Future of Wine Consumption in Norway, 2005–15

Synopsis
• Future of Wine Consumption in Norway, 2005 to 2015 is the result of ICD Research’s extensive market research covering the wine industry in Norway. It presents detailed data-driven analysis on wine consumption trends in Norway and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments.

• This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years.

Summary
This report is the result of ICD Research’s extensive market research covering wine consumption in Norway. It provides detailed historic and forecast data on the consumption of wine in Norway, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in Norway.

Scope
This report covers the overall wine industry in Norway and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons To Buy
• This report provides highly granular detail on the wine industry in Norway. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.

• In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.

• The report provides a complete review of the wine industry in Norway including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Key Highlights
The Wines market in Norway has performed well over the last five years growing at CAGR of X.X%, with a market value of US$XXX million in 2010. Furthermore, the market is projected to increase at a CAGR of X.X% reaching US$XXX million in 2015. During the historic period, Sparkling wine was the fastest growing category, while Still wine was the largest category in volume terms with XX% of market share in 2010.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Norway Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2005–15
2.3 Wine Consumption by Category Overview
2.4 Wine Consumption by Major Brands (Top 10)
3 Norway Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Category
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands
4 Norway Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2005–15
4.2 Sparkling Wine by Category
4.2.1 Sparkling Wine Consumption by Category, 2005–15
4.2.2 Market Share of Sparkling Wine by Category, 2005–15
4.3 Sparkling Wine by Brands
4.3.1 Sparkling Wine Brands
5 Norway Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
6 Business Environment and Country Risk
6.1 Business Confidence
6.1.1 Industrial Confidence Index
6.2 FDI Inflows
6.3 Economic Performance
6.3.1 GDP at Constant Prices (Base Year 1999-2000)
6.3.2 GDP per Capita at Constant Prices (Base Year 1999-2000)
6.3.3 GDP Split by Key Segments
6.4 Inflation
6.4.1 Exchange Rate US$-NOK (Annual Average)
6.5 Infrastructure Quality and Availability
6.5.1 Transport – Total Airports and Ports
6.5.2 Transport – Highways and Railways
6.5.3 Transport – Passenger Car Penetration
6.5.4 Healthcare - Healthcare Expenditure Per Capita
6.5.5 Communication - Total Internet Subscribers
6.5.6 Communication - Broadband Internet Subscribers
6.5.7 Communication - Personal Computer Penetration
6.5.8 Communication – Mobile Phone Penetration Rate
6.6 Labor Force
6.7 Demographic & Social Statistics
6.7.1 Annual Per Capita Disposable Income
6.7.2 Urban and Rural Population
6.7.3 Population by Gender
6.7.4 Age Distribution – Total Population
6.7.5 No. of Households
6.8 Political and Social Risk
6.8.1 Political Stability
6.8.2 Terrorism Index
6.8.3 Transparency Index
7 Appendix
7.1 Methodology
7.2 Contact us
7.3 About ICD Research
7.4 Disclaimer

