Future of Wine Consumption in Hungary, 2005–15

Synopsis
• Future of Wine Consumption in Hungary, 2005 to 2015 is the result of ICD Research’s extensive market research covering the wine industry in Hungary. It presents detailed data-driven analysis on wine consumption trends in Hungary and historic and forecast wine consumption volumes at market and category level, as well as additional analysis on brand share, color, price and alcoholic strength segments.

• This report brings together ICD Research's modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify key competitors and target segments to account for wine sales overall and to know which categories and segments will be in the ascendency in the coming years.

Summary
This report is the result of ICD Research’s extensive market research covering wine consumption in Hungary. It provides detailed historic and forecast data on the consumption of wine in Hungary, covering market size, key categories and segments, wine type, color, price and country of origin. The report also includes an analysis of the macro business environment and drivers of the market in Hungary.

Scope
This report covers the overall wine industry in Hungary and its three product categories: Still Wine, Sparkling Wine and Fortified Wine.

Reasons To Buy
• This report provides highly granular detail on the wine industry in Hungary. It acts as an authoritative guide for any marketer seeking to understand market trends, take the pulse of the market and understand its future direction.

• In order to produce this comprehensive report, extensive secondary research coupled with in-depth primary interviews with industry experts was conducted. This report allows marketers to devise and fine-tune their strategic and tactical plans.

• The report provides a complete review of the wine industry in Hungary including insights on volume changes, brand dynamics and market share by country of origin along-with changes in product propositions such as premiumisation and wine color.

Key Highlights
The Wines market in Hungary has declined at a CARC of X.X% in the last five year period), with a market value of US$XXX million in 2010. However, the market is projected to increase at a CAGR of X.X% reaching US$XXX million in 2015. During the historic period, Sparkling wine was the fastest growing category, while Still wine was the largest category in volume terms with XX% of market share in 2010.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Hungary Wine Market Overview
2.1 Market Dynamics
2.2 Overall Wine Consumption, 2005–15
2.3 Wine Consumption by Category Overview
3 Hungary Still Wine Market
3.1 Still Wine Market by Color
3.1.1 Market Dynamics by Color
3.1.2 Wine Consumption by Color Type
3.2 Still Wine Market by Price Segment
3.2.1 Market Dynamics by Price Segment
3.2.2 Wine Consumption by Price Segment
4 Hungary Sparkling Wine Market
4.1 Sparkling Wine Consumption, 2005–15
5 Hungary Fortified Wine Market
5.1 Market Dynamics & Volume Analysis
5.2 Fortified Wine by Category
5.2.1 Port Wine Consumption and Growth Dynamics
5.2.2 Sherry Consumption and Growth Dynamics
5.2.3 Vermouth Consumption and Growth Dynamics
5.3 Fortified Wine by Alcoholic Strength
6 Business Environment and Country Risk
6.1 Business Confidence
6.1.1 Business Confidence Index
6.2 FDI Inflows by Sector
6.3 Economic Performance
6.3.1 GDP at Constant Prices (Base Year 1999-2000)
6.3.2 GDP per Capita at Constant Prices (Base Year 1999-2000)
6.3.3 GDP Split by Key Segments
6.4 Inflation
6.4.1 Exchange Rate US$-HUF (Annual Average)
6.5 Infrastructure Quality and Availability
6.5.1 Transport – Total Airports and Ports
6.5.2 Transport – Highways
6.5.3 Transport – Passenger Car Penetration
6.5.4 Healthcare - Healthcare Expenditure Per Capita
6.5.5 Communication - Total Internet Subscribers
6.5.6 Communication - Broadband Internet Subscribers
6.5.7 Communication - Personal Computer Penetration
6.5.8 Communication – Mobile Phone Penetration Rate
6.6 Labor Force
6.7 Demographic & Social Statistics
6.7.1 Annual Per Capita Disposable Income
6.7.2 Urban and Rural Population
6.7.3 Population by Gender
6.7.4 Age Distribution – Total Population
6.7.5 No. of Households
6.8 Political and Social Risk
6.8.1 Terrorism Index
6.8.2 Transparency Index
7 Appendix
7.1 Methodology
7.2 Contact us
7.3 About ICD Research
7.4 Disclaimer

