Future of Wine Consumption in New Zealand, 2005–15

Synopsis
• Future of Wine Consumption in New Zealand, 2005 to 2015 is the result of ICD Research’s extensive market research covering the wine industry in New Zealand. It presents detailed data-driven analysis on wine consumption trends in New Zealand and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments.

• This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years.

Summary
This report is the result of ICD Research’s extensive market research covering wine consumption in New Zealand. It provides detailed historic and forecast data on the consumption of wine in New Zealand, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in New Zealand.

Scope
This report covers the overall wine industry in New Zealand and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons To Buy
• This report provides highly granular detail on the wine industry in New Zealand. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.

• In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.

• The report provides a complete review of the wine industry in New Zealand including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Key Highlights
The Wines market in New Zealand has performed well over the last five years growing at CAGR of X.X%, with a market value of US$XXX million in 2010. Furthermore, the market is projected to increase at a CAGR of X.X% reaching US$XXX million in 2015. During the historic period, Sparkling wine was the fastest growing category, while Still wine was the largest category in volume terms with XX% of market share in 2010.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 New Zealand Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2005–15
2.3 Wine Consumption by Category Overview
2.4 Wine Consumption by Major Brands (Top 10)
3 New Zealand Still Wine Market
3.1 Market Dynamics & Volume Analysis
3.2 Still Wine Consumption by Category
3.2.1 Overall Consumption by Country of Origin
3.3 Still Wine Market by Color
3.3.1 Market Dynamics by Color
3.3.2 Wine Consumption by Color Type
3.4 Still Wine Market by Price Segment
3.4.1 Market Dynamics by Price Segment
3.4.2 Wine Consumption by Price Segment
3.5 Still Wine by Brands
4 New Zealand Sparkling Wine Market
4.1 Market Dynamics & Volume Analysis
4.1.1 Sparkling Wine Consumption, 2005–15
4.2 Sparkling Wine by Category
4.2.1 Sparkling Wine Consumption by Category, 2005–15
4.2.2 Market Share of Sparkling Wine by Category, 2005–15
4.3 Sparkling Wine by Brands
4.3.1 Sparkling Wine Brands
5 New Zealand Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Madeira & Marsala Consumption and Growth Dynamics
5.2.4 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
6 Business Environment and Country Risk
6.1 Business Confidence
6.1.1 Business Confidence Index
6.2 FDI Inflows
6.3 Economic Performance
6.3.1 GDP at Constant Prices (Base Year 1999-2000)
6.3.2 GDP per Capita at Constant Prices (Base Year 1999-2000)
6.3.3 GDP Split by Key Segments
6.4 Inflation
6.4.1 Exchange Rate US$-NZD (Annual Average)
6.5 Infrastructure Quality and Availability
6.5.1 Transport – Total Airports
6.5.2 Transport – Highways and Railways
6.5.3 Transport – Passenger Car Penetration
6.5.4 Healthcare - Healthcare Expenditure Per Capita
6.5.5 Communication - Total Internet Subscribers
6.5.6 Communication - Broadband Internet Subscribers
6.5.7 Communication - Personal Computer Penetration
6.5.8 Communication – Mobile Phone Penetration Rate
6.6 Labor Force
6.7 Demographic & Social Statistics
6.7.1 Annual Per Capita Disposable Income
6.7.2 Urban and Rural Population
6.7.3 Population by Gender
6.7.4 Age Distribution – Total Population
6.7.5 No. of Households
6.8 Political and Social Risk
6.8.1 Political Stability
6.8.2 Terrorism Index
6.8.3 Transparency Index
7 Appendix
7.1 Methodology
7.2 Contact us
7.3 About ICD Research
7.4 Disclaimer