List of Tables
Table 1: ICD Research Wine Type/Category Definitions
Table 2: Norway Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 3: Norway Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 4: Norway Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 5: Norway Wine Consumption (Liters m), by Category, 2005–10
Table 6: Norway Wine Consumption (Liters m), by Category, 2010–15
Table 7: Norway Wine Consumption, Market Shares (% vol) by Category, 2005–15
Table 8: Norway Wine Consumption (Liters m), by the Top 10 brands, 2005–10
Table 9: Norway Wine Consumption (% vol), by the Top 10 brands, 2005–10
Table 10: Norway Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 11: Norway Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 12: Norway Still Wine Consumption by Category (% vol), 2005–15
Table 13: Norway Still Wine Consumption (Liters m), by Country of Origin, 2005–10
Table 14: Norway Still Wine Consumption Growth (year on year), by Country of Origin, 2005–10
Table 15: Norway Still Wine Consumption (Liters m), by Country of Origin, 2010–15
Table 16: Norway Still Wine Consumption Growth (year on year), by Country of Origin, 2010–15
Table 17: Norway Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by color
Table 18: Norway Wine Consumption (Liters m), by color, 2005–10
Table 19: Norway Wine Consumption (Liters m), by color, 2010–15
Table 20: Norway Wine Consumption by color (% vol), 2005–15
Table 21: Norway Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 22: Norway Still Wine Consumption (Liters m), by price category, 2005–10
Table 23: Norway Still Wine Consumption (Liters m), by price category, 2010–15
Table 24: Norway Still Wine Consumption by price category (% vol), 2005–15
Table 25: Norway Still Wine Consumption (Liters m), by the Top brands, 2005–10
Table 26: Norway Sparkling Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 27: Norway Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2005–15
Table 28: Norway Sparkling Wine Consumption (Liters m), by category, 2005–10
Table 29: Norway Sparkling Wine Consumption (Liters m), by category, 2010–15
Table 30: Norway Sparkling Wine Consumption by category (% vol), 2005–15
Table 31: Norway Sparkling Wine Consumption by the Top brands (Liters m), 2005–10
Table 32: Norway Sparkling Wine Consumption by the Top brands, (% vol), 2005–10
Table 33: Norway Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 34: Norway Fortified Wine Consumption (Liters m), 2005–15
Table 35: Norway Fortified Wine Consumption (Liters m), by category, 2005–10
Table 36: Norway Fortified Wine Consumption (Liters m), by category, 2010–15
Table 37: Norway Fortified Wine Consumption by category, (% vol), 2005–15
Table 38: Norway Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 39: Norway Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 40: Norway Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 41: Norway Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 370: Norway Industrial Confidence Index, 2008-2010
Table 371: Norway FDI Inflows (US$ bn), 2003-08
Table 372: Norway GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2003-2015
Table 373: Norway GDP Per Capita at Constant Prices (US$), 2003-2015
Table 374: Norway GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Table 375: Norway Inflation (%), 2003-2015
Table 376: Norway Exchange Rate US$-NOK (Annual Average), 2005-10
Table 377:Passenger Car Penetration in Norway (per 1000 people), 2003-15
Table 378:Per Capita Healthcare Expenditure in Norway (US$), 2003-2015
Table 379:Internet Subscribers in Norway (‘000s), 2003-2015
Table 380:Broadband Internet Subscribers in Norway (thousands), 2003-2015
Table 381:Personal Computer Usage in Norway (per 100 people), 2003-2015
Table 382:Mobile Phone Penetration in Norway (per 100 people), 2003-2015
Table 383:Size of Labor Force in Norway (in 15-59 age group, mn), 2003-15
Table 384: Norway Annual Disposable Income (US$ bn), 2003-15
Table 385: Norway Annual Per Capita Disposable Income (US$), 2003-15
Table 386: Norway Urban and Rural Population (%), 2003-2015
Table 387: Norway Female and Male as % Population, 2003-2015
Table 388: Norway Age-wise Population Distribution (mn), 2003-15
Table 389:No. of Households (mn) in Norway, 2003-15
Table 42: Norway Total Wine Consumption (Liters m), 2005–15
Table 43: Norway Total Wine Consumption (Liters m), 2005–15
Table 44: Norway Standard Wine Consumption (Liters m), 2005–10
Table 45: Norway Standard Wine Consumption (Liters m), 2010–15
Table 46: Norway Still Wine Brands by Consumption (Liters m), 2005–15
Table 47: Norway Sparkling Wine Brands by Consumption (Liters m), 2005–10
Table 48: Norway Still Wine Consumption (Liters m) by Country of Origin, 2005–10
Table 49: Norway Still Wine Consumption (Liters m) by Country of Origin, 2010–15
Table 50: Norway Sparkling Wine Consumption (Liters m) by Category, 2005–10
Table 51: Norway Sparkling Wine Consumption (Liters m) by Category, 2010–15
Table 52: Norway Fortified Wine Consumption (Liters m), 2005–10
Table 53: Norway Fortified Wine Consumption (Liters m), 2010–15
Table 54: Norway Still Wine Consumption by Color (Liters m), 2005–10
Table 55: Norway Still Wine Consumption by Color (Liters m), 2010–15
Table 56: Norway Wine Consumption by Price Segment (Liters m), 2005–10
Table 57: Norway Wine Consumption by Price Segment (Liters m), 2010–15