List of Tables
Table 1: ICD Research Wine Type/Category Definitions
Table 2: Hungary Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 3: Hungary Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 4: Hungary Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 5: Hungary Wine Consumption (Liters m), by Category, 2005–10
Table 6: Hungary Wine Consumption (Liters m), by Category, 2010–15
Table 7: Hungary Wine Consumption, Market Shares (% vol) by Category, 2005–15
Table 8: Hungary Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Table 9: Hungary Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by color
Table 10: Hungary Wine Consumption (Liters m), by color, 2005–10
Table 11: Hungary Wine Consumption (Liters m), by color, 2010–15
Table 12: Hungary Wine Consumption by color (% vol), 2005–15
Table 13: Hungary Still Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 14: Hungary Still Wine Consumption (Liters m), by price category, 2005–10
Table 15: Hungary Still Wine Consumption (Liters m), by price category, 2010–15
Table 16: Hungary Still Wine Consumption by price category (% vol), 2005–15
Table 17: Hungary Sparkling Wine Consumption (Liters m) and Per-capita Wine Consumption liters/head), 2005–15
Table 18: Hungary Fortified Wine Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (US$m 2015), by category
Table 19: Hungary Fortified Wine Consumption (Liters m), 2005–15
Table 20: Hungary Fortified Wine Consumption (Liters m), by category, 2005–10
Table 21: Hungary Fortified Wine Consumption (Liters m), by category, 2010–15
Table 22: Hungary Fortified Wine Consumption by category, (% vol), 2005–15
Table 23: Hungary Port Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 24: Hungary Sherry Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 25: Hungary Vermouth Wine Consumption (Liters m) and Growth (year on year), 2005–15
Table 26: Hungary Fortified Wine Consumption (Liters m), by alcoholic strength, 2005–10
Table 27: Hungary Fortified Wine Consumption (Liters m), by alcoholic strength, 2010–15
Table 28: Hungary Business Confidence Index, 2008-2010
Table 29: Hungary FDI Inflows by Sector (US$ bn), 2003-09
Table 30: Hungary GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2003-2015
Table 31: Hungary GDP Per Capita at Constant Prices (US$), 2003-2015
Table 32: Hungary GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Table 33: Hungary Inflation (%), 2003-2015
Table 34: Hungary Exchange Rate US$-HUF (Annual Average), 2005-10
Table 35:Passenger Car Penetration in Hungary (per 1000 people), 2003-15
Table 36:Per Capita Healthcare Expenditure in Hungary (US$), 2003-2015
Table 37:Internet Subscribers in Hungary (‘000s), 2003-2015
Table 38:Broadband Internet Subscribers in Hungary (thousands), 2003-2015
Table 39:Personal Computer Usage in Hungary (per 100 people), 2003-2015
Table 40:Mobile Phone Penetration in Hungary (per 100 people), 2003-2015
Table 41:Size of Labor Force in Hungary (in 15-59 age group, mn), 2003-15
Table 42: Hungary Annual Disposable Income (US$ bn), 2003-15
Table 43: Hungary Annual Per Capita Disposable Income (US$), 2003-15
Table 44: Hungary Urban and Rural Population (%), 2003-2015
Table 45: Hungary Female and Male as % Population, 2003-2015
Table 46: Hungary Age-wise Population Distribution (mn), 2003-15
Table 47:No. of Households (mn) in Hungary, 2003-15
Table 48: Hungary Total Wine Consumption (Liters m), 2005–15
Table 49: Hungary Total Wine Consumption (Liters m), 2005–15
Table 50: Hungary Standard Wine Consumption (Liters m), 2005–10
Table 51: Hungary Standard Wine Consumption (Liters m), 2010–15
Table 52: Hungary Fortified Wine Consumption (Liters m), 2005–10
Table 53: Hungary Fortified Wine Consumption (Liters m), 2010–15
Table 54: Hungary Still Wine Consumption by Color (Liters m), 2005–10
Table 55: Hungary Still Wine Consumption by Color (Liters m), 2010–15
Table 56: Hungary Wine Consumption by Price Segment (Liters m), 2005–10
Table 57: Hungary Wine Consumption by Price Segment (Liters m), 2010–15

