Germany Internet and Social Media: How German Consumers Use the Digital World for Wine Information

Published: November 2011

Publisher: Wine Intelligence

Product ref: 151746

Pages: 44

Format: PDF

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Report description

While traditional sources of information – such as word-of-mouth recommendation - still dominate in Germany, and across many other western markets, the internet is now widely used by consumers as a source of information about wine. 44% of German regular wine drinkers say they “often” or “occasionally” use the internet to get information about wine – which we estimate gives us a population of 12.4 million German wine drinkers accessing wine information online.

Table of contents

  • Research objectives and methodology
  • Executive summary
  • Internet usage and wine: Setting the scene
  • Usage of online sources for wine information
  • Profile of internet users
  • Profile of social media users
  • Appendix

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Related research categories

By sector: Wine (in Wine & Champagne)

By market: Germany (in Europe), Global