ForeSights: Highly Targeted Supermarket Layouts

Published: September 2012

Publisher: Datamonitor

Product ref: 151053

Pages: 7

Format: PDF

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Report description

This ForeSights report was compiled according to Datamonitor’s ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.

  • Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.
  • Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
  • Understand how new concepts and ideas fit in to – or challenge – current consumer trends.
  • Gain insight and inspiration for innovation programs and new product development.

The prevalence of top-up shopping trips necessitates store formats that promote ease and efficiency.

  • What opportunities do highly targeted supermarket layouts present for consumer packaged goods companies?
  • What opportunities do highly targeted supermarket layouts present for consumer packaged goods companies?
  • What do highly targeted supermarket layouts tell me about potential developments in consumer behavior?
  • How can I apply the learnings from the highly targeted supermarket layouts concept to my category?

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