Fruit Juice and Juice Drinks - Europe
Report description
European consumers remain price sensitive, which will continue to work in favour of private label products. Consumers are also increasingly aware of the healthy benefits of juice, which is driving interest in new products and should lead to promising growth in the added value segments; such as chilled juices, and 100% NFC juices and nectars.
Some key points from the report include:
European consumers are predominantly buying ambient juice, whereas chilled juices and smoothies are perceived as too 'premium'. How can manufacturers best promote the advantages of chilled juices in order to justify their premium price?
Brands are pushing into vitamin/mineral enriched juices, yet European consumers are still sceptical about functional products. How can the benefits of these products be properly promoted?
Whereas the bulk of the juice consumption is at home, there are untapped opportunities in immediate, on-the-go consumption. What are these and how can they be exploited?
How can manufacturers increase consumer awareness of the 'five-a-day' recommendation and educate consumers in how their products can help improve health and fitness?
Is there room to increase value added sales by convincing small supermarkets and convenience stores to carry more natural, healthy juices?
Table of contents
IntroductionKey points
Definition
Consumer research
Abbreviations
Executive Summary
The market
Recovery is finally on the horizon
Figure 1: Juice: Volume, 2006-15
Per capita rate still low compared with other soft drinks
Economic downturn slows down development of chilled juices and smoothies
‘Five-a-day’ recommendation to drive future growth
Strength and weaknesses in brief
Strengths
Weaknesses
Companies, brands and innovation
Figure 2: New product activity in juice and juice drinks, % share by leading claims, by European region, 12 months to October 2011
Figure 3: New product activity in juice and juice drinks, % share by company, by European region, 12 months to October 2011
The consumer
There is room to extend penetration of fruit juices
Value added juices need clear differentiation
Strong young age bias and growth possibilities among older age groups
Women represent the core purchasing group
New openings for premium juices and smoothies
European Market Size and Forecast
Key points
Juice - The total market
Volume
Figure 4: Juice: Volume, 2004-15
Consumption per capita
Figure 5: Juice: Volume consumption per capita (population), 2004-15
Juice - Retail
Volume
Figure 6: Juice (retail): Volume, 2004-15
Value
Figure 7: Juice (retail): Value in EUR, 2004-15
Figure 8: Juice (retail): Value in local currency, 2004-15
Consumption per capita
Figure 9: Juice (retail): Spend per capita (population), 2004-15
Figure 10: Consumption per capita, 2004-15
Market Segmentation
Key points
The Big 5
France
Total
Volume
Figure 11: France - Juice: Market segmentation, by volume, 2010
Retail
Volume
Figure 12: France - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 13: France - Juice (retail): Market segmentation, by value, 2010
Germany
Total
Volume
Figure 14: Germany - Juice (Total): Market segmentation, by volume, 2010
Retail
Volume
Figure 15: Germany - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 16: Germany - Juice (retail): Market segmentation, by value, 2010
Italy
Total
Volume
Figure 17: Italy - Juice: Market segmentation, by volume, 2010
Retail
Volume
Figure 18: Italy - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 19: Italy - Juice (retail): Market segmentation, by value, 2010
Spain
Total
Volume
Figure 20: Spain - Juice: Market segmentation, by volume, 2010
Retail
Volume
Figure 21: Spain - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 22: Spain - Juice (retail): Market segmentation, by value, 2010
UK
Total
Figure 23: UK - Juice: Market segmentation, by volume and value, 2010
On-trade
Retail
Other European countries
Netherlands
Total
Volume
Figure 24: Netherlands - Juice: Market segmentation, by volume, 2010
Retail
Volume
Figure 25: Netherlands - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 26: Netherlands - Juice (retail): Market segmentation, by value, 2010
Portugal
Total
Volume
Figure 27: Portugal - Juice: Market segmentation, by volume, 2010
Retail
Volume
Figure 28: Portugal - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 29: Portugal - Juice (retail): Market segmentation, by value, 2010
Russia
Total
Volume
Figure 30: Russia - Juice: Market segmentation, by volume, 2010
Retail
Volume
Figure 31: Russia - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 32: Russia - Juice (retail): Market segmentation, by value, 2010
Turkey
Total
Volume
Figure 33: Turkey - Juice: Market segmentation, by volume, 2010
