Global Coffee Corporate Strategy: A Dynamic Market Packed with Pod Potential
Major companies performed well over the recessionary period, underpinned by strong demand for premium coffee. While Nestlé and Kraft have been inactive in acquisitions GMCR, Sara Lee and Lavazza have made large investments in their respective core markets, with North America, Russia and Brazil being the hot spots. Nestlé is expected to continue to lead the global market, while the future of Kraft’s coffee business remains uncertain.
Euromonitor International's Global Coffee Corporate Strategy: A Dynamic Market Packed with Pod Potential global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of contentsIntroduction
Premiumisation in Instant Coffee
In Hot Pursuit of Pod Opportunity
Merger and Acquisition Highlights
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