February Monthly Deals Roundup – Consumer Packaged Goods

Synopsis
The report provides detailed analysis on the mergers and acquisitions (M&A) activity in the CPG industry in February 2012 compared to January 2012 and the trailing six month average. This provides insights for the inorganic growth strategies of companies in the industry and competitor tracking.

The report provides detailed analysis on the private equity and venture capital activity in the CPG industry in February 2012 compared to January 2012 and the trailing six month average. This provides an insight of the investment activity in the industry by financial investors.

The report provides detailed analysis on capital raising activity, including equity and debt offerings, in the CPG industry in February 2012 compared with January 2012 and the trailing six month average. This provides an insight of the capital raising activity of companies in the industry including the fund raising trend from both equity and debt capital markets.

The report provides detailed analysis on strategic partnerships in the CPG industry in February 2012 compared with January 2012 and the trailing six month average. This provides an insight of the strategic partnerships among companies in the industry, including joint ventures.

Summary
Why was the report written?
Using this report, dealmakers will effectively gain an insight into the deal activity during the month. Additionally the report provides an overview of all the partnering, alliances and M&A deals announced worldwide.

What makes this report unique and essential to read?
The Monthly Report provides the reader with the top-line data necessary to quickly keep abreast of the deal activity in the CPG market on a monthly basis.

Scope
The report provides detailed analysis on the mergers and acquisitions (M&A) activity in the CPG industry in February 2012 compared to January 2012 and the trailing six month average. This provides insights for the inorganic growth strategies of companies in the industry and competitor tracking.

The report provides detailed analysis on the private equity and venture capital activity in the CPG industry in February 2012 compared to January 2012 and the trailing six month average. This provides an insight of the investment activity in the industry by financial investors.

The report provides detailed analysis on capital raising activity, including equity and debt offerings, in the CPG industry in February 2012 compared with January 2012 and the trailing six month average. This provides an insight of the capital raising activity of companies in the industry including the fund raising trend from both equity and debt capital markets.

The report provides detailed analysis on strategic partnerships in the CPG industry in February 2012 compared with January 2012 and the trailing six month average. This provides an insight of the strategic partnerships among companies in the industry, including joint ventures.

Reasons To Buy
The report gives a snapshot of the deal activity trends in the CPG industry in February 2012. The report is a mixture of graphs, charts, tables and text in an effort to give the reader the maximum possible information in the most efficient and visually appealing manner.

The report provides an overview of the deal activity across various deal types in the month of February 2012 in terms of deal type, segment and region. The report provides data on deal activity across various segments in the CPG industry in the month of February 2012, in terms of deal size.

The report gives an insight into the rationale for deal making during February 2012. The report also details the main deals reported in February 2012.

Key Highlights
The food segment registered the maximum number of deals in value terms, mainly driven by a major deal announced by cereals maker Kellogg Company, in which it agreed to acquire the Pringles potato chip business from Procter & Gamble Co for US$2.7 billion.

Deal activity analysis by geography reveals that North America continues to lead, both in deal volume and value terms and was mainly driven by M&A activity which contributed 48.9% of the total deal activity.

Deal value in the CPG industry decreased by 46% from US$27.5billion in January 2012 to US$14.7 billion in February 2012.However, the deal value was above the TSM average of US$13.8 billion.

In February 2012, deal activity in the food segment accounted for 39% of the month’s total deal value, followed by beverages with 20%.

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Analysis
2.1 Food Segment Registers Maximum Deal Activity
2.2 North America Dominates in Deal Volume and Value
3 Deal Volume and Value Analysis
3.1 By Deal Type
3.2 By Segment
3.3 By Region
3.4 Deals in Active Markets
3.5 Deal Size Analysis
3.6 Deal Rationale Analysis
3.7 Main Deals
4 Appendix
4.1 About Canadean
4.2 Disclaimer

List of Tables
Table 1: Active Regions, February 2012
Table 2: Deal Size Analysis, February 2012
Table 3: Main Deals, February 2012
Table 4: Main PE/VC Deals, February 2012
Table 5: Main Capital-Raising Deals, February 2012
Table 6: Main Cross-Border M&A Deals, February 2012
Table 7: Main Deals in Emerging Markets, February 2012
Table 8: Main Rumor Deals, February 2012

List of Figures
Figure 1: M&A Activity by Segment, February 2012
Figure 2: M&A Activity by Region, February 2012
Figure 3: Deal Volume by Deal type, February 2012
Figure 4: Deal Value by Deal type (US$ Million), February 2012
Figure 5: Deal Volume by Segment, February 2012
Figure 6: Deal Value by Segment (US$ Million), February 2012
Figure 7: Deal Volume by Region, February 2012
Figure 8: Deal Value by Region (US$ Million), February 2012
Figure 9: Analysis of Deals by Deal Rationale (%), February 2012

Related research categories

By sector: Consumer (in Trends)