Retail
Volume
Figure 34: Turkey - Juice (retail): Market segmentation, by volume, 2010
Value
Figure 35: Turkey - Juice (retail): Market segmentation, by value, 2010
Companies and Product Innovation
Key points
World region
Figure 36: New product activity in juice and juice drinks, % share by global region, 12 months to October 2011
European region
GNPD leaders
Figure 37: New product activity in juice and juice drinks, % share by European region, 12 months to October 2011
GNPD sub-category split
Figure 38: New product activity in juice and juice drinks, % share by top 10 European countries, by subsegment, 12 months to October 2011
Leading companies
Figure 39: New product activity in juice and juice drinks, % share by company, by European region, 12 months to October 2011
Leading claims
Figure 40: New product activity in juice and juice drinks, % share by leading claims, by European region, 12 months to October 2011
The Big 5
France
GNPD sub-category split
Figure 41: New product activity in juice and juice drinks, France, % share by subsegment, by year, 2007-11
Leading companies
Figure 42: New product activity in juice and juice drinks, % share by company, France, 12 months to October 2011
Leading claims
Figure 43: New product activity in juice and juice drinks, % share by leading claims, France, 12 months to October 2011
Most innovative products
Germany
GNPD sub-category split
Figure 44: New product activity in juice and juice drinks, Germany, % share by subsegment, by year, 2007-11
Leading companies
Figure 45: New product activity in juice and juice drinks, % share by company, Germany, 12 months to October 2011
Leading claims
Figure 46: New product activity in juice and juice drinks, % share by leading claims, Germany, 12 months to October 2011
Most innovative products
Italy
GNPD sub-category split
Figure 47: New product activity in juice and juice drinks, Italy, % share by subsegment, by year, 2007-11
Leading companies
Figure 48: New product activity in juice and juice drinks, % share by company, Italy, 12 months to October 2011
Leading claims
Figure 49: New product activity in juice and juice drinks, % share by leading claims, Italy, 12 months to October 2011
Most innovative products
Spain
GNPD sub-category split
Figure 50: New product activity in juice and juice drinks, Spain, % share by subsegment, by year, 2007-11
Leading companies
Figure 51: New product activity in juice and juice drinks, % share by company, Spain, 12 months to October 2011
Leading claims
Figure 52: New product activity in juice and juice drinks, % share by leading claims, Spain, 12 months to October 2011
Most innovative products
UK
GNPD sub-category split
Figure 53: New product activity in juice and juice drinks, UK, % share by subsegment, by year, 2007-11
Leading companies
Figure 54: New product activity in juice and juice drinks, % share by company, UK, 12 months to October 2011
Leading claims
Figure 55: New product activity in juice and juice drinks, % share by leading claims, France, 12 months to October 2011
Most innovative products
The Consumer
Key points
Ready-to-drink fruit and vegetable juice and smoothies
Figure 56: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies in the last 12 months, by country, 2010
Figure 57: Types of ready-to-drink fruit and vegetable juice and smoothies drunk most often, by country, 2010
Figure 58: Package types of ready-to-drink fruit and vegetable juice and smoothies drunk most often, by country, 2010
Figure 59: Varieties of ready-to-drink fruit and vegetable juice and smoothies drunk most often, by country, 2010
Fruit squashes and cordials - France and GB
Figure 60: Frequency of drinking fruit squashes and cordials in the last 12 months, France, 2010
Figure 61: Frequency of drinking fruit squashes and cordials in the last 12 months, GB, 2010
Figure 62: Types of fruit squashes and cordials drunk in the last 12 months, France, 2010
Electric juicers
Figure 63: Electric juicer ownership and purchase in the last 12 months, by country, 2010
Figure 64: Expenditure on electric juicer, by country, 2010
Demographics
Appendix - Demographic Data
Figure 65: Frequency of drinking fruit squashes and cordials in the last 12 months, by demographics, GB, 2010
Figure 66: Frequency of drinking fruit squashes and cordials in the last 12 months, by demographics, France, 2010
Figure 67: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, GB, 2010
Figure 68: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, France, 2010
Figure 69: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Spain, 2010
Figure 70: Frequency of drinking ready-to-drink fruit and vegetable juice and smoothies, by demographics, Germany, 2010
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