Market research: Georgia

As a result of low disposable income levels, the majority of the Georgian population tends to prefer unregulated grocers, independent grocers, grey market trading and bazaars, all of which offer lower...

Beer registered the first positive growth rates after a tough economic period since 2009. Both producers and consumers felt the economic climate had become more stable making them more certain about t...

The economic recovery of Georgia post-war really boosted consumption of spirits. The anticipation of rapid changes in the taxation system stimulated the Georgian economic environment and consumers beg...

The ongoing but marginal growth is present in the wine sector due to the saturation and maturity of the market as wine is considered the most traditional alcoholic drink in Georgia. Continuing recessi...

In a continuation of the review period, instant coffee was the best-selling coffee category in 2010 with price fluctuating between GEL2 and GEL5. Despite the price growth, sales increased during the y...

Other hot drinks remains a small category and its progress was further hindered by the economic downturn, making it even more difficult for players to operate successfully. Furthermore, competition fr...

Georgia produced 5,000 tonnes of tea in 2008 according to industry sources, representing a sharp nose-dive compared to the 23,000 tonnes the country produced in 2001. Under Soviet rule, according to t...

Sales of domestic premium lager are increasing at the highest rate in total volume terms, up 23% in 2011....

Sales of spirits (in total volume terms) are composed largely of vodka with an 83% share in 2011. Vodka is therefore the driving force of the entire category. On the other hand, given the economic sta...

in Georgia, there is a significant difference between casting wine (wine in bulk) and wine packaged in bottles. Although it is often the same wine, the difference in price to final consumer is rather ...

The tradition of doorstep delivery of artisanal matsoni (which can be considered as the Georgian analogue of kefir) is quite strong in Georgia and mostly in Tbilisi. This fact makes artisanal sales of...

In recent years the average unit price in bottled water was constantly falling. This was due to the fact that the category was represented almost completely by local companies, which were for many yea...

In 2011 both dominant trends of 2010 were again evident. Summer in 2011 was hot, but the hot weather did not last as long as in 2010. Furthermore, the inflow of tourists in 2011 was still significant....

Ten years ago, the leading coffee brand in Georgia was Pelé, the main advantage of which was its cheap price compared to other major players. However, over the past ten years the situation has changed...

In general, this category is not popular already among the Georgian population – and with no marketing support sales declined even more rapidly. In 2011 manufacturers and importers of products respond...

Slightly more than 5% active growth was observed in juice drinks excluding Asian in 2011. This was primarily due to the appearance of a popular brand of fruit drinks: Sandora....

The number of grocery retailers declined in Georgia in 2011 while larger players gained share. They increased their selling space and opened new outlets thanks to greater financial resources, stronger...

The end of 2010 and beginning of 2011 marked a period of development for non-store retailing. Vending machines became widespread, especially in the summer, as consumers found it convenient to buy vari...

In 2011, for the first time in many years, Nesquik lost its leading position within other hot drinks due to a number of reasons. Firstly, small packages of MacChocolate (25g) are increasing in popular...

RTD coffee is a new and not yet very popular category of soft drinks in Georgia, which was also affected by the economic crisis. If carbonates, bottled water, fruit/vegetable juice relatively quickly ...

2010 saw disappearance from the RTD tea category of local company Kazbegi JSC, which stopped RTD tea production due to financial problems. It seemed that RTD tea would be completely dominated by forei...

In 2011 the two leaders of energy drinks saw a marked increased in sales. Red Bull traditionally had very active advertising and marketing support, and Burn took advantage of the widest distribution n...

The long-term efforts of Georgian company Geoplant at last began to bear fruit in 2011. Whilst this company has a long history of tea production in Georgia, it traditionally exported almost all of the...

Zenith's Georgia Bottled Water Market Review 2010 is written in a presentation format with bullet point style commentary providing essential market overview....

This market research report offers a perspective on the actual market situation, trends and future outlook for fruit and vegetable juice in Georgia....

This market research report offers a perspective on the actual market situation, trends and future outlook for milk and cream in Georgia. The study provides essential market information for decision-m...

This market research report offers a perspective on the actual market situation, trends and future outlook for wines in Georgia. The study provides essential market information for decision-makers inc...

This PEST country analysis report on Georgia provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support tre...