List of Tables
Table 1: ICD Research Wine Type/Category Definitions
Table 2: New Zealand Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 3: New Zealand Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 4: New Zealand Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 5: New Zealand Wine Consumption (Liters m), by Category, 2005–10
Table 6: New Zealand Wine Consumption (Liters m), by Category, 2010–15
Table 7: New Zealand Wine Consumption, Market Shares (% vol) by Category, 2005–15
Table 8: New Zealand Wine Consumption (Liters m), by the Top 10 brands, 2005–10
Table 9: New Zealand Wine Consumption (% vol), by the Top 10 brands, 2005–10
Table 10: New Zealand Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 11: New Zealand Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 12: New Zealand Still Wine Consumption by Category (% vol), 2005–15
Table 13: New Zealand Still Wine Consumption (Liters m), by Country of Origin, 2005–10
Table 14: New Zealand Still Wine Consumption Growth (year on year), by Country of Origin, 2005–10
Table 15: New Zealand Still Wine Consumption (Liters m), by Country of Origin, 2010–15
Table 16: New Zealand Still Wine Consumption Growth (year on year), by Country of Origin, 2010–15
Table 17: New Zealand Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by color
Table 18: New Zealand Wine Consumption (Liters m), by color, 2005–10
Table 19: New Zealand Wine Consumption (Liters m), by color, 2010–15
Table 20: New Zealand Wine Consumption by color (% vol), 2005–15
Table 21: New Zealand Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 22: New Zealand Still Wine Consumption (Liters m), by price category, 2005–10
Table 23: New Zealand Still Wine Consumption (Liters m), by price category, 2010–15
Table 24: New Zealand Still Wine Consumption by price category (% vol), 2005–15
Table 25: New Zealand Still Wine Consumption (Liters m), by the Top brands, 2005–10
Table 26: New Zealand Sparkling Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 27: New Zealand Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2005–15
Table 28: New Zealand Sparkling Wine Consumption (Liters m), by category, 2005–10
Table 29: New Zealand Sparkling Wine Consumption (Liters m), by category, 2010–15
Table 30: New Zealand Sparkling Wine Consumption by category (% vol), 2005–15
Table 31: New Zealand Sparkling Wine Consumption by the Top brands (Liters m), 2005–10
Table 32: New Zealand Sparkling Wine Consumption by the Top brands, (% vol), 2005–10
Table 33: New Zealand Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 34: New Zealand Fortified Wine Consumption (Liters m), 2005–15
Table 35: New Zealand Fortified Wine Consumption (Liters m), by category, 2005–10
Table 36: New Zealand Fortified Wine Consumption (Liters m), by category, 2010–15
Table 37: New Zealand Fortified Wine Consumption by category, (% vol), 2005–15
Table 38: New Zealand Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 39: New Zealand Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 40: New Zealand Madeira & Maesala Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 41: New Zealand Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 42: New Zealand Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 43: New Zealand Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15
Table 44: New Zealand Business Confidence Index, 2008-2010
Table 45: New Zealand FDI Inflows (US$ bn), 2003-09
Table 46: New Zealand GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2003-2015
Table 47: New Zealand GDP Per Capita at Constant Prices (US$), 2003-2015
Table 48: New Zealand GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Table 49: New Zealand Inflation (%), 2003-2015
Table 50: New Zealand Exchange Rate US$-NZD (Annual Average), 2005-10
Table 51:Passenger Car Penetration in New Zealand (per 1000 people), 2003-15
Table 52:Per Capita Healthcare Expenditure in New Zealand (US$), 2003-2015
Table 53:Internet Subscribers in New Zealand ('000s), 2003-2015
Table 54:Broadband Internet Subscribers in New Zealand (thousands), 2003-2015
Table 55:Personal Computer Usage in New Zealand (per 100 people), 2003-2015
Table 56:Mobile Phone Penetration in New Zealand (per 100 people), 2003-2015
Table 57:Size of Labor Force in New Zealand (in 15-59 age group, mn), 2003-15
Table 58: New Zealand Annual Disposable Income (US$ bn), 2003-15
Table 59: New Zealand Annual Per Capita Disposable Income (US$), 2003-15
Table 60: New Zealand Urban and Rural Population (%), 2003-2015
Table 61: New Zealand Female and Male as % Population, 2003-2015
Table 62: New Zealand Age-wise Population Distribution (mn), 2003-15
Table 63:No. of Households (mn) in New Zealand, 2003-15
Table 64: New Zealand Total Wine Consumption (Liters m), 2005–15
Table 65: New Zealand Total Wine Consumption (Liters m), 2005–15
Table 66: New Zealand Standard Wine Consumption (Liters m), 2005–10
Table 67: New Zealand Standard Wine Consumption (Liters m), 2010–15
Table 68: New Zealand Still Wine Brands by Consumption (Liters m), 2005–15
Table 69: New Zealand Sparkling Wine Brands by Consumption (Liters m), 2005–10
Table 70: New Zealand Still Wine Consumption (Liters m) by Country of Origin, 2005–10
Table 71: New Zealand Still Wine Consumption (Liters m) by Country of Origin, 2010–15
Table 72: New Zealand Sparkling Wine Consumption (Liters m) by Category, 2005–10
Table 73: New Zealand Sparkling Wine Consumption (Liters m) by Category, 2010–15
Table 74: New Zealand Fortified Wine Consumption (Liters m), 2005–10
Table 75: New Zealand Fortified Wine Consumption (Liters m), 2010–15
Table 76: New Zealand Still Wine Consumption by Color (Liters m), 2005–10
Table 77: New Zealand Still Wine Consumption by Color (Liters m), 2010–15
Table 78: New Zealand Wine Consumption by Price Segment (Liters m), 2005–10
Table 79: New Zealand Wine Consumption by Price Segment (Liters m), 2010–15

