Market research: Georgia

46 reports found (page 1 of 2)

Title

Date published

Price


Soft Drinks in Georgia

Soft Drinks in Georgia

Two major factors impacted the performance of soft drinks in the review period. First was the influence of the economic recession after the war with Russia, and second was the rather hot climate in th...

April 2013

$1900.00


Alcoholic Drinks in Georgia

Alcoholic Drinks in Georgia

During the review period, the alcoholic drinks market in Georgia was characterised by stable growth of sales in both current value and volume terms, only partially hampered by the economic crisis in 2...

June 2013

$1900.00


Hot Drinks in Georgia

Hot Drinks in Georgia

Total volume sales of hot drinks showed moderate growth in 2012. In general, hot drinks is well established and mature, with coffee being the biggest category, dominating sales. Tea is also mature. Ot...

August 2013

$1900.00


Retailing in Georgia

Retailing in Georgia

With a population of 4.5 million, Georgia is one of the smaller countries of the world. Its per capita level of income is low. Accordingly, volume and value sales in retailing compared to that of many...

March 2014

$1900.00


Soft Drinks in Georgia

Soft Drinks in Georgia

The positive trends in the Georgian economy within the last couple of years of the review period changed the trends in soft drinks significantly. Consumers are demonstrating new consumption patterns, ...

April 2014

$1900.00


The IWSR Domestic Volume Report 2014 - Georgia

The IWSR Domestic Volume Report 2014 - Georgia

This report is an in-depth data book detailing brand sales by category and quality in the domestic market for wines, spirits, beer, cider and pre-mixed drinks....

May 2014

$1097.91


Sports and Energy Drinks in Georgia

Sports and Energy Drinks in Georgia

The 12% total volume growth seen in 2013 was the fastest rise since 2010and reflected the rising disposable incomes of consumers and their increased awareness of the category, which consists entirely ...

April 2014

$900.00


RTD Coffee in Georgia

RTD Coffee in Georgia

RTD coffee is relatively underdeveloped in Georgia, with the product offer being rather limited. However, in 2013, advertising support RTD coffee products became slightly stronger, as the tradition of...

April 2014

$900.00


RTD Tea in Georgia

RTD Tea in Georgia

The overall growth of RTD tea was related to the rising disposable incomes of the Georgian population and the interest among many of switching in terms of soft drinks, seeking alternatives to carbonat...

April 2014

$900.00


Other Hot Drinks in Georgia

Other Hot Drinks in Georgia

Other hot drinks is not very developed in Georgia and only one category is evident – chocolate-based flavoured powder drinks. The leading brand, Nesquik, strengthened its position with a value share o...

August 2013

$900.00


Tea in Georgia

Tea in Georgia

After the collapse of the Soviet Union, most of tea manufacturing facilities and plantations in Georgia were destroyed or abandoned, therefore the reputation of Georgian tea suffered significantly. Ge...

August 2013

$900.00


Wine in Georgia

Wine in Georgia

The number of inbound tourist visits to Georgia in 2012 increased to 3.5 million trips. As Georgia is traditionally a well-known wine producer, the country can offer various wine tours around the coun...

June 2013

$900.00


Coffee in Georgia

Coffee in Georgia

Coffee enjoyed growth of 3% in total volume terms in 2012. This was the first time that sales had grown at a similar rate to pre-crisis levels. As consumers’ income levels are slowly growing, people a...

August 2013

$900.00


Grocery Retailers in Georgia

Grocery Retailers in Georgia

In 2013 grocery retailers underwent modernisation. Compared to the previous year there was visible expansion of the selling space of modern grocery retailers and shrinking space of other grocery retai...

March 2014

$900.00


Non-Store Retailing in Georgia

Non-Store Retailing in Georgia

As in 2013 there was a strong improvement of store-based retailing. Value growth rate of non-store retailing was slower compared to previous years. In line with a wide range of alternatives to store-b...

