Empresa Brasileira de Bebidas e Alimentos Ltda in Soft Drinks (Brazil)
Empresa Brasileira de Bebidas e Alimentos (EBBA) held the leading position in liquid concentrates through the Maguary and Dafruta brands in 2012. Whilst Dafruta is a well-established brand in the North and Northeast regions, Maguary’s sales are concentrated in the South and Southeast regions of Brazil. Taking into consideration that sales of liquid concentrates have decreased in recent years, the company has redirected its efforts towards fruit/vegetable juice under the same umbrella brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Empresa Brasileira de Bebidas e Alimentos Ltda: Key Facts
Summary 2 Empresa Brasileira de Bebidas e Alimentos SA: Competitive Position 2012
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