Energy market research (page 8 of 8)

As sports and energy drinks are the most expensive soft drinks and are not meant for daily consumption, the category also suffered the most in 2010, showing 23% value sales decline. The bulk or 67% sh...

Sports and energy drinks continued to have a good performance in 2010 since it is targeted at a niche market which is not affected by the recession at the same level as lower income groups. Unlike oth...

Fragile consumer confidence regarding the solidity of the economy’s recovery continued to influence the purchasing pattern of sports and energy drinks in Lithuania in 2010. As sports and energy drinks...

The consumption of sports and energy drinks had been increasing rapidly until 2009. The main reason for such significant growth was the novelty of these drinks, their active promotion and wide range o...

Sports and energy drinks recorded total volume and current total value growth of -12% in 2010, with sales falling to 7 million litres and EEK281 million respectively. Consumer down trading had a negat...

Health and wellness concerns inspired new innovations within the sector that in turn helped to drive overall value growth. For instance, Taiwan Yes Deep Ocean Water launched brand new zero calorie spo...

Many sports drinks and energy drinks products are positioned as health supplements for active individuals. With better economic conditions and the packed schedule of urban lifestyles, consumers are tu...

In 2010, the FIFA World Cup caused many local consumers to stay up late to watch the matches and thus, spurred sales of energy drinks which are designed to help boost energy levels and keep consumers ...

Sales of sports and energy drinks in Denmark enjoy high innovation levels, and this is helping to drive value and volume growth....

Sports and Energy drinks in Germany grew by 5% to EUR838 million in off-trade value terms in 2010. Growth was achieved in energy drinks only, with sales of sports drinks declining. The continued growt...

The UK market is the largest in Europe for both sports and energy drinks; with sales estimated to reach £807 million and £241 million, respectively, in 2010....

This report provides an overview of the latest developments in the energy drinks market. It discusses regional differences and assesses market growth to 2015. Key flavours, brands/players and pricing ...

An essential guide for soft drinks professionals worldwide, the Global Energy Drinks Report forms part of this best selling series of global soft drinks reports. It provides global, regional and count...

An essential guide for soft drinks professionals, this global summary of the 2010 Global Energy Drinks Report gives top-line consumption data from 2004-2010F at both a global and regional level, with ...

The need of the consumer for an ever-greater ability to work and play is increasing the demand for an energy fix in the form of foods and beverages. However, with work stress and fatigue increasing an...

This report focuses on the energy drinks and shots market. While energy drinks have enjoyed significant popularity since their inception during the late 1990s, category growth appears to have cooled o...