurate picture of the international market environment by investigating a number of aspects of the energy drinks sector in each country. These cover consumption and value trends, market segmentation, leading players, distribution, main ingredients and flavours, key packaging solutions as well as new product and industry developments.

This report is undoubtedly the essential guide and business planning tool for anyone active in, or considering entering, the energy drinks sector.

Regional and country sections can be purchased separately.
What this report covers

• Global overview: provides a summary of global market and industry trends along with a number of overview tables and charts on a global and regional level. These cover consumption and value, segmentation, distribution, rankings of top 20 countries and market forecasts to 2016.
  
• 8 regional overviews: includes a brief commentary on regional market trends and developments along with a wide range of data by region and country covering combined market volume, value and segmentation, per capita consumption and expenditure, packaging, distribution and market forecasts to 2016.
  
• 57 detailed country sections: includes comprehensive insights into market trends, leading companies and brands, state of private label products, distribution channels, packaging, consumer demography, ingredients and leading flavours, product developments, industry developments including legislation/media attention, and market forecasts to 2016.
  
• 10 global energy drinks brand profiles: brief description and history of company, global sales volume, variants, ingredients, packaging formats, target market and positioning, marketing and promotions, key markets, channels and example pricing.
  

Table of contents

Data in global overview

Global combined market (energy drinks plus shots) volume, value, chg%, 2007-2011
Total combined market volume, value, chg% by region, 2007-2011
Global average per capita consumption, expenditure, chg% of energy drinks (including shots), 2007-2011
Per capita consumption, expenditure, chg% of energy drinks (including shots) by region, 2007-2011
Global energy drinks vs shots by volume % share, 2007 and 2011
Private label vs branded products % split for global combined market, 2011
Distribution channel % split by volume for global combined market, 2011
Packaging type % split by volume for global combined market, 2011
Regular vs sugar free variants % split for global combined market, 2011
Forecasts: Global combined market volume, value, chg% to 2016
Forecasts: Total combined market volume, value, chg% by region to 2016
Forecasts: Global average per capita consumption, expenditure, chg% of energy drinks (including shots) to 2016
Forecasts: Per capita consumption, expenditure, chg% of energy drinks (including shots) by region to 2016

Data in regional overviews

Total combined market (energy drinks plus shots) volume, value, chg% by country, 2007-2011
Per capita consumption, expenditure, chg% of energy drinks (including shots) by country, 2007-2011
Total energy drinks vs shots by market volume by region, 2007-2011
Private label vs branded products % split for combined market by region, 2011
Distribution channel % split by volume for combined market by region, 2011
Packaging type % split by volume for combined market by region, 2011
Regular vs sugar free variants % split for combined market by region, 2011
Forecasts: Total combined market volume, value, chg% by region to 2016
Forecasts: Per capita consumption, expenditure, chg% of energy drinks (including shots) by region to 2016

Data in country sections by country

Total energy drinks market volume, value, chg%, 2007-2011
Total energy shots market volume, value, chg%, 2007-2011
Per capita consumption, expenditure, chg% of energy drinks, 2007-2011
Per capita consumption, expenditure, chg% of energy shots, 2007-2011
Average value per litre of energy drinks, 2007-2011
Average value per litre of energy shots, 2007-2011
Leading 3-5 energy drinks brands by volume and value (including shots), 2007-2011
Distribution channel % split by volume for total combined market, 2007-2011
Packaging type % split by volume for total combined market, 2011
Regular vs sugar free variants % split for total combined market, 2011
Private label vs branded products % split for total combined market, 2011
Forecasts: Total energy drinks market volume, value and chg% to 2016
Forecasts: Total energy shots market volume, value and chg% to 2016
Forecasts: Per capita consumption, expenditure and chg% of energy drinks to 2016
Forecasts: Per capita consumption, expenditure and chg% of energy shots to 2016

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Related research categories

By sector: Energy (in Soft drinks), General drinks

By market: Global