Future of Wine Consumption in South Africa, 2005–15

Synopsis
• Future of Wine Consumption in South Africa, 2005 to 2015 is the result of ICD Research’s extensive market research covering the wine industry in South Africa. It presents detailed data-driven analysis on wine consumption trends in South Africa and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments.

• This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years.

Summary
This report is the result of ICD Research’s extensive market research covering wine consumption in South Africa. It provides detailed historic and forecast data on the consumption of wine in South Africa, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in South Africa.

Scope
This report covers the overall wine industry in South Africa and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons To Buy
• This report provides highly granular detail on the wine industry in South Africa. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.

• In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.

• The report provides a complete review of the wine industry in South Africa including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Key Highlights
The Wines market in South Africa has performed well over the last five years growing at CAGR of X.X% , with a market value of US$XXX million in 2010. Furthermore, the market is projected to increase at a CAGR of X.X% reaching US$XXX million in 2015. During the historic period, Fortified wine was the fastest growing category, while Still wine was the largest category in volume terms with XX% of market share.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 South Africa Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2005–15
2.3 Wine Consumption by Category Overview
2.4 Wine Consumption by Major Brands (Top 10)
3 South Africa Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Category
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands
4 South Africa Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2005–15
4.2 Sparkling Wine by Category
4.2.1 Sparkling Wine Consumption by Category, 2005–15
4.2.2 Market Share of Sparkling Wine by Category, 2005–15
4.3 Sparkling Wine by Brands
4.3.1 Sparkling Wine Brands
5 South Africa Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Vermouth Consumption and Growth Dynamics
6 Business Environment and Country Risk
6.1 Business Confidence
6.1.1 Business Confidence Monitor
6.2 FDI Inflows by Sector
6.3 Economic Performance
6.3.1 GDP at Constant Prices (Base Year 1999-2000)
6.3.2 GDP per Capita at Constant Prices (Base Year 1999-2000)
6.3.3 GDP Split by Key Segments
6.4 Inflation
6.4.1 Exchange Rate US$-ZAR (Annual Average)
6.5 Infrastructure Quality and Availability
6.5.1 Transport – Highways and Railways
6.5.2 Transport - Passenger Car Penetration
6.5.3 Healthcare - Healthcare Expenditure Per Capita
6.5.4 Communication - Total Internet Subscribers
6.5.5 Communication - Broadband Internet Subscribers
6.5.6 Communication - Personal Computer Penetration
6.5.7 Communication – Mobile Phone Penetration Rate
6.6 Labor Force
6.7 Demographic & Social Statistics
6.7.1 Annual Disposable Income
6.7.2 Annual Per Capita Disposable Income
6.7.3 Annual Consumer Expenditure on Food
6.7.4 Urban and Rural Population
6.7.5 Population by Gender
6.7.6 Age Distribution – Total Population
6.7.7 No. of Households
6.8 Political and Social Risk
6.8.1 Political Stability
6.8.2 Terrorism Index
6.8.3 Transparency Index
7 Appendix
7.1 Methodology
7.2 Contact us
7.3 About ICD Research
7.4 Disclaimer

