General Brands do Brasil Indústria e Comércio Ltda in Soft Drinks (Brazil)
In order to diversify its business and achieve higher margins in the soft drinks market, General Brands has invested in fruit/vegetable juice, sports and energy drinks and RTD tea in order to reduce its dependence on its main product, which is Camp powder concentrate.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 General Brands do Brasil Indústria e Comércio Ltda: Key Facts
Summary 2 General Brands do Brasil Indústria e Comércio Ltda Operational Indicators
Summary 3 General Brands do Brasil Indústria e Comércio Ltda: Competitive Position 2012
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Current time at just-drinks headquarters: 12:24pm (Tuesday, 10 December 2013)