Energy market research

This is one of the most active and fiercely competitive categories within the world of drinks. Keep up to date with developments, innovations, consumer trends, leading players and emerging markets.

359 reports found (page 5 of 12)

Title

Date published

Price


Energy Drinks in Saudi Arabia

Energy Drinks in Saudi Arabia

Both volume and current value sales saw a slight decline in 2014 that is mainly attributed to the new marketing and sponsorship regulations that were put in motion in 2014. A new law passed in March 2...

February 2015

$990.00


Energy Drinks in Israel

Energy Drinks in Israel

2014 saw the introduction of many new flavours in energy drinks, such as bubble gum and Mojito. This was very innovative for a market which generally sticks with traditional flavours....

February 2015

$990.00


Energy Drinks in Costa Rica

Energy Drinks in Costa Rica

While energy drinks in Costa Rica were first packaged in metal beverage cans, thanks to Red Bull’s advertising campaigns, the category has gradually achieved further levels of segmentation and become ...

February 2015

$990.00


Energy Drinks in Venezuela

Energy Drinks in Venezuela

Whilst sports drinks is considered a mature category with little innovation which is mainly limited to the introduction of limited editions in Gatorade’s portfolio, energy drinks is a booming category...

February 2015

$990.00


Energy Drinks in Lithuania

Energy Drinks in Lithuania

Energy drinks made the news many times in 2013 and 2014 even if industry participants would have gladly avoided the headlines. Lithuania became the first European Union country to implement a ban on e...

February 2015

$990.00


Energy Drinks in Italy

Energy Drinks in Italy

In 2014, off-trade volume sales of energy drinks rose by 9% to 20 million litres and current value sales rose by 5% to €81 million. The performance of energy drinks was positively impacted by a growin...

February 2015

$990.00


Energy Drinks in Croatia

Energy Drinks in Croatia

Energy drinks has two main reasons for consumption. One is to provide a boost when suffering from prolonged periods of fatigue; the other is to mix with alcoholic drinks. The latter prevailed slightly...

February 2015

$990.00


Energy Drinks in the Netherlands

Energy Drinks in the Netherlands

Despite the ongoing health trend affecting non-alcoholic drinks, energy drinks continued to grow in both volume and current value terms in 2014. This performance can be attributed to energy drinks sti...

February 2015

$990.00


Energy Drinks in Ecuador

Energy Drinks in Ecuador

Time is considered very important, and as cities become more urbanised, consumers have more things to do. With longer working hours and commutes, as companies tend to develop on the outskirts of citie...

February 2015

$990.00


Energy Drinks in Brazil

Energy Drinks in Brazil

Economy packages, one and two litre PET bottles, continued to growth their participation in energy drinks. This trend is being led and used by regional manufacturers, which adopt low price positioning...

February 2015

$990.00


Energy Drinks in Latvia

Energy Drinks in Latvia

Energy drinks continued to grow mainly driven by teenage consumption in 2014. This trend was observed during the review period and caused multiple discussions in media and at a governmental level. How...

February 2015

$990.00


Energy Drinks in Slovenia

Energy Drinks in Slovenia

Energy drinks in Slovenia has maintained its reputation as a soft drinks category which is essentially recession-proof image as off-trade value sales increased by 4% in current terms during 2014. Desp...

February 2015

$990.00


Energy Drinks in Poland

Energy Drinks in Poland

There was a growing focus on healthy and functional ingredients in energy drinks towards the end of the review period. MWS for example expanded its Tiger brand with lemonade-flavoured Tiger Restart wi...

February 2015

$990.00


Energy Drinks in Morocco

Energy Drinks in Morocco

Although there was growing interest in sport and fitness among the Moroccan population and specifically the young generation over the review period, energy drinks was still not very popular in the cou...

February 2015

$990.00


Energy Drinks in Serbia

Energy Drinks in Serbia

Energy drinks are increasingly being regarded as unhealthy types of beverages among the population of Serbia. This negative image is mostly due to the regular reports in the mass media about the very ...

