Fruit/Vegetable Juice in Vietnam

In 2011, fruit/vegetable juice became increasingly popular in Vietnam, due to the increasing awareness of health and wellness issues. Consumers believed that fruit/vegetable juice was good to consume, as this products is high in vitamins and minerals which are very good for the heart and skin. Taking this chance, many manufacturers launched their fruit/vegetable juice products in many flavours.

Euromonitor International's Fruit/Vegetable Juice in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 9 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 10 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 11 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 14 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Interfood Shareholding Co in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Interfood Shareholding Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Interfood Shareholding Co: Competitive Position 2011
Vietnam Dairy Products Jsc (vinamilk) in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Vietnam Dairy Products JSC (Vinamilk): Key Facts
Summary 4 Vietnam Dairy Products JSC (Vinamilk): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Vietnam Dairy Products JSC (Vinamilk): Competitive Position 2011
Executive Summary
Healthy Drinks Are A Great Boost To Sales
Marketing Plays A Key Role To Attract Consumers
Tan Hiep Phat Group Further Strengthens Its Leading Position
Independent Small Grocers Remains the Key Distribution Channel
Soft Drinks Due To Display Healthy Growth Over the Forecast Period
Key Trends and Developments
Health and Wellness Is A Main Factor for Growth
Small Independent Grocers Plays A Major Role in Distributing Soft Drinks Products
Rtd Tea Is A Major Factor in A Changing Competitive Landscape
Consumer Foodservice Is A Growth Booster
Private Label Is A New Growth Regime
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Vietnam
Table 45 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 46 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 47 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 50 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 51 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 6 Research Sources

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Related research categories

By sector: Juice (in Soft drinks)

By market: Vietnam (in Asia)