Global Beverage Forecasts September 2013
Global Beverage Forecasts September 2013
Published by Canadean, Global Beverage Forecasts provides consumption trends 2000 to 2012 actuals and 2013 to 2018 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down in to 21 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, wine, spirits, fortified wine, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
The world population is continuously growing at a steady rate. With this is mind, it is natural to think that some growth within the beverage market will solely be reliant on the population. Asia is set as the key driver for population growth, advancing on already impressive figures.
What are the key drivers behind recent market changes?
The recently witnessed health and well-being trend that has swept across most regions is arguably the dominant driver within the ‘healthier’ categories. Even the unhealthy products are looking towards low calorie options or reducing the sugar/sweetener levels. As a result of this trend, many consumers have switched back to the basic products, such as packaged water; a category which saw the largest volume growth in 2012 and is likely to witness further impressive volumes throughout the forecast. In addition to this, the basic categories have benefited from a disruption in many of the world’s economies, particularly in the Eurozone. In times of economic difficulty, consumers tend to opt for either the cheaper beverages, or consume higher valued products less frequently.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
Data for 24 individual beverage categories, covering historical trends (2000-2012 actuals &2013-2018 forecast provided in excel).
Data measures in million litres and litres per capita
Supporting analysis for the 24 individual beverage categories
Canadean's Global Beverage Forecasts includes data tables for 93 markets in eight regions : Africa, Asia, Australasia, Latin America, East Europe, Middle East & North Africa, North America and West Europe.
Regional summaries and a global overview are also included plus supporting text for 53markets.
Beverage Consumption Data Tables
Data Horizon 2000-2012 ACTUAL, 2013-2018 FORECASTS
Measures: Volume (million litres), Population (millions), Litres Per Capita
AFRICA: Nigeria, South Africa, Other Africa
ASIA: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Other Asia
AUSTRALASIA: Australia, New Zealand, Other Australasia
LATIN AMERICA: Argentina, Bolivia, Brazil, Caribbean, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela, Other Latin America
EAST EUROPE: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovak Republic, Slovenia, Turkey, Ukraine, Other East Europe
MIDDLE EAST & NORTH AFRICA (MENA): Bahrain, Egypt, Iran, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia, Qatar, Tunisia, United Arab Emirates, Other MENA
NORTH AMERICA: Canada, United States of America
WEST EUROPE: Austria, Belgium, Denmark, Finland, France, Germany, Greece, (Republic of) Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Other West Europe
For regions where it has not been possible to generate total market volumes by profiling each individual country, specifically Central & South America, Asia, Middle East/North Africa and Rest of Africa, we have taken a value judgement to arrive at a balancing “Others” figure. This is recorded as a separate entity, specific to the Region to which it belongs
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
ASIA: China, India, Indonesia, Japan, Kazakhstan, Malaysia, Philippines, Singapore, Thailand, Vietnam
LATIN AMERICA: Argentina, Brazil, Chile, Colombia, Mexico, Peru, Venezuela
EAST EUROPE: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Poland, Romania, Russia, Serbia, Slovak Republic, Slovenia, Turkey, Ukraine
NORTH AMERICA: United States of America
WEST EUROPE: Austria, Belgium, Denmark, Finland, France, Germany, Greece, (Republic of) Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom
Categories covered where applicable:
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Global Beverage Forecasts - Methodology