February 2015

$990.00


Energy Drinks in Tunisia

Energy Drinks in Tunisia

There continued to be limited consumer interest in energy drinks at the end of the review period. These products carry very high prices, with a unit price of almost TND8.8/litre in 2014 in comparison ...

February 2015

$990.00


Energy Drinks in Finland

Energy Drinks in Finland

The sluggish financial situation of households and Finns limiting their expenditure took a toll on energy drinks, the volume sales of which declined by 6% in 2014. The category’s negative growth rate ...

February 2015

$990.00


Energy Drinks in the United Arab Emirates

Energy Drinks in the United Arab Emirates

Investment in marketing initiatives, PR campaigns and the sponsorship of sports events have made energy drinks very fashionable among young men in the United Arab Emirates in recent years. Moreover, m...

February 2015

$990.00


Energy Drinks in Estonia

Energy Drinks in Estonia

Energy drinks maintained sales growth at the end of the review period, despite an ongoing discussion in the society and in Estonian media regarding the harmful effect of these products. There is a gro...

February 2015

$990.00


Energy Drinks in Egypt

Energy Drinks in Egypt

Energy drinks saw current value growth of 8% in 2014, compared to a current value CAGR of 15% over the review period. However, in off-trade volume terms, sales remained almost stable during the review...

February 2015

$990.00


Energy Drinks in Denmark

Energy Drinks in Denmark

The main trend in energy drinks in Denmark is rapid volume growth. The main audience for manufacturers is younger Danes, mainly teenage boys. Off-trade sales are growing in importance and it is becomi...

February 2015

$990.00


Energy Drinks in Turkey

Energy Drinks in Turkey

In 2014, energy drinks recorded total current value growth of 18% to match the review period CAGR. This was a result of double-digit growth in both the on-trade and off-trade. Urbanisation and a young...

February 2015

$990.00


Energy Drinks in Portugal

Energy Drinks in Portugal

The situation in Portugal in 2014 was not favourable for growth, as the economic downturn and elevated unemployment rates forced consumers to limit their spending – developments which took their toll ...

February 2015

$990.00


Energy Drinks in Ireland

Energy Drinks in Ireland

Energy drinks recorded a 1% decline in total value terms in 2014 with the category valued at €129 million. Off-trade volume sales experienced a marginal decline as some consumers reduced their intake ...

February 2015

$990.00


Energy Drinks in Chile

Energy Drinks in Chile

As energy drinks have become immensely popular among Chilean consumers, particularly among young students and professionals, growth rates remained stable and high over the review period. There are two...

February 2015

$990.00


Energy Drinks in Colombia

Energy Drinks in Colombia

During 2014, energy drinks continued the very strong volume growth that began in the review period, with 33%. This increase was caused by a rise in disposable income, consumers looking for energy sour...

February 2015

$990.00


Energy Drinks in Bolivia

Energy Drinks in Bolivia

Imports of energy drinks continued to rise in 2014, many of which are available through modern grocery retailers. Through these outlets, new brands from Germany and other countries entered the categor...

February 2015

$990.00


Energy Drinks in Spain

Energy Drinks in Spain

The strong commitment of soft drinks manufacturers and high innovative and NPD activity has driven the performance of energy drinks in 2014. The number of releases which hit the market in the 2013-201...

February 2015

$990.00


Energy Drinks in Belgium

Energy Drinks in Belgium

Although energy drinks have in recent years been scrutinised by the authorities due to their unhealthy effects, especially when combined with alcohol, the category experienced rising demand over the r...

February 2015

$990.00


Energy Drinks in Argentina

Energy Drinks in Argentina

Rising indicators show that the consumer base for energy drinks continues to broaden outside nocturnal channels, seeing an increase in the modern and traditional channel. New consumers are also enteri...

February 2015

$990.00


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