Fortified/Functional Beverages in India

Fortified/Functional Beverages in India

Published: September 2013
Publisher: Euromonitor Plc
Product ref: 183029
Pages: 25
Format: PDF
Delivery: Immediate download

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The fortified/functional beverages in India typically focus on energy, nutrient balance, hydration and nourishment. Within the broad category, plant-based and malt-based brands like Horlicks, Boost, Cadbury Bournvita and Maltova continue to grow on the basis of their platform as health supplements to milk, whilst energy and sports drinks drive consumption on platforms of lifestyle, energy boosting or recovery after sports activities.

Euromonitor International's Fortified/Functional Beverages in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Wine & Champagne, Functional (in Soft drinks), General drinks

By market: India (in Asia), India (in BRICM)


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