Energy market research (page 1 of 3)

This is one of the most active and fiercely competitive categories within the world of drinks. Keep up to date with developments, innovations, consumer trends, leading players and emerging markets.

79 reports found (page 1 of 3)

Title

Date published

Price


Energy Drinks in Chile

Energy Drinks in Chile

Energy drinks continued to develop positively in 2016 thanks to enduring consumer appreciation for the functional attributes of this product type. Specifically, the caffeine and taurine content of ene...

March 2017

$990.00


Energy Drinks in Singapore

Energy Drinks in Singapore

Energy drinks is a fairly mature category in Singapore. As such, in 2016, manufacturers sought to drive volume sales by offering constant price promotions at major retail outlets....

March 2017

$990.00


Energy Drinks in India

Energy Drinks in India

Energy drinks remains among the most-sought after mixers for alcoholic drinks in India. More specifically, the combination of vodka with Red Bull remains a favourite among a high number of Indian cons...

March 2017

$990.00


Energy Drinks in Macedonia

Energy Drinks in Macedonia

Energy drinks in Macedonia achieved 4% off-trade value and 3% off-trade volume growth to reach MKD342 million and 1 million litres in 2016. Energy drinks became very popular during the review period, ...

March 2017

$990.00


Energy Drinks in China

Energy Drinks in China

With the quickening pace of life and mounting pressure from work, study and life among average consumers, energy drinks is on the rise in terms of demand in China, with its growth momentum outperformi...

March 2017

$990.00


Energy Drinks in Guatemala

Energy Drinks in Guatemala

Energy drinks continued to achieve strong off-trade value growth of 17% in current terms and sales of GTQ911 million in 2016. The introduction of large family pack sizes of 1.5 litres has allowed the ...

March 2017

$990.00


Energy Drinks in Uruguay

Energy Drinks in Uruguay

With the usual fanfare of most Red Bull events, Infodynamics launched the well-known energy drink in Uruguay in May 2016. The long-awaited introduction of this brand had several delays, as Red Bull ha...

March 2017

$990.00


Energy Drinks in Nigeria

Energy Drinks in Nigeria

Energy drinks continued to be popular in Nigeria (although suffering negatively from the recession) in 2016 thanks to the perception that the drinks carry aphrodisiacal effects and create energy, thus...

March 2017

$990.00


Energy Drinks in Taiwan

Energy Drinks in Taiwan

Energy drinks in Taiwan continued to register positive growth during 2016 as off-trade sales rose by 2% in volume and current value terms, although these growth rates were one percentage point slower ...

March 2017

$990.00


Energy Drinks in Morocco

Energy Drinks in Morocco

In 2016 Moroccans were increasingly embracing Western lifestyles, including healthy eating and drinking habits. The authorisation of energy drinks in France had a very positive impact on the general o...

March 2017

$990.00


Energy Drinks in Tunisia

Energy Drinks in Tunisia

The healthy positioning of energy drinks continued to boost sales in 2016, with off-trade value sales increasing by 10%. This was largely thanks to the success of manufacturers such as Red Bull, which...

March 2017

$990.00


Energy Drinks in the US

Energy Drinks in the US

In a rather fitting match, White Castle, a fast food restaurant chain, announced in October 2016 that it will begin selling Monster energy drinks nationwide. The move came one year after it was announ...

February 2017

$990.00


Energy Drinks in New Zealand

Energy Drinks in New Zealand

Effective from May 2016, Coco-Cola secured a 20-year distribution contract in both Australia and New Zealand for the Monster brand of energy drink on behalf of Monster Beverage Corp. With the brands L...

February 2017

$990.00


Energy Drinks in Australia

Energy Drinks in Australia

Energy drinks off-trade volume growth remained stable at 2% in 2016 – a decline from the review period CAGR of 4% which can be attributed to increasing maturity and the low penetration of energy drink...

