Global Cereal Bars to 2014 (Confectionery)

This databook provides key data and information on the Global Cereal Bars (Confectionery). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The cereal bars category was valued at $7,011.4m in 2009, representing a CAGR of 6.9% since 2004. *By the end of 2014, the cereal bars category will be worth $9,082.4m, with an expected CAGR of 5.3% between 2009 and 2014. *The cereal bars market volume totaled 529.7 million kg in 2009, representing a CAGR of 6% since 2004. *By the end of 2014, the cereal bars market will total 661.3 million kg, with an expected CAGR of 4.5% between 2009 and 2014. *The cereal bars market was led by other bars (representing 36.3% of the total value) followed by sports and energy bars, with a 35% share. Granola/muesli bars accounts for the remaining 28.7% share. Global Cereal Bars (Confectionery)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: cereal bars

Chapter 2 Definition

Chapter 3 Category Analysis: Cereal Bars
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Cereal bars, Global, value by segment ($m), 2004-14
Figure 2: Cereal bars, Global, category growth comparison, by value, 2004-14
Figure 3: Cereal bars, Global, volume by segment (kg, million), 2004-14
Figure 4: Cereal bars, Global, category growth comparison, by volume, 2004-14
Figure 5: Cereal bars, Global, company share (top five companies) by value (%), 2008-09
Figure 6: Cereal bars, Global, distribution channels by value (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Cereal bars category definitions
Table 2: Cereal bars distribution channels
Table 3: Cereal bars, Global, value by segment ($m), 2004-09
Table 4: Cereal bars, Global, value forecast by segment ($m), 2009-14
Table 5: Cereal bars, Global, volume by segment (kg, million), 2004-09
Table 6: Cereal bars, Global, volume forecast by segment (kg, million), 2009-14
Table 7: Cereal bars, Global, company share (top 20 companies) by value (%), 2008-09
Table 8: Cereal bars, Global, value by company ($m), 2008-09
Table 9: Cereal bars, Global, distribution channels by value (%), 2008-09
Table 10: Cereal bars, Global, value by distribution channel ($m), 2008-09
Table 11: Cereal bars, Global, expenditure per capita ($), 2004-09
Table 12: Cereal bars, Global, forecast expenditure per capita ($), 2009-14
Table 13: Cereal bars, Global, consumption per capita (kg), 2004-09
Table 14: Cereal bars, Global, forecast consumption per capita (kg), 2009-14

Related research categories

By sector: On-trade

By market: Global