March 2014

$900.00


Bottled Water in Georgia

Bottled Water in Georgia

Consumer habits relating to still bottled water are changing. While previously Georgian consumers generally did not see the benefit of purchasing still bottled water when they had drinkable tap water ...

April 2014

$900.00


Carbonates in Georgia

Carbonates in Georgia

Georgian consumer tastes continue to show a preference for non-cola carbonates.In terms of off-trade carbonates sales, which accounted for 73% of total volume sales in 2013, the majority is generated ...

April 2014

$900.00


Concentrates in Georgia

Concentrates in Georgia

The fall in value sales in 2013 represented the fifth year of decline, which started in 2009. The category saw no significant launches, advertising campaigns or any innovative marketing. The growth of...

April 2014

$900.00


Juice in Georgia

Juice in Georgia

In 2013, category leader Sandora OOO’s Sandora brand was closely followed by two Georgian manufacturers, Gori Child Nutrition Tin factory and Campa Ltd. There is a clear trend of local manufacturers b...

April 2014

$900.00


Sports and Energy Drinks in Georgia

Sports and Energy Drinks in Georgia

Sports and energy drinks continued to see steady development in Georgia in 2012. Such products appeared in Georgia quite recently, and their key consumers are young people. Whilst five years ago sport...

April 2013

$900.00


Beer in Georgia

Beer in Georgia

The biggest event affecting the Georgian beer market in 2012 was the appearance of a new market player. The new domestic brewer Kartuli Ludis Kompania launched its Zedazeni brand of economy lager, whi...

June 2013

$900.00


Spirits in Georgia

Spirits in Georgia

The major trend observed on the spirits market in Georgia in 2012 was the switch by consumers from domestically-produced to imported spirits. The Georgian population is gradually switching from tradit...

June 2013

$900.00


Bottled Water in Georgia

Bottled Water in Georgia

Local bottled water companies began the modernisation of their manufacturing capacities. They switched to modern techniques, thus increasing their output and cutting costs. The activity of local playe...

April 2013

$900.00


Carbonates in Georgia

Carbonates in Georgia

The introduction of a new local factory manufacturing beer and the other non-cola carbonates brand Zedazeni was a significant event in non-alcoholic drinks in 2012. The appearance of a new company wit...

April 2013

$900.00


Concentrates in Georgia

Concentrates in Georgia

Since the major domestic player Lagidze withdrew its products in liquid concentrates from the off-trade channel in 2009, the category stagnated in retail. Overall, concentrates are not very popular am...

April 2013

$900.00


Fruit/Vegetable Juice in Georgia

Fruit/Vegetable Juice in Georgia

The growth in share of local manufacturers was the most important factor influencing sales of fruit/vegetable juice in 2012. Domestic companies such as Gori Child Nutrition Tin Factory, Campa and Sant...

April 2013

$900.00


RTD Coffee in Georgia

RTD Coffee in Georgia

RTD coffee was not a very popular product in Georgia over the review period. Before 2012 the offer of RTD coffee was rather limited. However, in 2012 advertising support for such products became stron...

April 2013

$900.00


RTD Tea in Georgia

RTD Tea in Georgia

In 2012, the well-known Georgian brand Kazbegi, after a two year break, restarted manufacturing RTD tea in Georgia. Kazbegi returned to still RTD tea with a rebranded packaging design in 500ml plastic...

April 2013

$900.00


Wine Market in Georgia to 2017 - Market Size, Trends, and Fo

Wine Market in Georgia to 2017 - Market Size, Trends, and Forecasts

The industry report Wine Market in Georgia to 2017 - Market Size, Trends, and Forecasts offers the most up-to-date perspective on the actual market situation, trends and future outlook for wine in Geo...

July 2013

$652.51


Fruit and Vegetable Juice Market in Georgia to 2018 - Market

Fruit and Vegetable Juice Market in Georgia to 2018 - Market Size, Trends, and Forecasts

This industry report offers the most up-to-date market data on the actual market situation, trends and future outlook for fruit and vegetable juice in Georgia. The research includes historic market da...

June 2014

$663.85


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