Fukuju En in Hot Drinks (Japan)
As a traditional green tea company, Fukuju En places much importance on tradition. At the same time, the company aims to expand the culture of drinking green tea not only domestically but also globally. Green tea is a beverage which promotes health and wellness. The company makes significant efforts to educate consumers about the culture of drinking green tea by operating educational facilities and offering information about green tea from various different perspectives on its website.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Fukuju En: Key Facts
Summary 2 Fukuju En: Competitive Position 2012
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