Fruit/Vegetable Juice in Italy

Fruit/vegetable juices were heavily supported by manufacturers in 2011, with many new product launches taking place in order to stimulate consumer interest. Fruit/vegetable juice is the third largest category in the Italian soft drinks market, accounting for sales of 842 million litres in 2011. Nevertheless, the economic downturn was an obstacle to growth, with sales declining by 0.4% in total volume terms, whereas in previous years volume growth had been positive.

Euromonitor International's Fruit/Vegetable Juice in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 9 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 10 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 11 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 12 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 13 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 14 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Acqua Minerale San Benedetto SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 1 Acqua Minerale San Benedetto SpA: Key Facts
Summary 2 Acqua Minerale San Benedetto SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Acqua Minerale San Benedetto SpA: Competitive Position 2011
Coca-Cola Hbc Italia SRL in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 4 Coca-Cola HBC Italia Srl: Key Facts
Summary 5 Coca-Cola HBC Italia Srl: Operational Indicators
Company Background
Production
Summary 6 Coca-Cola HBC Italia Srl: Production Sites
Competitive Positioning
Summary 7 Coca-Cola HBC Italia Srl: Competitive Position 2011
Cogedí International SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 8 CoGeDí International SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 CoGeDí International: Competitive Position 2011
Conserve Italia - Consorzio Cooperative Conserve Italia Scarl in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 10 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Key Facts
Summary 11 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Conserve Italia - Consorzio Cooperative Conserve Italia scarl: Competitive Position 2011
Ferrarelle SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 13 Ferrarelle SpA: Key Facts
Summary 14 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 15 Ferrarelle SpA: Production Statistics 2011
Competitive Positioning
Summary 16 Ferrarelle SpA: Competitive Position 2011
La Doria SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 17 La Doria SpA: Key Facts
Summary 18 La Doria SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 La Doria SpA: Competitive Position 2011
San Pellegrino SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 20 San Pellegrino SpA: Key Facts
Summary 21 San Pellegrino SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 San Pellegrino SpA: Competitive Position 2011
Zuegg SpA in Soft Drinks (italy)
Strategic Direction
Key Facts
Summary 23 Zuegg SpA: Key Facts
Summary 24 Zuegg SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 25 Zuegg SpA: Competitive Position 2011
Executive Summary
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 31 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 32 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 33 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 37 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 38 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 39 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 40 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 41 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 42 Penetration of Private Label by Category by Value 2006-2011
Table 43 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Table 52 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 53 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 54 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 55 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 56 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 57 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 58 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 59 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 26 Research Sources

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Related research categories

By sector: Juice (in Soft drinks)

By market: Italy (in Europe)