Global Beverage Survey 2013–2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Beverage Industry

Global Beverage Survey 2013–2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Beverage Industry

Published: May 2013
Publisher: Canadean Ltd
Product ref: 171190
Pages: 128
Format: PDF
Delivery: By product vendor

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Product Synopsis
“Global Beverage Survey 2013–2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Beverage Industry” is a new report by Canadean that provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. Additionally, this report also presents comparative analysis of four years of survey results, and not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Introduction and Landscape
Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry companies. The report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014. Additionally, this report also presents comparative analysis of four years of survey results. Furthermore, it not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also understands the critical factors influencing supplier selection and forecasts the possible changes in the procurement budgets of beverage manufacturers.

What is the current market landscape and what is changing?
According to survey results, 49% of supplier respondents are ‘more optimistic’ about the revenue growth for their company in 2013.

What are the key drivers behind recent market changes?
Across the global beverage manufacturers’ industry, ‘new products and services’, ‘improving operational efficiency’, and to ‘expand in emerging markets’ are the expected key changes in business structure in 2013.

What makes this report unique and essential to read?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading beverage industry companies. The report includes revenue growth projections of chief stakeholders of the industry and identifies top growth regions so that companies can allocate their marketing activities and budgets effectively. In addition, the report projects merger and acquisition (M&A) activity and core influencing factors, and identifies the change in capital expenditure of the beverage industry. Moreover, the report tracks the procurement budgets of buyer companies and forecasts the possible change in expenditure, and understands critical factors influencing supplier selection.

Key Features and Benefits
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customers’ changing needs.

Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues
Global beverage manufacturer respondents consider China, India, and Brazil to offer the largest growth potential among emerging markets in 2013–2014.

‘Pressure on margins’, ‘volatility and increase in input costs’, and ‘regulatory changes’ are the most immediate business concerns.

The projected average global annual procurement budget for buyer respondents is US$310.8 million in 2013.

Factors such as ‘level of service’, ‘price’, and ‘delivery lead times’ are considered to be significant factors for supplier selection by beverage manufacturers.

Survey results reveal that 9% of beverage manufacturer respondents are willing to implement e-procurement in 2013 or beyond 2013.

Key Highlights
An analysis of revenue growth expectations by senior level respondents reveals that 43% are ‘more optimistic’ about their company’s revenue growth in 2013.

Survey results show that 48% and 35% of supplier respondents project at least some increase in capital expenditure on ‘new product development’ and ‘sustainable or green initiatives’ in 2013 respectively.

Across the global beverage manufacturers’ industry, the top three expected key changes in business structure are the addition of ‘new products and services’, ‘improving operational efficiency’, and to ‘expand in emerging markets’.

According to 20% of respondents from global beverage manufacturer companies, headcounts in their organizations in 2013 are expected to increase steadily by up to 2% of their current workforce.

Singapore, Taiwan and Hong Kong, the US, and Australia offer the highest growth potential among developed countries in 2013–2014.

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Related research categories

By sector: Trends, General drinks

By market: Global


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