Fructus Doo in Hot Drinks (Serbia)
As the leader in Serbian tea, Fructus’s strategy is to maintain its position by expanding its product portfolio with higher-quality brands but also by being available in most grocery stores in the country. The company also pays a lot of attention to packaging, making its products appear modern. Fructus wants to ensure consumers that inside of good-looking packaging is good-quality tea.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contents
Summary 1 Fructus Doo: Key Facts
Summary 2 Fructus Doo: Operational Indicators
Summary 3 Fructus Doo: Competitive Position 2013
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