Emerging Flavors in Soft Drinks: New flavor blends, next generation superfruits, and future opportunities

Flavor stimulates one or both of the senses of taste and smell and/or as well as the tactical and temperature receptors in the mouth. Flavor in drinks is derived from a variety of sources, including added ingredients or reactions occurring during blending and processing. From a consumer perspective, the main trends driving the soft drinks market are health and wellbeing, consumer sophistication, simplicity, experimentation and ethical and “green” purchasing. These consumer trends are putting pressure on the flavor industry to be much clearer and precise in terms of flavor definition (e.g. bourbon, Tahitian or Mexican vanilla), declaring whether flavors are natural or synthetic and stating the exact health benefits and ethical credentials of products. Some of the consumer trends overlap and others are contradictory which creates complexity for manufacturers as well as providing opportunities for the development of new and niche flavor groups. This report provides a comprehensive review of growing and emerging flavors in soft drinks globally by sub-segment and region. In addition, it evaluates the drivers affecting the development of flavors, the technological developments and innovations in the soft drinks flavoring industry.

Table of contents

Emerging Flavors in Soft Drinks
Executive summary
Market trends and drivers
Flavor trends in new product launches
Innovation trends and future outlook
Conclusions

Chapter 1 Introduction
Report overview
Flavors in soft drinks
Research methodology
Report structure

Chapter 2 Market trends and drivers
Summary
Introduction
Market overview
Functional drinks outpace other segments
Market drivers
Health and wellbeing
Functional foods
“Better for you”
Consumer sophistication
Simplicity
Experimentation
Ethical and “green” purchasing
Legislative challenges and labeling issues
Guidelines on “natural” flavors

Chapter 3 Flavor trends in new product launches
Summary
Introduction
Regional analysis
Bottled water
Carbonates
Concentrates
Functional drinks
Juices
RTD tea and coffee
Segment analysis
Bottled water
“Cold” grows as a selling point
Carbonates
Concentrates
Functional drinks
Juices
RTD tea and coffee
Product claims analysis
Bottled water
Carbonates
Concentrates
Functional drinks
Juices
RTD tea and coffee

Chapter 4 Innovations trends and future outlook
Summary
Introduction
New research boosts functionality of traditional flavors
Fruits
Coffee and tea
Technologies to improve flavor
Chocolate
Milk
Flavoring opportunities
Satiety
Fiber
Proteins and amino acids
Fats
Plant extracts
Nutrient boosting
Protein supplements
Fat reduction
Sweeteners
Stevia
Grain, cereal, and other plant extracts
Honey

Chapter 5 Conclusions
Summary
Future trends
Superjuices
Flavor precision
Blending familiar and exotic flavors
The emergence of new superfruits
Appendix
Index
References

List of Figures
Figure 2.1: Global soft drinks sales by segments ($bn), 2008-2013
Figure 2.2: Consumer trends driving the soft drinks market
Figure 2.3: Flavor industry pressures that are driven by consumer trends
Figure 2.4: Percentage of overweight and obese adults by country (%), 2004-2009
Figure 3.5: Top 5 flavors in bottled water launches by region (%), 2009
Figure 3.6: Top 5 flavors in carbonated launches by region (%), 2009
Figure 3.7: Top 5 flavors in concentrates launches by region (%), 2009
Figure 3.8: Top 5 flavors in functional soft drinks launches by region (%), 2009
Figure 3.9: Top 5 flavors in juice launches by region (%), 2009
Figure 3.10: Miss Beauté from Ueshima
Figure 3.11: Hieshirazu-san no Shoga Chai (Chilly Miss, chai with ginger) from Nagatanien
Figure 3.12: Freshen and Relax from Unif
Figure 3.13: Top 5 flavors in RTD tea and coffee launches by region (%), 2009
Figure 3.14: Outback Spirit Rejuvenating Water from Robins Foods
Figure 3.15: Multi Vitamin Plus from Ignite Corp
Figure 3.16: Freezing Point Natural Cold Soda, from Heilongjiang Jiangkangzhiquan
Figure 3.17: Healthy Thirst from Thorncroft
Figure 3.18: Nitrous Monster Energy Drink from Hansen Natural
Figure 3.19: Smart Juice Australia, from Smart Juices LLC
Figure 3.20: China Mist teas

