Drinks Biopackaging Still Holds Potential for Growth
Biopackaging use in the combined markets of West Europe and North America rose by 47% in 2010 to over 100 million litres, but volumes remain small as a proportion of total volume.
There is a clear need for government incentives if the market is to make a real step change, particularly in the area of drinks packaging. “While the environmental credentials of compostable bottles sit well with increasingly green-minded consumers, challenges such as price, separation from PET, and composting facilities persist,” commented Zenith Senior Analyst Jenny Foulds.
Zenith’s 2011 Drinks Biopackaging report finds that:
- Biopackaging does have potential to improve sustainability in beverage packaging.
- Increased retailer acceptance has helped compostable packaging become a mainstream opportunity.
- Whilst the economic downturn may have affected demand, interest in added value, convenience and eco-friendly products will return.
- Larger formats, such as 1.5 and 2 litre sizes or above, represent a relatively untapped segment.
- Growing interest in locally-available renewable crops may bring additional scope.
“Despite the difficulties, we foresee continuing strong growth in development projects. If the challenges can be answered, then volume can gain serious market share,” Jenny Foulds concluded.
Table of contentsIntroduction & definitions
Definitions – types of bioplastic
Packaging in the 21st century
West Europe & North America volume (2006-2015)
West Europe & North America volume growth (2006-2015)
West Europe & North America value (2006-2010)
West Europe & North America value per litre (2006-2010)
Regional bioplastics review
Key & feature brands
Category drivers & challenges
Partial/alternative solutions – with examples
SWOT, future & brand profiles
Outlook and development
Specimen brands (21)
Related research categories
By sector: General drinks
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