Ferrarelle SpA in Soft Drinks (Italy)

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 174384

Pages: 3

Format: PDF

Delivery: Immediate download

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Price: $ 150.00

Report description

After the acquisition of Vitasnella’s brand from Danone's Group in 2012, Ferrarelle's key strategy is expected to be extending its brand portfolio even further and entering new areas in the soft drinks market in Italy. Over the forecast period, the company is also likely to stress its positioning based on the “for a better world” message and target mainly young consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Strategic Direction
Key Facts
Summary 1 Ferrarelle SpA: Key Facts
Summary 2 Ferrarelle SpA: Operational Indicators
Company Background
Production
Summary 3 Ferrarelle SpA: Production Statistics 2012
Competitive Positioning
Summary 4 Ferrarelle SpA: Competitive Position 2012













Price: $ 150.00

Related research categories

By sector: Soft drinks, General drinks

By market: Italy (in Europe)