Friesland Foods Belgie NV in Soft Drinks (Belgium)
The challenging economic climate in Belgium led Friesland Foods Belgi? to face the increasing competition of private label products within fruit/vegetable juice at the end of the review period. Such a situation resulted is price pressure as consumers did not hesitate to switch from branded products to private label alternatives. In order to increase brand loyalty Friesland Foods Belgi?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Friesland Foods Belgi? NV: Key Facts
Summary 2 Friesland Foods Belgie NV: Competitive Position 2012
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