FEMSA (Fomento Economico Mexicano SA de CV) in Soft Drinks (Colombia)

FEMSA (Fomento Economico Mexicano SA de CV) in Soft Drinks (Colombia)

Published: April 2014
Publisher: Euromonitor International
Product ref: 206626
Pages: 3
Format: PDF
Delivery: Immediate download

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FEMSA (Fomento Económico Mexicano SA de CV) is the second-ranked player in soft drinks (33% of current value sales in 2013, only two percentage points below Postobón SA) in the Colombian market with its well-positioned brands such as Coca-Cola, Sprite, Fanta, Brisa (bottled water) and Del Valle (juice). The company knows about the reshuffling process in soft drinks, so it has moved to new product development, although less dynamic than Postobón, in other categories than carbonates, for example...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $150.00

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By company: Fomento Economico Mexicano


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