Egypt Food and Drink Report Q2 2014

Egypt Food and Drink Report Q2 2014

Published: April 2014
Publisher: Business Monitor International (BMI)
Product ref: 202779
Pages: 127
Format: PDF
Delivery: Immediate download

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Despite the relative near-term weakness of its food and drink market on account of the wider political and economic situation, Egypt's core demographics continue to offer encouraging prospects for the world's major fast-moving consumer goods companies. Egypt is also arguably the cultural hub of the Arab world and doubles as an excellent gateway to the wider North African and Sub-Saharan African regions. We believe that no other country in the Arab world can match Egypt's long-term potential, which is why many of the world's largest consumer companies will very likely be increasing, rather than cutting back, their investment in the country.

Our country risk team holds a moderately bullish view on the Egyptian economy and its consumer, mainly predicated on the expectation for continued improvements in political stability as well as the impact of low base effects. Our baseline scenario sees the economy expanding 2.7% in FY2014 and 4.2% in FY2015 (fiscal year running from July-June), up from 1.9% in FY2013.

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Related research categories

By sector: General drinks

By market: Egypt (in Africa)


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