Global Cognac insights - market forecasts, product innovation and consumer trends

Global Cognac insights - market forecasts, product innovation and consumer trends

Published: November 2016
Publisher: just-drinks / IWSR Insights
Product ref: 262841
Pages: 107
Format: PDF
Delivery: Immediate download

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This report contains full-year 2015 data

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Accelerating growth 

Global Cognac volumes rose 3.9% in 2015, hitting a new high of 13m cases and representing an acceleration over the 3.1% compound annual growth rate (CAGR) seen between 2009 and 2014.

America’s allure: That volume growth is led by the US market, where Cognac sales surged up 13.5% to reach 4.55m cases. That compares with the 3.4% CAGR seen between 2009 and 2014.

Mixed bag: However, 2015 saw mixed performances on a global level. Of the top 50 Cognac markets by volume, 24 posted increases, seven markets were roughly unchanged, and 19 posted declines.

Senior industry executives contributed to the research and provided some interesting views on the state of the sector:

Jim Clerkin, president and CEO, Moët Hennessy USA: “Our business has also been boosted by the recent trend that American consumers are moving back to brown spirits and craft. You could argue that there is no better crafted brown spirit than Hennessy.”

Cyril Camus, president and CEO, Camus: “Some companies are beginning to recognise that the issues in China are going to take longer than expected to resolve. They are probably paying the price for not reacting earlier.”

What's inside this market research report:

This all-new report aims to deliver the most vital Cognac data, insights, forecasts and strategic drivers in an easy-to-use package.

Our experienced drinks industry specialists have summarised the global market conditions for the Cognac category, regions and markets.

The very latest market forecast data and brand market shares for Cognac are provided, offering an instant view on the most important and interesting markets for the coming five years.

The report provides a short-form, visual view of future Cognac market growth hotspots, consumer drivers, product trends, plus a review of recent brands' and owners' rankings across the world.

Each key market is covered with much of our analysts' deeper insight being exclusive to this report.

Why this market research report is essential:

We’ve taken a fresh look at how to deliver wine and spirits category insight. This market review series is focused on providing actionable insights backed up by strategic-level data.

Discover the essentials for your business, and what will drive profit and growth. Grab the facts and use them - instantly.

Use this report to gain an instant view on the category with its:

  • Strategic drivers of leading markets, consumers and product innovation
  • Future category growth hotspots - visualised
  • Largest and fastest growing markets, brands and owners ranked by volume and value
  • Interviews from leading brand owners

The following analysis and data is included:

Analysis:

The analysis is unique to these reports and cannot be found in other just-drinks or IWSR products.

Beginning with global insights, we provide:

  • A round-up of Cognac market conditions, including 'key views'; our analysts' views of the short-term future and likely strategies brand owners might adopt
  • Visual heatmap for the category's future growth hotspots around the world
  • The important consumer trends and insights for the category, including our analysts' key views
  • Latest product strategies, packaging and flavours, plus what's shaping trends around NPD. Once again, backed up with our analysts' key views
  • Recent brands' and owner market shares, rankings, performance and activity
  • All supported by exclusive quotes from major brand owners

The second half of the report covers the recent performance of each category, region and its major markets. The analysis is category-specific and exclusive to this report.

Our unique analysis tool: 'key views'

  • Review: we summarise the global market situation, product innovation and consumer drivers
  • Insight: we highlight salient points gained from our drinks analysts' many years of industry experience
  • Future: in as few words as possible, we outline the short-term outlook across markets, product innovation and consumer drivers
  • Strategy: we aim to convey what this insight means for you and summarise recommended future strategy

Data:

World view dashboard containing:

  • 2011-2015 CAGRs for each region's volume
  • Top three brand owners' volume market shares per region
  • Fastest growing brand (between 2015 and 2016) per region
  • Regions: Asia Pacific, Americas, Europe, Africa & Middle East, CIS, Travel retail

2016 to 2021 forecast ranking tables for the top 20 Cognac markets and the top 20 largest growing markets, over the period.

Ranking tables showing top Cognac markets' 2011 to 2015 volumes, plus CAGRs.

Ranking table showing top 20 brands' (and their owners) 2011 to 2015 volumes, plus CAGRs and % share.

The same, but for retail value instead of volume, to show comparison of volume against value.

Then, for each of the major countries:

  • Top brands' volumes and total country volumes for the category, '11-'15, plus 2011 and 2015 shares
  • Top companies' retail values and total country values, '11-'15, plus '11 and '15 shares
  • 2011 and 2015 share by quality for each of these countries

This report will help you and your company by:

  • Delivering only the most important global strategic business information
  • Providing short-from, punchy insights aimed at specific teams
  • Gaining insider quotes directly from competitor brand producers
  • Benchmarking strategic plans using our drinks industry specialist insight
  • Instantly recognising future category growth using our visual summaries
  • Quickly ranking the most critical global markets, brands and owners

Essential insight - in one quick-to-use package

Choose your licence:

individual-user licence

multi-user licence

Digital Download $1500.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Trends, Consumer (in Trends)

By market: Global


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