General drinks market research (page 2 of 139)

One of the largest domestic beverage producers, Obolon is focused on beer, with soft drinks a secondary business. The company’s strategy is to gain and maintain the leading position in the domestic be...

Oskar Morshynsky’s strategic direction is focused on strengthening its leading position in bottled water; the engine of soft drinks expansion in the review period. It intends to leverage the healthy i...

Rosynka’s strategy is to maintain its significant positioning in the categories in which it operates, especially carbonates. The company actively uses product innovation as a competitive tool. It pays...

Over the forecast period, Sandora’s focus is on expanding its strong position in different soft drinks categories, in order to assume leadership of the industry. The company aims to invest in innovati...

The Ukrainian soft drinks market recorded marginal total volume growth in 2012, which was a better result than the decline witnessed in the previous year. However, as the growth of the overall Ukraini...

The sports and energy drinks category in Ukraine continued to consist solely of energy drinks, while sport drinks sales remained negligible. The energy drinks category is also quite new and experience...

The company’s main strategic direction is to become the leading player in fruit/vegetable juice through investment and innovations. Over the forecast period, Vitmark-Ukraine will remain a highly compe...

C Dorman’s strategy is to provide high quality products and services from tree to cup through understanding customers’ needs and applying creativity and innovation....

Increasing Westernisation and higher incomes among the middle and upper class are driving the growth of fresh coffee in the on-trade. Trendy Coffee shops with cosy lounges serving fresh coffee are spr...

Kenya Tea Development Agency’s (KTDA) strategy is to meet and exceed customers’ expectations through providing high-quality products and offering effective management services to small holders in tea ...

The category remains the fastest performing in hot drinks, mainly driven by the huge advertising and marketing activities of the leading brand owners. The wide distribution and production of various p...

Ahmad Tea Fabrika OOO aims to expand its portfolio through new product launches, offering new flavour variants and product formats under its umbrella brand Ahmad, and to renew its presence in previous...

Grand CD OOO aims to grow by capitalising on its long-term experience in hot drinks as well as an active marketing strategy. The company is expanding its production through a new enterprise, Santi OOO...

Sales of hot drinks saw only marginal increase in 2012. Russian consumers have a long tradition for drinking tea and in the latest years have also developed a tradition for drinking coffee. Total cons...

Russian manufacturing company Kuppo ZAO’s specialisation is the roasting and packaging of fresh coffee beans and fresh ground coffee. The company intends to widen its presence in coffee in Russia, coo...

Mai Kompanya OAO has been one of the leading players in tea in Russia since 1991. Its long-term success is based on its systematic study of trends. Through an ongoing process of communication with its...

Closed joint stock company Moskovskaya Kofeinya na Payakh ZAO (Moscow Coffee House) is one of the five leading Russian producers of fresh coffee and instant coffee. The company has national distributi...

Orimi Trade OOO is focusing on the development of its own corporate brands and maintaining the highest product quality at an affordable price. The company aims to retain its leading position in tea an...

Other hot drinks was developing fast prior to the economic crisis. The economic downturn forced some of the consumers to reduce their spending, which resulted in a negative performance of other hot dr...

Paulig Kofe OOO has decided to raise its business to a new level by opening a new factory for roasting green coffee beans in Russia. The company believes that coffee in Russia, especially in large cit...

Sapsan GCK is present in tea and coffee in which it strives to continue to offer high-quality products at an affordable price. The company is focused on retaining its strong position in tea, represent...

Over the forecast period, local company Baliarne Obchodu will work to strengthen its position in the Slovak hot drinks market by developing new products, while also expanding its distribution network ...

Over the forecast period, BM Kavoviny will seek to strengthen its leading position in other plant-based hot drinks by developing healthier and higher quality products. At the same time, it will contin...

Herbex will continue to expand its tea portfolio over the forecast period, focusing in particular on the development of new health-oriented herbal tea products. For example, the company intends to int...

While growth in retail volume sales of hot drinks in Slovakia in 2012 was up slightly on 2011, it fell below the CAGR for the entire review period. Comparatively sluggish demand was partly due to incr...

Over the forecast period, Klember will seek to strengthen its competitive position in the Slovak hot drinks market by developing new tea and coffee products and working to improve distribution of and ...

Growth in retail volume sales of other hot drinks in 2012 was up markedly on 2011, and stronger than the CAGR for the entire review period. Similarly, current value growth of more than 1% for the cate...

Company focused much on its employees. Encouraging “I can” attitude, company stimulates people to increase productivity. Company believes it will result in leadership of products and leadership of com...

In 2011 Navruz International changed its strategy from that of high volume production in one category, to diversification of its product portfolio across nearly all sectors of the soft drink market. N...

Soft drinks in Uzbekistan is no longer immature. Traditional categories, such as bottled water, carbonates and fruit/vegetable juice have achieved high levels of sales, with the introduction of domest...