Edrington Group in Spirits (World)
2013 was a transformative year for Edrington as it severed its 28-year distribution agreement with Rémy Cointreau to take direct control over its own distribution network in the US. This is a key move for the company as it seeks to take advantage of particularly strong growth in single malt Scotch whisky. For Edrington, a relatively modest player in spirits at the global level, the key challenge will be to make a significant impact in this highly-competitive and crowded marketplace.
Euromonitor International’s Edrington Group in Spirits (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spirits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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By company: The Edrington Group
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