List of Figures
Figure 1: Norway Wine Market Dynamics, By Category, 2005–15
Figure 2: Norway Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 3: Norway Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Figure 4: Norway Wine Consumption (% vol), by Category, 2010
Figure 5: Norway Wine Consumption (Liters m) by Category, 2005–15
Figure 6: Norway Wine Consumption Market Shares (% vol) by Category, 2005–15
Figure 7: Norway Wine Consumption (Liters m), by the Top 10 brands, 2005–10
Figure 8: Norway Still Wine Market Dynamics, by Category, 2005–15
Figure 9: Norway Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 10: Norway Still Wine Consumption (Liters m) by Category, 2005–15
Figure 11: Norway Still Wine Consumption by Category (% vol), 2005–15
Figure 12: Norway: Argentinean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 13: Norway: Australian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 14: Norway: Bulgarian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 15: Norway: Chilean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 16: Norway: French Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 17: Norway: German Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 18: Norway: Hungarian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 19: Norway: Italian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 20: Norway: New Zealand Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 21: Norway: Other Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 22: Norway: Portuguese Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 23: Norway: South African Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 24: Norway: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 25: Norway: USA Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 26: Norway Still Wine Market Dynamics, by Color, 2005–15
Figure 27: Norway Still Wine Consumption (Liters m), by color 2005–15
Figure 28: Norway Wine Consumption by color (% vol), 2005–15
Figure 29: Norway - White Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 30: Norway - Red Wine Consumption (Liters m) Growth (year on year), 2005–15
Figure 31: Norway - Rose Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 32: Norway Wine Market Dynamics By Price Category, 2005–15
Figure 33: Norway Still Wine Consumption (Liters m), by price category, 2005–15
Figure 34: Norway Still Wine Consumption (Liters m), by price category, 2005–15
Figure 35: Norway Still Wine Brands (Liters m), 2005–15
Figure 36: Norway Sparkling Wine Market Dynamics, By Category, 2005–15
Figure 37: Norway Sparkling Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 38: Norway Sparkling Wine Consumption (Liters m) by category, 2005–15
Figure 39: Norway Sparkling Wine Consumption by category (% vol), 2005–15
Figure 40: Norway Fortified Wine Market Dynamics, By Category, 2005–15
Figure 41: Norway Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 42: Norway Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 43: Fortified Wine Consumption by category (% vol), 2005–15
Figure 44: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 45: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 46: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2005–10
Figure 47: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 176: Norway Industrial Confidence Index, 2008-10
Figure 177: Norway FDI Inflows (US$ bn), 2003-08
Figure 178: Norway GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2003-2015
Figure 179: Norway GDP Per Capita at Constant Prices (US$), 2003-2015F
Figure 180: Norway GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Figure 181: Norway Inflation (%), 2003-2015
Figure 182: Norway Exchange Rate US$-NOK (Annual Average), 2005-10
Figure 183: No. of Airports & Ports in Norway, 2009
Figure 184: Length of Total Land Transportation System in Norway, 2009
Figure 185: Passenger Car Penetration in Norway (per 1000 people), 2003-15
Figure 186: Per Capita Healthcare Expenditure in Norway (US$), 2003-2015
Figure 187: Internet Subscribers in Norway (‘000s), 2003-2015
Figure 188: Broadband Internet Subscribers in Norway (thousands), 2003-2015
Figure 189: Personal Computer Usage in Norway (per 100 people), 2003-2015
Figure 190: Mobile Phone Penetration in Norway (per 100 people), 2003-2015
Figure 191: Size of Labor Force in Norway (in 15-59 age group, mn), 2003-15
Figure 192: Norway Annual Disposable Income (US$ bn), 2003-15
Figure 193: Norway Annual Per Capita Disposable Income (US$), 2003-15
Figure 194: Norway Urban and Rural Population (%), 2003-2015
Figure 195: Norway Female and Male as % Population, 2003-2015
Figure 196: Norway Age-wise Population Distribution (%), 2003-15
Figure 197: No. of Households (mn) in Norway, 2003-15F
Figure 198: Global Terrorism Heat Map, 2009
Figure 199: Norway Transparency Index, 2003-2009

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Norway (in Europe)