East Europe Fruit Powders Report 2012
East Europe Fruit Powders Report 2012
Published by Canadean, the East Europe Fruit Powders Report 2012 provides a detailed analysis of the fruit powders market in East Europe, with data at a regional and individual country level, including forecasts to 2015
Introduction and Landscape
Why was the report written?
The East Europe Fruit Powders Report 2012 is an essential guide for anyone with an interest in the fruit powders market and forms part of Canadean’s bestselling series of global soft drinks reports.
What is the current market landscape and what is changing?
Fruit Powders volume has been on a steady decline in recent years
What are the key drivers behind recent market changes?
Fruit powders have been substituted for the convenience of rtd drinks
What makes this report unique and essential to read?
The report comprises of data tables and supporting text, providing information at a regional and country level. The report is compiled from Canadean’s extensive global soft drinks databases which are researched individually by country using our specialist researchers ‘on the ground’. Comprising of 15individual country profiles, plus a regional summary, the report provides an invaluable guide to the latest trends and forecasts in the fruit powders category.
Key Features and Benefits
Data includes consumption volumes (million litres & litres per capita) from 2006 to 2011, plus forecasts to 2015 by country.
Percentage market shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts).
Leading companies’ market shares for 2010 and 2011 are provided.
A market valuation is provided for each country and, where applicable, new products in 2011 are identified by country.
Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label
Key Market Issues
Belarus: The image of fruit powders was seriously damaged in 1990 when the market was full of low quality and even fake products.
Lithuania: Due to improving economy consumers will continue to switch to other soft drinks
Macedonia: Major competition from rtd still drinks and the closure of the main distribution channel, traditional retailers, as well as the poor allocation of shelf space in modern retailers has also contributed to the decline.
Russia: There has been a rapid expansion of recently launched local brands mainly due to the strong appeal of the functional features of the products, which are enhanced with 13 vitamins and essential minerals, including calcium, magnesium, iron and iodine.
Private Label is not big in this category as its cost is so low generally even for branded although it does play a part.
Bosnia: The fruit powder category is perceived as healthier than some other soft beverages, due to the addition of vitamins.
Russia: Previously this category was mainly populated by imported brands, however recently the category has seen a shift in favor of locally-produced, low priced, fortified with vitamins which are distributed via the institution channel and were initially supported by the federal government.
Bosnia: As a traditional beverage, having been in the market for decades, fruit powders are widely present in the traditional trade
Bulgaria: Fruit powders were one of the best performing categories in 2011. The continuing economic crisis led to a further reduction in consumer purchasing power and thus some consumers were drawn to the fruit powders category with its lowest average price.
Orange is the predominate flavor across East Europe followed by lemon.
Regional Summary – Fruit Powders Data Tables
Consumption (Million Litres) By Region/Country, 2006-2015F
Litres per Capita Consumption By Region/Country, 2006-2015F
8oz Servings per Capita Consumption By Region/Country, 2006-2015F
Consumption (Million Cases) By Region/Country, 2006-2015F
Share of Consumption by Segment: Top Flavors, By Region/Country 2010-2012F
Share of Consumption by Segment: Still vs. Carbonated, 2010-2012F
Share of Consumption by Top Packaging Materials, By Region/Country 2010-2012F
Share of Consumption by Segment: Refillable vs. Non-Refillable, By Region/Country 2010-2012F
Share of Consumption by Pack Mix: Single-Serve (<=60cl) vs. Multi-Serve(>60cl), By Region/Country 2010-2012F
Share of Distribution: Off-Premise (Retail/At Home) vs. On-Premise (Away from Home), By Region/Country 2010-2012F
Table – Fruit Powders Key Facts
Market Size – Consumption Million Litres, Litres Per Capita, 2011
Growth – CAGR% 06-11, CAGR % 08-11, CAGR% 10-11
Market Value (at Consumer Price), Local Currency/US$, 2011
Segmentation – RTD/non-RTD, % Market Share, 2011
Distribution – Off-Premise/On-Premise, % Market Share, 2011
Packaging – Material, % Market Share, 2011
Chart –Fruit Powders Leading Trademark Owners, 2011
Current & Emerging Trends
Private Label/Private Label Producers
Fruit Powders New Products 2011
Consumption, Million Litres/Litres Per Capita, 2006-2015F
Segments: Flavor, Still vs. Carbonated, RTD,% Market Share, 2010-2012F
Packaging: Material / Non-Refillable vs. Refillable / Multi Serve vs. Single Serve, % Market Share, 2010-2012F
Distribution: Off-Premise vs. On-Premise, % Market Share, 2010-2012F
Leading Companies, % Market Share, 2010-2011
EAST EUROPE: Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Lithuania, Macedonia, Poland, Russia, Serbia, Slovak Republic, Slovenia, Turkey, Ukraine