Market research: Georgia (page 1 of 2)

Local bottled water companies began the modernisation of their manufacturing capacities. They switched to modern techniques, thus increasing their output and cutting costs. The activity of local playe...

The introduction of a new local factory manufacturing beer and the other non-cola carbonates brand Zedazeni was a significant event in non-alcoholic drinks in 2012. The appearance of a new company wit...

Since the major domestic player Lagidze withdrew its products in liquid concentrates from the off-trade channel in 2009, the category stagnated in retail. Overall, concentrates are not very popular am...

In 2008, foreign company Efes Breweries International bought Lomisi JSC, and the company began to concentrate on manufacturing beer. However, the company has since understood the importance of carbona...

The growth in share of local manufacturers was the most important factor influencing sales of fruit/vegetable juice in 2012. Domestic companies such as Gori Child Nutrition Tin Factory, Campa and Sant...

RTD coffee was not a very popular product in Georgia over the review period. Before 2012 the offer of RTD coffee was rather limited. However, in 2012 advertising support for such products became stron...

In 2012, the well-known Georgian brand Kazbegi, after a two year break, restarted manufacturing RTD tea in Georgia. Kazbegi returned to still RTD tea with a rebranded packaging design in 500ml plastic...

Two major factors impacted the performance of soft drinks in the review period. First was the influence of the economic recession after the war with Russia, and second was the rather hot climate in th...

Sports and energy drinks continued to see steady development in Georgia in 2012. Such products appeared in Georgia quite recently, and their key consumers are young people. Whilst five years ago sport...

Kazbegi is one of the main players not only in non-alcoholic drinks, but also in alcoholic drinks and several other areas of business in Georgia. Kazbegi was previously the major beer manufacturer in ...

With the development of internet technologies there has been an increasing number of internet users, which rose from 180,000 in 2005 to 1.7 million in 2012, according to the Georgian National Communic...

With a population of around 4.5 million, Georgia is one of the smaller countries in the world. Furthermore, as its per capita level of income in 2012 was also still relatively low, so was its absolute...

Until recently, all of the major large players in the form of modern stores were concentrated in the Georgian capital, Tbilisi. A distinctive feature of 2012 was the expansion in both the number and d...

This PEST country analysis report on Georgia provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support tre...

This market research report offers a perspective on the actual market situation, trends and future outlook for fruit and vegetable juice in Georgia....

This market research report offers a perspective on the actual market situation, trends and future outlook for milk and cream in Georgia. The study provides essential market information for decision-m...

This market research report offers a perspective on the actual market situation, trends and future outlook for wines in Georgia. The study provides essential market information for decision-makers inc...

Ten years ago, the leading coffee brand in Georgia was Pelé, the main advantage of which was its cheap price compared to other major players. However, over the past ten years the situation has changed...

In 2011, for the first time in many years, Nesquik lost its leading position within other hot drinks due to a number of reasons. Firstly, small packages of MacChocolate (25g) are increasing in popular...

The long-term efforts of Georgian company Geoplant at last began to bear fruit in 2011. Whilst this company has a long history of tea production in Georgia, it traditionally exported almost all of the...

Sales of domestic premium lager are increasing at the highest rate in total volume terms, up 23% in 2011....

Sales of spirits (in total volume terms) are composed largely of vodka with an 83% share in 2011. Vodka is therefore the driving force of the entire category. On the other hand, given the economic sta...

in Georgia, there is a significant difference between casting wine (wine in bulk) and wine packaged in bottles. Although it is often the same wine, the difference in price to final consumer is rather ...

The tradition of doorstep delivery of artisanal matsoni (which can be considered as the Georgian analogue of kefir) is quite strong in Georgia and mostly in Tbilisi. This fact makes artisanal sales of...

In a continuation of the review period, instant coffee was the best-selling coffee category in 2010 with price fluctuating between GEL2 and GEL5. Despite the price growth, sales increased during the y...

Other hot drinks remains a small category and its progress was further hindered by the economic downturn, making it even more difficult for players to operate successfully. Furthermore, competition fr...

Georgia produced 5,000 tonnes of tea in 2008 according to industry sources, representing a sharp nose-dive compared to the 23,000 tonnes the country produced in 2001. Under Soviet rule, according to t...

As a result of low disposable income levels, the majority of the Georgian population tends to prefer unregulated grocers, independent grocers, grey market trading and bazaars, all of which offer lower...

Beer registered the first positive growth rates after a tough economic period since 2009. Both producers and consumers felt the economic climate had become more stable making them more certain about t...

The economic recovery of Georgia post-war really boosted consumption of spirits. The anticipation of rapid changes in the taxation system stimulated the Georgian economic environment and consumers beg...