Fortified/Functional Beverages in Norway

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180675

Pages: 32

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Fortified/functional beverages is a far smaller category than fortified/functional packaged food, with fortified/functional hot drinks not existing in Norway. Fortified/functional beverages accounted for 24% of overall fortified/functional value sales in 2012. FF energy drinks dominated the category in 2012, accounting for 87% of value sales. FF energy drinks is driven by a consumer group of young, health-conscious people.

Euromonitor International's Fortified/Functional Beverages in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/functional beverages by Category: Value 2007-2012
Table 2 Sales of Fortified/functional beverages by Category: % Value Growth 2007-2012
Table 3 Key Functional Ingredients in Fortified/Functional Bottled water: % Breakdown 2007-2012
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Breakdown 2007-2012
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Breakdown 2007-2012
Table 6 Fortified/functional beverages NBO Company Shares 2008-2012
Table 7 Fortified/functional beverages NBO Brand Shares 2009-2012
Table 8 Forecast Sales of Fortified/functional beverages by Category: Value 2012-2017
Table 9 Forecast Sales of Fortified/functional beverages by Category: % Value Growth 2012-2017
Mills Da in health and wellness (Norway)
Strategic Direction
Key Facts
Summary 1 Mills DA : Key Facts
Summary 2 Mills DA : Operational Indicators
Company Background
Competitive Positioning
Summary 3 Mills DA: Competitive Position 2012
Tine SA in health and wellness (Norway)
Strategic Direction
Key Facts
Summary 4 Tine SA: Key Facts
Summary 5 Tine SA: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Tine SA: Competitive Position 2012
Executive Summary
Health and Wellness Continues To Perform Well in 2012
Green Keyhole Symbol
Domestic Players Dominate Sales
Greater Availability Across Retailing Channels
Dynamic Development Anticipated in the Forecast Period
Key Trends and Developments
Health and Wellness Is Heavily Affected by Regulation
Consumer Health Concerns Ensure Positive Sales Growth
Strong Development in Food intolerance
Organic Food Sales Develop Despite A Less Effective Labelling System
Fortified/functional packaged food Develops at A Steady Pace
Market Data
Table 10 Sales of Health and Wellness by Type: Value 2007-2012
Table 11 Sales of Health and Wellness by Type: % Value Growth 2007-2012
Table 12 Sales of Health and Wellness by Category: Value 2007-2012
Table 13 Sales of Health and Wellness by Category: % Value Growth 2007-2012
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2007-2012
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2007-2012
Table 16 Health and Wellness GBO Company Shares 2008-2012
Table 17 Health and Wellness NBO Company Shares 2008-2012
Table 18 Health and Wellness NBO Brand Shares 2009-2012
Table 19 Forecast Sales of Health and Wellness by Type: Value 2012-2017
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 21 Forecast Sales of Health and Wellness by Category: Value 2012-2017
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Appendix
National Legislation
Sources
Summary 7 Research Sources













Price: $ 900.00

Related research categories

By sector: Wine & Champagne, Functional (in Soft drinks), General drinks

By market: Norway (in Europe)