Fruit/Vegetable Juice in Brazil

Del Valle Mais Laranja Caseira Light (homemade orange) with stevia was launched by Coca-Cola in July 2011. It was the first low-calorie unfrozen nectar in the Brazilian market which contains stevia, a natural sweetener. The product launched a new era in low-calorie unfrozen nectars (25-99% juice), focusing on consumers who are looking for natural options.

Euromonitor International's Fruit/Vegetable Juice in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fruit/Vegetable Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 8 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 9 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 10 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 11 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 12 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 13 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 14 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Coca-Cola Indústrias Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Coca-Cola Indústrias Ltda: Key Facts
Summary 2 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Coca-Cola Indústrias Ltda: Competitive Position 2011
Empresa Brasileira De Bebidas E Alimentos Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Empresa Brasileira de Bebidas e Alimentos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2011
General Brands Do Brasil Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 6 General Brands Do Brasil Indústria E Comércio Ltda: Key Facts
Summary 7 General Brands Do Brasil Indústria E Comércio Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 General Brands Do Brasil Indústria E Comércio Ltda: Competitive Position 2011
Primo Schincariol Indústria De Cervejas E Refrigerantes SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 9 Primo Schincariol Indústria de Cervejas E Refrigerantes Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Primo Schincariol Indústria de Cervejas e Refrigerantes Ltda: Competitive Position 2011
Sucos Del Valle Do Brasil Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 11 Sucos Del Valle do Brasil Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Sucos Del Valle do Brasil Ltda: Competitive Position 2011
Wow Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 13 Wow Indústria e Comércio Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Wow Indústria e Comércio Ltda: Competitive Position 2011
Executive Summary
Soft Drinks Continues To See Double-digit Value Growth in 2011
New Products Arrive in the Market Following Global Trends
Multinationals Lead Soft Drinks in 2011
Off-trade Sales Dominate Soft Drinks
Soft Drinks Should Perform Well in the Coming Years
Key Trends and Developments
Competitive Environment in the Brazilian Soft Drinks Market
Health and Wellness Beverages Continue To Be A Key Trend in Soft Drinks
Acquisitions Impact the Soft Drinks Market in Terms of Consolidation
Strong Macroeconomic Factors Positively Impact Brazil's Performance
2014 Fifa World Cup and 2016 Olympic Games in Brazil Will Drive Sales of Soft Drinks During the Forecast Period 2011-2016
Market Data
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 31 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 32 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 33 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 37 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 38 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 39 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 40 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 41 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 42 Penetration of Private Label by Category by Value 2006-2011
Table 43 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 15 Research Sources

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Related research categories

By sector: Juice (in Soft drinks)

By market: Brazil (in South America), Brazil (in BRICM)