List of Tables
Table 1: ICD Research Wine Type/Category Definitions
Table 2: South Africa Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 3: South Africa Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 4: South Africa Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 5: South Africa Wine Consumption (Liters m), by Category, 2005–10
Table 6: South Africa Wine Consumption (Liters m), by Category, 2010–15
Table 7: South Africa Wine Consumption, Market Shares (% vol) by Category, 2005–15
Table 8: South Africa Wine Consumption (Liters m), by the Top 10 brands, 2005–10
Table 9: South Africa Wine Consumption (% vol), by the Top 10 brands, 2005–10
Table 10: South Africa Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 11: South Africa Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 12: South Africa Still Wine Consumption by Category (% vol), 2005–15
Table 13: South Africa Still Wine Consumption (Liters m), by Country of Origin, 2005–10
Table 14: South Africa Still Wine Consumption Growth (year on year), by Country of Origin, 2005–10
Table 15: South Africa Still Wine Consumption (Liters m), by Country of Origin, 2010–15
Table 16: South Africa Still Wine Consumption Growth (year on year), by Country of Origin, 2010–15
Table 17: South Africa Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by color
Table 18: South Africa Wine Consumption (Liters m), by color, 2005–10
Table 19: South Africa Wine Consumption (Liters m), by color, 2010–15
Table 20: South Africa Wine Consumption by color (% vol), 2005–15
Table 21: South Africa Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 22: South Africa Still Wine Consumption (Liters m), by price category, 2005–10
Table 23: South Africa Still Wine Consumption (Liters m), by price category, 2010–15
Table 24: South Africa Still Wine Consumption by price category (% vol), 2005–15
Table 25: South Africa Still Wine Consumption (Liters m), by the Top brands, 2005–10
Table 26: South Africa Sparkling Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 27: South Africa Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2005–15
Table 28: South Africa Sparkling Wine Consumption (Liters m), by category, 2005–10
Table 29: South Africa Sparkling Wine Consumption (Liters m), by category, 2010–15
Table 30: South Africa Sparkling Wine Consumption by category (% vol), 2005–15
Table 31: South Africa Sparkling Wine Consumption by the Top brands (Liters m), 2005–10
Table 32: South Africa Sparkling Wine Consumption by the Top brands, (% vol), 2005–10
Table 33: South Africa Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 34: South Africa Fortified Wine Consumption (Liters m), 2005–15
Table 35: South Africa Fortified Wine Consumption (Liters m), by category, 2005–10
Table 36: South Africa Fortified Wine Consumption (Liters m), by category, 2010–15
Table 37: South Africa Fortified Wine Consumption by category, (% vol), 2005–15
Table 38: South Africa Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 39: South Africa Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 40: South Africa Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 41: South Africa Business Confidence Index, 2003-09
Table 42: South Africa FDI Inflows by Sector (US$ bn), 2003-08
Table 43: South Africa GDP Value at Constant Prices (US$ bn), 2003-2015
Table 44: South Africa GDP Per Capita at Constant Prices (US$), 2003-2015
Table 45: South Africa GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Table 46: South Africa Inflation (%), 2003-2015
Table 47: South Africa Exchange Rate US$-ZAR (Annual Average), 2005-10
Table 48: Passenger Car Penetration in South Africa (per 1000 people), 2003-15
Table 49: Per Capita Healthcare Expenditure in South Africa (US$), 2003-2015
Table 50: Internet Subscribers in South Africa (mn), 2003-2015
Table 51: Broadband Internet Subscribers in South Africa (mn), 2003-2015
Table 52: Personal Computer Usage in South Africa (per 100 people), 2003-2015
Table 53: Mobile Phone Penetration in South Africa (per 100 people), 2003-2015
Table 54: Size of Labor Force in South Africa (in 15-59 age group, mn), 2003-15
Table 55: South Africa Annual Disposable Income (US$ bn), 2003-15
Table 56: South Africa Annual Per Capita Disposable Income (US$), 2003-15
Table 57: South Africa Consumer Expenditure on Food (US$ bn), 2003-15
Table 58: South Africa Urban and Rural Population (%), 2003-2015
Table 59: South Africa Female and Male as % Population, 2003-2015
Table 60: South Africa Age-wise Population Distribution (mn), 2003-15
Table 61: No. of Households (mn) in South Africa, 2003-15
Table 62: South Africa Total Wine Consumption (Liters m), 2005–15
Table 63: South Africa Total Wine Consumption (Liters m), 2005–15
Table 64: South Africa Standard Wine Consumption (Liters m), 2005–10
Table 65: South Africa Standard Wine Consumption (Liters m), 2010–15
Table 66: South Africa Still Wine Brands by Consumption (Liters m), 2005–15
Table 67: South Africa Sparkling Wine Brands by Consumption (Liters m), 2005–10
Table 68: South Africa Still Wine Consumption (Liters m) by Country of Origin, 2005–10
Table 69: South Africa Still Wine Consumption (Liters m) by Country of Origin, 2010–15
Table 70: South Africa Sparkling Wine Consumption (Liters m) by Category, 2005–10
Table 71: South Africa Sparkling Wine Consumption (Liters m) by Category, 2010–15
Table 72: South Africa Fortified Wine Consumption (Liters m), 2005–10
Table 73: South Africa Fortified Wine Consumption (Liters m), 2010–15
Table 74: South Africa Still Wine Consumption by Color (Liters m), 2005–10
Table 75: South Africa Still Wine Consumption by Color (Liters m), 2010–15
Table 76: South Africa Wine Consumption by Price Segment (Liters m), 2005–10
Table 77: South Africa Wine Consumption by Price Segment (Liters m), 2010–15