List of Figures
Figure 1: New Zealand Wine Market Dynamics, By Category, 2005–15
Figure 2: New Zealand Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 3: New Zealand Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Figure 4: New Zealand Wine Consumption (% vol), by Category, 2010
Figure 5: New Zealand Wine Consumption (Liters m) by Category, 2005–15
Figure 6: New Zealand Wine Consumption Market Shares (% vol) by Category, 2005–15
Figure 7: New Zealand Wine Consumption (Liters m), by the Top 10 brands, 2005–10
Figure 8: New Zealand Still Wine Market Dynamics, by Category, 2005–15
Figure 9: New Zealand Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 10: New Zealand Still Wine Consumption (Liters m) by Category, 2005–15
Figure 11: New Zealand Still Wine Consumption by Category (% vol), 2005–15
Figure 12: New Zealand: Argentinean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 13: New Zealand: Australian Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 14: New Zealand: Chilean Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 15: New Zealand: French Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 16: New Zealand: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 17: New Zealand: New Zealand Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 18: New Zealand: Other Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 19: New Zealand: South African Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 20: New Zealand: Spanish Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 21: New Zealand Still Wine Market Dynamics, by Color, 2005–15
Figure 22: New Zealand Still Wine Consumption (Liters m), by color 2005–15
Figure 23: New Zealand Wine Consumption by color (% vol), 2005–15
Figure 24: New Zealand - White Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 25: New Zealand - Red Wine Consumption (Liters m) Growth (year on year), 2005–15
Figure 26: New Zealand - Rose Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 27: New Zealand Wine Market Dynamics By Price Category, 2005–15
Figure 28: New Zealand Still Wine Consumption (Liters m), by price category, 2005–15
Figure 29: New Zealand Still Wine Consumption (Liters m), by price category, 2005–15
Figure 30: New Zealand Still Wine Brands (Liters m), 2005–15
Figure 31: New Zealand Sparkling Wine Market Dynamics, By Category, 2005–15
Figure 32: New Zealand Sparkling Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 33: New Zealand Sparkling Wine Consumption (Liters m) by category, 2005–15
Figure 34: New Zealand Sparkling Wine Consumption by category (% vol), 2005–15
Figure 35: New Zealand Fortified Wine Market Dynamics, By Category, 2005–15
Figure 36: New Zealand Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 37: New Zealand Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 38: Fortified Wine Consumption by category (% vol), 2005–15
Figure 39: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 40: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 41: Madeira & Marsala Consumption (Liters m) and Growth (year on year), 2005–10
Figure 42: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 43: New Zealand Business Confidence Index, 2008-10
Figure 44: New Zealand FDI Inflows (US$ bn), 2003-09
Figure 45: New Zealand GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2003-2015
Figure 46: New Zealand GDP Per Capita at Constant Prices (US$), 2003-2015F
Figure 47: New Zealand GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Figure 48: New Zealand Inflation (%), 2003-2015
Figure 49: New Zealand Exchange Rate US$-NZD (Annual Average), 2005-10
Figure 50: No. of Airports & Ports in New Zealand, 2009
Figure 51: Length of Total Land Transportation System in New Zealand, 2009
Figure 52: Passenger Car Penetration in New Zealand (per 1000 people), 2003-15
Figure 53: Per Capita Healthcare Expenditure in New Zealand (US$), 2003-2015
Figure 54: Internet Subscribers in New Zealand (‘000s), 2003-2015
Figure 55: Broadband Internet Subscribers in New Zealand (thousands), 2003-2015
Figure 56: Personal Computer Usage in New Zealand (per 100 people), 2003-2015
Figure 57: Mobile Phone Penetration in New Zealand (per 100 people), 2003-2015
Figure 58: Size of Labor Force in New Zealand (in 15-59 age group, mn), 2003-15
Figure 59: New Zealand Annual Disposable Income (US$ bn), 2003-15
Figure 60: New Zealand Annual Per Capita Disposable Income (US$), 2003-15
Figure 61: New Zealand Urban and Rural Population (%), 2003-2015
Figure 62: New Zealand Female and Male as % Population, 2003-2015
Figure 63: New Zealand Age-wise Population Distribution (%), 2003-15
Figure 64: No. of Households (mn) in New Zealand, 2003-15F
Figure 65: Global Terrorism Heat Map, 2009
Figure 66: New Zealand Transparency Index, 2003-2009

Related research categories

By sector: Wine (in Wine & Champagne)

By market: New Zealand (in Oceania)