ForeSights: Tomato Connoisseurship

This ForeSights report was compiled according to Datamonitor’s ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.

• Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit in to – or challenge – current consumer trends.
• Gain insight and inspiration for innovation programs and new product development

Tomato connoisseurship presents significant value-adding opportunities for producers and food manufacturers in the development of premium foods incorporating specialist tomato varieties as ingredients. The concept also has direct applicability to other commodity categories, as producers are increasingly seeking ways to add value to their products.

• What opportunities does tomato connoisseurship present for consumer packaged goods companies?
• What threats does tomato connoisseurship pose to the consumer packaged goods market?
• What does Tomato Connoisseurship tell me about potential developments in consumer behavior?
• How can I apply the learnings from Tomato Connoisseurship to my category?

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