List of Tables
Table 2.1: Global soft drinks market size by segment ($bn), 2008-2013
Table 2.2: Global functional soft drinks market size by segment ($bn), 2008-2013
Table 2.3: Average life expectancy (years) at birth, 1950-2015
Table 2.4: Value of ethical food and drinks in the UK, (£), 1999-2008
Table 3.5: Region share of bottled water launches (%), 2008-2009
Table 3.6: Region share of carbonates launches (%), 2008-2009
Table 3.7: Region share of concentrates product launches (%), 2008-2009
Table 3.8: Region share of functional soft drinks launches (%), 2008-2009
Table 3.9: Region share of juice launches (%), 2008-2009
Table 3.10: Region share of RTD tea and coffee launches (%), 2008-2009
Table 3.11: Top 20 flavors in bottled water launches (%), 2009
Table 3.12: Top 20 fastest growing flavors in bottled water launches (% change), 2008-2009
Table 3.13: Top 20 fastest growing flavors in bottled water launches (rank change), 2008-2009
Table 3.14: Flavor group share of bottled water product launches (%), 2008-2009
Table 3.15: Top 20 flavors in carbonates launches (%), 2008-2009
Table 3.16: Top 20 fastest growing flavors in carbonates launches (% change), 2008-2009
Table 3.17: Top 20 fastest growing flavors in carbonated launches (rank change), 2008-2009
Table 3.18: Flavor group share of carbonates launches (%), 2008-2009
Table 3.19: Top 20 flavors in concentrates launches (%), 2008-2009
Table 3.20: Top 20 fastest growing flavors in concentrates launches (%), 2008-2009
Table 3.21: Top 20 fastest growing flavors in new concentrates launches (rank change), 2008-2009
Table 3.22: Flavor group share of concentrates launches (%), 2008-2009
Table 3.23: Top 20 flavors in functional soft drinks launches (%), 2008-2009
Table 3.24: Top 20 fastest growing flavors in functional soft drinks launches (%), 2008-2009
Table 3.25: Top 20 fastest growing flavors in functional soft drinks launches (rank change), 2008- 2009
Table 3.26: Flavor group share of functional soft drinks launches (%), 2008-2009
Table 3.27: Top 20 flavors in juice launches (%), 2008-2009
Table 3.28: Top 20 fastest growing flavors in juice launches (% change), 2008-2009
Table 3.29: Top 20 fastest growing flavors in juice launches (rank change), 2008-2009
Table 3.30: Flavor group share of juice launches (%), 2008-2009
Table 3.31: Top 20 flavors in RTD tea and coffee launches (%), 2008-2009
Table 3.32: Top 20 fastest growing flavors in RTD tea and coffee launches (% change), 2008-2009
Table 3.33: Top 20 fastest growing flavors in RTD tea and coffee launches (rank change), 2008- 2009
Table 3.34: Flavor groups share of RTD tea and coffee launches (%), 2008-2009
Table 3.35: Top 10 claims in bottled water launches (%), 2008-2009
Table 3.36: Top 10 claims in carbonates launches (%), 2008-2009
Table 3.37: Top 10 claims in concentrates launches (%), 2008-2009
Table 3.38: Top 10 claims in functional soft drinks launches (%), 2008-2009
Table 3.39: Top 10 claims in juices launches (%), 2008-2009
Table 3.40: Top 10 claims in RTD tea and coffee launches (%), 2008-2009

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Related research categories

By sector: Soft drinks, General drinks