Market research: Ecuador (page 1 of 2)

This exclusive soft drinks country review from Canadean provides an excellent high level overview of the key categories in Ecuador's soft drinks market Summary Published in Acrobat pdf format and com...

A competitively priced comprehensive overview of the key categories in the soft drinks market....

Hot drinks’ growth rates were lower in 2012 than the review period average. The difference was slight but unambiguous due to stronger consumer demand for soft drinks which are easier to drink because ...

The global economic downturn significantly hampered the development of the Ecuadorian retailing market in 2009. Growth in store-based retailing current value sales slowed sharply, while outlet numbers...

Soft drinks had a similar growth rate in 2012 as the CAGR for the overall review period in total volume terms. However, it is interesting that even though the overall volume growth rates did not chang...

As the economic situation in Ecuador was more stable in 2012, the retailing industry showed very positive growth. Consumers felt that they were better off than in previous years, and as a result they ...

The strong perception of RTD tea as a very healthy option compared to other beverages (like carbonates or artificial juice drinks) has boosted consumption. The trend of consuming healthier products ha...

Ecuadorians are increasingly demanding products that provide them with effective hydration and energy. As more people are interested in having a healthier lifestyle, they are becoming more active. Thu...

Even if Ecuador has relatively low per capita consumption compared to other countries in Latin America like Colombia and Brazil, coffee is becoming very important at many levels. Coffee is the most po...

During 2012, Ecuadorians were more demanding in terms of natural products. This is an ongoing trend that has become stronger and more important in the last few years. This does not mean that consumers...

Greater urbanisation has created crowded cities with long traffic jams, which is why consumers prefer to travel shorter distances. Historically, independent small grocers have had the advantage of bei...

During 2012, the increase in the return of Ecuadorians that lived abroad affected non-store retailing sales, and mainly internet sales. In the first half of 2012 over 15,000 Ecuadorians returned from ...

Beer enjoys a high level of consumer acceptance within all income groups in Ecuador. The low price of beer in comparison with products in other areas such as spirits and wine has helped to increase pe...

The continuing migration of consumers towards other spirits areas is having a negative impact on growth rates within spirit-based RTDs, the largest RTDs/high-strength premix area. Lower alcohol conten...

The increase in special and import tax rates had a negative impact on spirits growth in 2009. Whilst the area was able to record slight volume growth in 2010 due to the lifting of import taxes, sales ...

Wine recorded positive growth from 2000 to 2008 in Ecuador due to improving economic conditions, the dollarisation of the economy, and changing consumer habits. Sales declined dramatically in 2009 due...

Ecuador has amongst the lowest per capita consumption of Drinking milk productsin Latin America with 45 litres in volume Rtd equivalent expected in 2011. Since 2006 one of the biggest worries about mi...

The importance of yoghurt has been growing not just in the high-income-level population but also in lower-income targets because of its wider distribution in different channels and wider range of prod...

A lawsuit brought against Cía de Cervezas Nacionales CA, the largest beer producer in Ecuador, by former company workers asking for US$90 million compensation due to profit distribution omissions duri...

Sophistication has characterised new development by domestic manufacturers and has resulted in products such as C de Cristal and Zhumir Piña Colada being on the market for a number of years, but gener...

Spirits is faced with many challenges in Ecuador due mainly to illegal trade and non-transparent commercial practice. Retailers have no real control over whether products have been properly taxed or n...

Increasing diversity of offer is one of the most important factors in wine to seduce consumers as prices remain more stable than for other alcoholic drinks options such as rum or whiskies, and a wide ...

As interest grows in more functional and better-for-you products, other hot drinks have had to make the claim that their hot beverages are healthy. This has been tough because producers from other non...

Overall demand for tea in Ecuador is not very high. However, consumption is increasing as consumers believe tea to have healing properties. Different types of tea are considered to heal minor ailments...

Bottled water sales have seen continued growth as Ecuadorian consumers have become more used to purchasing bottled water rather than simply drinking tap water. Ecuadorians in general are more interest...

Carbonates are considered to be beverages that can be highly harmful to health if they are consumed too often. Ecuadorians across all income groups are becoming more aware of preserving their health a...

The main trend in 2012 is for consumers to prefer more natural products. This is why powder concentrates like cold teas have been more successful than powder juices. It is important to note that while...

Despite the fact that semi skimmed and fat-free milk products are becoming more popular, full fat long life/UHT milk is still the most important type of milk consumed by Ecuadorians. This happens at e...

Latest historical and forecast consumption trends for key beverage categories in Ecuador...

Synopsis Latest historical and forecast consumption trends for key beverage categories in Ecuador Summary Extracted from Canadean's latest Global Beverage Forecasts report, Ecuador Beverage Forecasts...