List of Figures
Figure 1: South Africa Wine Market Dynamics, By Category, 2005–15
Figure 2: South Africa Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 3: South Africa Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Figure 4: South Africa Wine Consumption (% vol), by Category, 2010
Figure 5: South Africa Wine Consumption (Liters m) by Category, 2005–15
Figure 6: South Africa Wine Consumption Market Shares (% vol) by Category, 2005–15
Figure 7: South Africa Wine Consumption (Liters m), by the Top 10 brands, 2005–10
Figure 8: South Africa Still Wine Market Dynamics, by Category, 2005–15
Figure 9: South Africa Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 10: South Africa Still Wine Consumption (Liters m) by Category, 2005–15
Figure 11: South Africa Still Wine Consumption by Category (% vol), 2005–15
Figure 12: South Africa: Argentinean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 13: South Africa: Australian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 14: South Africa: Chilean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 15: South Africa: French Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 16: South Africa: German Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 17: South Africa: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 18: South Africa: New Zealand Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 19: South Africa: Other Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 20: South Africa: Portuguese Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 21: South Africa: South African Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 22: South Africa: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 23: South Africa: USA Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 24: South Africa Still Wine Market Dynamics, by Color, 2005–15
Figure 25: South Africa Still Wine Consumption (Liters m), by color 2005–15
Figure 26: South Africa Wine Consumption by color (% vol), 2005–15
Figure 27: South Africa - White Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 28: South Africa - Red Wine Consumption (Liters m) Growth (year on year), 2005–15
Figure 29: South Africa - Rose Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 30: South Africa Wine Market Dynamics By Price Category, 2005–15
Figure 31: South Africa Still Wine Consumption (Liters m), by price category, 2005–15
Figure 32: South Africa Still Wine Consumption (Liters m), by price category, 2005–15
Figure 33: South Africa Still Wine Brands (Liters m), 2005–15
Figure 34: South Africa Sparkling Wine Market Dynamics, By Category, 2005–15
Figure 35: South Africa Sparkling Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 36: South Africa Sparkling Wine Consumption (Liters m) by category, 2005–15
Figure 37: South Africa Sparkling Wine Consumption by category (% vol), 2005–15
Figure 38: South Africa Fortified Wine Market Dynamics, By Category, 2005–15
Figure 39: South Africa Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 40: South Africa Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 41: Fortified Wine Consumption by category (% vol), 2005–15
Figure 42: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 43: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 44: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 45: South Africa Business Confidence Index, 2003-09
Figure 46: South Africa FDI Inflows by Sector (US$ bn), 2003-08
Figure 47: South Africa GDP Value at Constant Prices (US$ bn), 2003-2015
Figure 48: South Africa GDP Per Capita at Constant Prices (US$), 2003-2015
Figure 49: South Africa GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Figure 50: South Africa Inflation (%), 2003-2015
Figure 51: South Africa Exchange Rate US$-ZAR (Annual Average), 2005-10
Figure 52: Length of Total Land Transportation System in the South Africa, 2009
Figure 53: Passenger Car Penetration in South Africa (per 1000 people), 2003-15
Figure 54: Per Capita Healthcare Expenditure in South Africa (US$), 2003-2015
Figure 55: Internet Subscribers in South Africa (mn), 2003-2015
Figure 56: Broadband Internet Subscribers in South Africa (mn), 2003-2015
Figure 57: Personal Computer Usage in South Africa (per 100 people), 2003-2015
Figure 58: Mobile Phone Penetration in South Africa (per 100 people), 2003-2015
Figure 59: Size of Labor Force in South Africa (in 15-59 age group, mn), 2003-15
Figure 60: South Africa Annual Disposable Income (US$ bn), 2003-15
Figure 61: South Africa Annual Per Capita Disposable Income (US$), 2003-15
Figure 62: South Africa Consumer Expenditure on Food (US$ bn), 2003-15
Figure 63: South Africa Urban and Rural Population (%), 2003-2015
Figure 64: South Africa Female and Male as % Population, 2003-2015
Figure 65: South Africa Age-wise Population Distribution (%), 2003-15
Figure 66: No. of Households (mn) in South Africa, 2003-15
Figure 67: Global Terrorism Heat Map, 2009
Figure 68: South Africa Transparency Index, 2003-2009

Related research categories

By sector: Wine (in Wine & Champagne)

By market: South Africa (in Africa), Africa