Fruit/Vegetable Juice in Taiwan

In 2011, fruit/vegetable juice in Taiwan was strongly impacted by the plasticiser incident. Because the additive cloudy agent in juice products was contaminated by plasticiser the sales of juice dropped significantly. Although most of the brands examined were not contaminated, consumers were still concerned about the safety of fruit/vegetable juice products. As a result, the market sales of fruit/vegetable juice saw a declining trend in 2011.

Euromonitor International's Fruit/Vegetable Juice in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 9 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 10 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 11 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 12 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 13 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 14 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Hey-song Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 1 Hey-Song Corp: Key Facts
Summary 2 Hey-Song Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hey-Song Corp: Competitive Position 2011
Taisun Enterprise Co Ltd in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 4 Taisun Enterprise Co Ltd: Key Facts
Summary 5 Taisun Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Taisun Enterprise Co Ltd: Competitive Position 2011
Uni-president Enterprises Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 7 Uni-President Enterprises Corp: Key Facts
Summary 8 Uni-President Enterprises Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Uni-President Enterprises Corp: Competitive Position 2011
Wei Chuan Foods Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 10 Wei Chuan Foods Corp: Key Facts
Summary 11 Wei Chuan Foods Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Wei Chuan Foods Corp: Competitive Position 2011
Executive Summary
Plasticiser Contamination Hits the Market
Domestic Brands Lead
Health and Wellness the Growth Driver
the Development of Private Label
Internet Retailing Becoming More Important
Key Trends and Developments
Plasticiser Contamination Incident Influences the Market
Domestic Players Lead
Strong Influence of the Health and Wellness Trend
Private Label Gaining Share
Non-store Retailing Grows Through Internet Sales
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks (Rtd) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (Rtd) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 38 Penetration of Private Label by Category by Value 2006-2011
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Taiwan
Market Data
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 13 Research Sources

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Related research categories

By sector: Juice (in Soft drinks)

By market: Taiwan (in Asia)