List of Figures
Figure 1: Hungary Wine Market Dynamics, By Category, 2005–15
Figure 2: Hungary Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 3: Hungary Per-capita Wine Consumption (liters/head & year-on-year growth), 2005–15
Figure 4: Hungary Wine Consumption (% vol), by Category, 2010
Figure 5: Hungary Wine Consumption (Liters m) by Category, 2005–15
Figure 6: Hungary Wine Consumption Market Shares (% vol) by Category, 2005–15
Figure 7: Hungary Still Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 8: Hungary Still Wine Market Dynamics, by Color, 2005–15
Figure 9: Hungary Still Wine Consumption (Liters m), by color 2005–15
Figure 10: Hungary Wine Consumption by color (% vol), 2005–15
Figure 11: Hungary - White Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 12: Hungary - Red Wine Consumption (Liters m) Growth (year on year), 2005–15
Figure 13: Hungary - Rose Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 14: Hungary Wine Market Dynamics By Price Category, 2005–15
Figure 15: Hungary Still Wine Consumption (Liters m), by price category, 2005–15
Figure 16: Hungary Still Wine Consumption (Liters m), by price category, 2005–15
Figure 17: Hungary Sparkling Wine Consumption (Liters m) and Growth (year on year), 2005–15
Figure 18: Hungary Fortified Wine Market Dynamics, By Category, 2005–15
Figure 19: Hungary Fortified Wine Consumption (Liters mm) and Growth (year on year), 2005–15
Figure 20: Hungary Fortified Wine Consumption (Liters m) by category, 2005–15
Figure 21: Fortified Wine Consumption by category (% vol), 2005–15
Figure 22: Port Wine Consumption (Liters m) and Growth (year on year),, 2005–10
Figure 23: Sherry Consumption (Liters m, %) and Growth (year on year), 2005–10
Figure 24: Vermouth Consumption (Liters m) and Growth (year on year), 2005–10
Figure 25: Hungary Business Confidence Index, 2008-10
Figure 26: Hungary FDI Inflows by Sector (US$ bn), 2003-09
Figure 27: Hungary GDP Value at Constant Prices (US$ bn, Base Year 1999-2000), 2003-2015
Figure 28: Hungary GDP Per Capita at Constant Prices (US$), 2003-2015F
Figure 29: Hungary GDP Split by Key Segments (% of GDP), 2003 Vs 2009
Figure 30: Hungary Inflation (%), 2003-2015
Figure 31: Hungary Exchange Rate US$-HUF (Annual Average), 2005-10
Figure 32: No. of Airports & Ports in Hungary, 2009
Figure 33: Length of Total Land Transportation System in Hungary, 2009
Figure 34: Passenger Car Penetration in Hungary (per 1000 people), 2003-15
Figure 35: Per Capita Healthcare Expenditure in Hungary (US$), 2003-2015
Figure 36: Internet Subscribers in Hungary (‘000s), 2003-2015
Figure 37: Broadband Internet Subscribers in Hungary (thousands), 2003-2015
Figure 38: Personal Computer Usage in Hungary (per 100 people), 2003-2015
Figure 39: Mobile Phone Penetration in Hungary (per 100 people), 2003-2015
Figure 40: Size of Labor Force in Hungary (in 15-59 age group, mn), 2003-15
Figure 41: Hungary Annual Disposable Income (US$ bn), 2003-15
Figure 42: Hungary Annual Per Capita Disposable Income (US$), 2003-15
Figure 43: Hungary Urban and Rural Population (%), 2003-2015
Figure 44: Hungary Female and Male as % Population, 2003-2015
Figure 45: Hungary Age-wise Population Distribution (%), 2003-15
Figure 46: No. of Households (mn) in Hungary, 2003-15F
Figure 47: Global Terrorism Heat Map, 2009
Figure 48: Hungary Transparency Index, 2003-2009

Related research categories

By sector: Wine (in Wine & Champagne)

By market: Hungary (in Europe)