Emerging Opportunities in the Chinese Wine Market
China’s wine market will feature more white wines and sweeter reds in the future, says Chinese wine trade The next phase of China’s growing love affair with imported wine will feature sweeter styles of red wine and the emergence of white wine as a substantial player in the market, according to a new study. Emerging Opportunities in the Chinese Wine Market, published by Wine Intelligence, is the result of 3 months of research among the leaders of the Chinese wine trade to understand the opportunities and potential pitfalls for international wine brand owners of this large, complex and rapidly developing market. The study draws on a series of 21 depth interviews conducted between November 2011 and February 2012 with leaders in the Chinese wine trade, along with additional research and reporting by Wine Intelligence’s China team.
Table of contents
- The product: What Chinese consumers will be drinking
- Channels: Where Chinese consumers will be buying wine
- Branding: How you will need to tailor your message to succeed
- The road forward
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