Eckes-Granini Deutschland GmbH in Soft Drinks (Germany)
In a declining fruit/vegetable juice category, Eckes-Granini is trying to maintain its leading position by launching innovative product ranges with convincing names like the “samtig & fein” (velvety and fine) sub-range, for which the fruit pulp is refined in a new way which produces a particularly fine and velvety consistency. The high quality of its products also helps the company to maintain its leading position in the foodservice and hotel channels.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Eckes-Granini Deutschland GmbH: Key Facts
Summary 2 Eckes-Granini Deutschland GmbH: Operational Indicators
Summary 3 Eckes-Granini Deutschland GmbH: Production Statistics 2012
Summary 4 Eckes-Granini Deutschland GmbH: Competitive Position 2012
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