Gin & Genever in Italy to 2016: Databook

Synopsis
• Overview of the Gin & Genever category in Italy
• Analysis on consumption of the Gin & Genever category in Italy, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Gin & Genever category in Italy
• Historic and forecast consumption value of the Gin & Genever category in Italy by alcoholic strength and by price segments

Summary
This report is the result of Canadean’s extensive market research covering the Gin & Genever category in Italy. It provides detailed historic and forecast consumption volume and values, at channel level. "Gin & Genever in Italy to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Gin & Genever category in Italy

Scope
• Overview of the Gin & Genever category in Italy
• Analysis on consumption of the Gin & Genever category in Italy, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Gin & Genever category in Italy
• Historic and forecast consumption value of the Gin & Genever category in Italy by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Gin & Genever category in Italy
• Allows you to analyze the Gin & Genever category in Italy with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children’s behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research
2 Italy Gin & Genever Market Analysis
2.1 Gin & Genever Market Consumption Analysis, 2006–16
2.1.1 Gin & Genever Market Volume Analysis, 2006–16
2.1.2 Gin & Genever Market Value Analysis, 2006–16
2.2 Gin & Genever Consumption by Major Brands (Top 10)
2.3 Gin & Genever Consumption by Channels
2.3.1 Gin & Genever Consumption by Channel, 2006–16
2.3.2 Gin & Genever Off-premise Consumption, 2006–16
2.3.3 Gin & Genever On-premise Consumption, 2006–16
2.4 Gin & Genever Consumption by Price Segment, 2006–16
2.5 Gin & Genever Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Volume Units for Spirits Market
Table 2: Italy Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 2006–11
Table 4: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 2011–16
Table 5: Italy Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2006–11
Table 6: Italy Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2011–16
Table 7: Italy Gin & Genever Consumption by Major Brands (Liters m), 2008–11
Table 8: Italy Gin & Genever Consumption (Liters m) by Channel, 2006–11
Table 9: Italy Gin & Genever Consumption (Liters m) by Channel, 2011–16
Table 10: Italy Gin & Genever Off-premise Consumption (Liters m), 2006–16
Table 11: Italy Gin & Genever On-premise Consumption (Liters m), 2006–16
Table 12: Italy Gin & Genever Consumption (Liters m) by Price Segment, 2006–11
Table 13: Italy Gin & Genever Consumption (Liters m) by Price Segment, 2011–16
Table 14: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 15: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Italy Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Italy Gin & Genever Market Value (EUR m) and Growth (Y-o-Y), 2006–16
Figure 4: Italy Gin & Genever Consumption by Major Brands (Liters m), 2008–11
Figure 5: Italy Gin & Genever Consumption (Liters m) by Channel, 2006–16
Figure 6: Italy Gin & Genever Off-premise Consumption (Liters m), 2006–16
Figure 7: Italy Gin & Genever On-premise Consumption (Liters m), 2006–16
Figure 8: Italy Gin & Genever Consumption (Liters m) by Price Segment, 2006–16
Figure 9: Italy Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–16

Related research categories

By sector: Gin (in Spirits)

By market: Italy (in Europe)