February 2017

$990.00


Energy Drinks in Thailand

Energy Drinks in Thailand

Energy drinks recorded only slow growth in 2016, as the economic slowdown hurt the purchasing powers of blue-collar workers and low-income consumers, the main purchasers of energy drinks. Drought and ...

February 2017

$990.00


Energy Drinks in Egypt

Energy Drinks in Egypt

The customer profile in energy drinks in Egypt is composed mainly of university students who consume energy drinks in order to stay awake during their study and exam sessions....

February 2017

$990.00


Energy Drinks in Japan

Energy Drinks in Japan

Strong growth of global brands led to market growth in 2016, although the leading domestic brands maintained their leading positions during the year. This growth in global brands is causing a revival ...

February 2017

$990.00


Energy Drinks in Malaysia

Energy Drinks in Malaysia

During 2016, Malaysia’s leading energy drink brands focused more on convenience stores to improve their sales performances. This is mainly because consumers are increasingly frequenting convenience st...

February 2017

$990.00


Energy Drinks in Austria

Energy Drinks in Austria

Off-trade volume growth of energy drinks slowed to 4% in 2016, down from a review period CAGR of 5%. This can be attributed to the category reaching a certain level of maturity, beyond which further p...

February 2017

$990.00


Energy Drinks in Azerbaijan

Energy Drinks in Azerbaijan

Energy drinks recorded strong growth in Azerbaijan towards the end of the review period. The main consumers of energy drinks in Azerbaijan continued to be the younger generations, mainly secondary sch...

February 2017

$990.00


Energy Drinks in Poland

Energy Drinks in Poland

Energy drinks registered a good performance with satisfactory off-trade value and volume growth of 10% and 9% respectively in 2016. Both rates were higher in 2016 compared with the review period CAGR....

February 2017

$990.00


Energy Drinks in Bulgaria

Energy Drinks in Bulgaria

Although the top two energy drinks brands in Bulgaria, Red Bull and Shark, are both positioned in the premium segment, the category is increasingly populated with dynamic budget brands such as Hell, M...

February 2017

$990.00


Energy Drinks in Canada

Energy Drinks in Canada

Energy drinks, including regular and reduced sugar energy drinks, grew healthily by 4% in volume terms and 5% in current value terms to reach 65 million litres and CAD524 million in 2016. This represe...

February 2017

$990.00


Energy Drinks in Kazakhstan

Energy Drinks in Kazakhstan

Energy drinks gained popularity among the young generation. Busy lifestyles encouraged consumers to purchase soft drinks that could give them additional energy. Energy drinks are mostly purchased by s...

February 2017

$990.00


Energy Drinks in Algeria

Energy Drinks in Algeria

Off-trade sales of energy drinks increased by 20% in current value and by 15% in volume terms in 2016. These strong growth rates recorded in the category are attributed to the fact that energy drinks ...

February 2017

$990.00


Energy Drinks in Israel

Energy Drinks in Israel

Energy drinks are typically used as alcohol mixers rather than as substitutes for coffee, and towards the end of the review period, consumers became increasingly aware of the potential risk in mixing ...

February 2017

$990.00


Energy Drinks in Lithuania

Energy Drinks in Lithuania

Lithuanians’ increasing pace of life and their more hectic lifestyles boosted demand for energy drinks in 2016. After a steep decline in both value and volume sales in 2015, caused by a ban on sales t...

February 2017

$990.00


Energy Drinks in Brazil

Energy Drinks in Brazil

After years of registering high double-digit growth in off-trade volume terms, energy drinks was impacted by the unstable economic situation. With shrinking disposable incomes and rising unemployment ...

February 2017

$990.00


Energy Drinks in France

Energy Drinks in France

Following impressive value growth over the review period driven by premium products, in 2016 energy drinks registered a decline in unit price as a result of heavy competition between manufacturers and...

February 2017

$990.00


Energy Drinks in South Korea

Energy Drinks in South Korea

Energy drinks continued to register negative off-trade sales growth in 2016, making it the fourth consecutive year that off-trade sales of energy drinks have been in decline in the country. In 2012, t...

February 2017

$990.00


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